Analyzing Sephora’s Sales Forecast and Market Approach

Sephora Sales Forecast and Growth Strategy in Denver

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Executive Summary

Sephora is a beauty products company under Louis Vuitton Moet Hennessy (LVMH) stewardship, headquartered in Paris, France. Most of Sephora’s business is driven by the need to satisfy the growing demand for beauty products, specifically the middle class, which is not shy to spend for aesthetical purposes. While LVMH started Sephora as a one-stop shop for beauty products, they have expanded their in-house services to include the sales of fragrances and other services like massages and facials to meet the company’s annual sales targets. Essentially, Sephora is rolling out a mobile payment plan for its customers while simultaneously expounding on its customer’s selection of goods which in the long run is instrumental in boosting shoppers’ spending habits (Sherman 2013). 

Sephora’s distributions include commercial…