Netflix Case Study Marketing Strategies and Customer Retention

The Netflix Case Study on Marketing Strategies

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Abstract

Netflix has been in the show and film industry for 22 years. It has attracted a stunning 24 million subscribers as well as other rivaling competitors. However, in its determination for technological revolution, in 2011, the company incurred a decline in net sales due to the surcharge imposed on the prices for subscription. Improper Netflix marketing strategies were since implemented into the organization and led to a tragic loss of customers. Including the company’s capacity to retain customers, it is subject to upcoming competitors like Apple Tv, and other broadcasting channels. The company strives to deliver the latest movies, films, shows and top rated content to its subscribers. However, sometimes this is compromised. To ventilate its economic ambitions, Netflix’s sources constantly re-configure their prices too to seek an…