Apple Pay and Its Marketing Strategy

The Marketing Strategy of Apple Pay

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Abstract

Apple’s Chief Executive Officer made an announcement about the long awaited Apple Pay launch. He made it clear that their vision is to displace wallet and the first they would do is to change the payment method. The CEO after declaring this invited their internet services and software’s senior vice president to give a clear elaboration on how effective Apple Pay would impact the industry of mobile payments. He gave an explanation of how the use of Apple Pay would give their customers an opportunity to finish the usual processes of checkouts with one touch on the apps. It will also allow them to finish these processes without constantly entering the information on their credit cards, shipping addresses and billing address. As at October 2014, the consumers in America…