Analyzing Lululemon’s Marketing Plan for Entering the French Market

The Marketing Plan for Entering the French Market: Lululemon

By [Student’s Name]

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University

City and State

Executive summary

The report is about Lulu lemon Company, based in Canada planning to make an entry into the French market with its sports apparel products. The marketing objective of the company is to gain 70% of the market share for sports apparel by 2017 in France by $2 billion. The recommended strategies the report proposes to Lulu lemon Company include; market entry strategies, product strategies, distribution strategies, promotional strategies, and price strategies. The report also has a detailed marketing mix where the products, promotions, price and promotions that the company can apply is detailed. The expected impact of the company into the French market include increased awareness of their brand, increased sales, creation of distribution channels, proviso n of high-quality sports apparel. The report also analysed…