Demographic Segmentation Strategy

Demographic Segmentation Strategy

Demographic segments

The company will be dealing with disposable coffee cups.

The demographic segments of the company will be diverse and the company will use different methods to serve the targeted market.

The demographics the company will focus on education, sex, age, marital status, occupation and income (Weinstein, 1994).

Because most coffee stores in the city serve children with their non beverage coffee, the new employees, university and high school students the company will focus the products o these restaurants and stores