Airbnb Marketing Strategy and Growth Analysis

Airbnb Marketing Strategy and Growth Analysis

Abstract

Currently, Airbnb is the available solution for home renters on a short-term basis worldwide. Since being in operation in 2008, the organization has become a leader in the marketplace giving different accommodation options across the world. Importantly, as of 2014, it had attracted approximately 25 million visitors and more are anticipated to join the industry in many cities and countries in almost all the states with the exceptions of Cuba, Vatican, Syria, Iran, and North Korea. For a fact, Airbnb is known for its leading pioneer-ship in the collaborative consumption burgeoning trend to its peer-to-peer rental model of business accommodation. This was…