Mobile phones have literally taken over life as we know it today. To many people, the mobile phone has improved communication and provided a simple and easy avenue through which business can be transacted. Whereas, this is acceptable there is little to be seen or shown with regard to evidence on how the mobile money transfer services have impacted on the growth of the events management industry. This study aims at understanding some of the benefits accruing to events managers from mobile money transfers. In addition to this, the study will also seek to understand the challenges encountered in using mobile money transfer for events management.
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Objectives
Broad objective
To understand the overall contribution of mobile money transfer services to the events management businesses.
Specific objectives
determine the benefits accrued to events management companies through mobile money transfer services
explore the challenges encountered by events managers in making use of mobile money transfer services
Analyze the perception of event managers with regard to the effect of mobile money transfer services in the industry.
Rationale of the Study
With the mobile phone growing in popularity, there is need to understand the exact effect it will have on the vents management business. Events managers need to be made aware of the services available to them through mobile transfers, how they can make use of them and the exact benefits or challenges that their businesses will encounter when using mobile money transfers.
Today, majority of the events management companies make use of the mobile phone to record details and communicate to clients. With the accessibility of the mobile phone, businesses need to be aware of mobile money transfer and its benefits. Mobile phones are fast becoming part and parcel of the growth of a business and not just a business but also the industry. Events can actually be planned, completed and paid for without ever meeting the client. The study seeks to understand whether such convenience and speedy assessment is beneficial to the industry.
Each industry is undergoing changes and events management is no different. However, before fully throwing the entire industry into mobile money transfer, there is need to critically examine the services and ensure that they are worth the effort in change.
Methodology
Sampling: the study will make use of 50 respondents in the events management industry. Each of the respondents will either be the CEO, manager or integrated events planner. Therefore, the study sample will be selected using purposive sampling in order to allow for collection of rich information. The sample will be further categorized using the different events that companies specialize in such as corporate events and weddings. This will allow for collection of diverse information further enriching the results.
Data collection: data will be collected using interview schedules administered by the researcher. The interview schedules have been chosen in place of questionnaires because they allow for follow up questions and exploration of new avenues as questions are being answered. The study seeks both quantitative and qualitative data, each supporting and exemplifying the other.
Data analysis: the data will be coded and analyzed using the SPSS version 20 software. This software has the benefit of allowing manipulation of variables using various statistical methods. In addition, the software has proven quite helpful in identifying trends and changes in industries.
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Singh, S. (2013). Globalization and Money: A Global South Perspective. Lanham: Rowman & Littlefield Publishers
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