The Strategic Role of Marketing Research Panels

The Strategic Role of Marketing Research Panels

I recently participated in Answer Force Panel Research as a panel member. Few people use panels to conduct their research although it is one of the effective tools of market research. Marketing panel can be used as an alternative to focus groups. Burns & Bush (2000, p.78) defined a marketing panel as people who are recruited and represent the target market and are pre-qualified in participating in studies of market research on an ongoing basis. Answer Force Panel Research is an online research panel company that conducts online marketing research for different companies. They assist their clients to get the opinions of the customers on a given topic, product, a fierce competitor, a loyalty program, usage,…