The Impact of Social Media Marketing on Modern Advertising

The Impact of Social Media Marketing on Modern Advertising

Introduction

According to Jaffe (2005), advertising is the art of creating awareness of or spreading about business in the consumers’ minds. In most instances, advertising is mainly to create awareness, but it can also solicit the sale of a product or service eventually. Traditional advertising incorporates billboards, newspapers, radios, and magazines. Social media marketing and traditional advertising are effective tools for marketing. According to Tuten & Solomon (2013), social media is the technology connecting people through chat or sharing something. Some examples of social networks include Twitter, Facebook, Pinterest, and LinkedIn, among others, and they create platforms where social interactions occur, that is, discovering and sharing. Evans (2008)…