Comprehensive Marketing Strategy for Joy

Comprehensive Marketing Strategy for Joy

Executive summary

The paper sets out a marketing strategy for Joy, a movie set to hit theaters. Like any other movie in the past decade, Joy has focused on a single happy life. The paper sets out the strengths and challenges that the movie could face in the market and how such challenges will be overcome. The plan takes into account challenges that could come not just from the movie’s internal structure but also from the movie industry’s external environment.

The paper is set on a background of both primary and secondary research. Through this…