Developing an Integrated Marketing Communication Plan for Dove

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Developing an Integrated Marketing Communication Plan for Dove

Dove is part of the Unilever Company that specializes in skin products including body lotion, shampoo, body wash, antiperspirant deodorant, and body wash this journey has been long and can be traced as early as the 1940s where the company first launched the dove bar the journey continues through 19902 whereby beauty wash cream was launched. Dove has got a wide range of products which not only target both the gender but also the specific skin conditions that the world has been demanding for the solutions (Dove 2015)

Evaluation of Doves Internal and External Marketing Communication Strategy

Dove launched a Real beauty dove’s campaign in 2004. This campaign earned the…