The Customer Decision Journey: A Marketing Process

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The Customer Decision Journey: A Marketing Process

Customer Decision Journey

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Executive Summary

The report discussed the path to purchase of the customer persona of John doe, a 50-year-old man seeking to buy comfortable and long-lasting running shoes from Adidas to accommodate his desire to inculcate regular exercises into his schedule. It detailed the importance of touch points like TV and billboard advertisements to influence him to buy from Adidas, and enhance his customer experience to increase the likelihood of him making repeat purchases from the brand. To achieve this it aimed to address the prominent pain point of bad in-store experience through staff training and inducing repurchases by…