by Herman Bailey | Apr 25, 2023 | Essays |
Several theories address issues that affect women within the society, which are political, cultural, religious, social, and economical. In their writings, they provide hope for females through the creation of the understanding about the society. The problem comes from oppression or renunciation perspective of women in the society. Most men consider females as their subordinates whose are to be elegant and attractive in their presence (Taylor, 2003). They, however, admit to the oppression since they lack right to justify their basic rights. This essay narrows down to a single feminist theorist called Mary Wollstonecraft and her article, “A Vindication of the Rights of Women,” addressing the need for education and employment for women. It seeks to explore on the theorist’s description of the position of women and the need for education equality in the society and its relevance today.
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Wollstonecraft argues that men and women should have equal education opportunities and rights. A vindication portrays a modest task of giving explanations on the total equality of human being (Richardson, 2002). It may seem simple, but the theorist experienced hard times trying to oppose the closed-minded philosophers who enjoyed the impression that, men and skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women were two different beings. They argued that women were objects for childbearing while men were individualists with the ability to rule, own, and change the world (Taylor, 2003). Gender issues and virtue never relate since both men and skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women are God’s creation. They have a similar propensity to exercise reasons and develop virtue.
In her article, she questions the fact that particular virtues get manly acknowledgment and not for all humans. The purpose of the article was to expose the need to view women as important human and not as dissimilar and separate species of being. “I shall first consider women in the light of human creatures, who, in common with men…” (Wollstonecraft, 1792). She added that gendered behavior never related to inborn talents but rather acquired through knowledge and experience. The best instance is when her personal work publication met several neglects until the year that a movement that supported gender identification came up.
According to our discussion, we argued that Wollstonecraft based her reasoning on the natural history. For instance, her fascination related to the fact that plants and animal species were proficient to becoming physically feebler and vulnerable to diseases especially when exposed to domestication. She compares this to skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women in her society by describing them as physically and psychologically weak, with premature behavior and their main concerns are dresses and other playful pursuits (Taylor, 2003). She relates their behavior to lack of ability to reason just like animals and plants. The truly corrupted nature of women can change under the influence of knowledge.
Wollstonecraft questioned why skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women face the humiliation to confess physical strength. She realized that some scientist uses their knowledge for political purposes. Richardson (2002) argues that women’s attitude of loving dresses is natural and that their main purpose is to please and attract men. He added by advising female being never to claim the greatness of the strength, endurance capability nor amazing appetite. The reasoning made Wollstonecraft ask emotionally, “….why should not one woman acknowledge that she can take more exercise than another?” (Kaplan, 1986). She opposed this by arguing that, what makes women feel physically weak compared to men is fashion. We argued out that women are under the enervation of imprisonment and fabricated ideas regarding humility hence affecting their mental capacities.
The connection between one’s body and mind predicts the outcome of human behavior. In her quote, “…the mind shapes itself to the body, and, roaming round its gilt cage, only seeks to adorn its prison,” (Richardson, 2002). Wollstonecraft justifies that there is a great link between mind and body and that the acquired strength can help women untie the bonds that keep them held. She urges women to take similar exercises as men do, during both childhood and early adulthood to gain strength for natural superiority. The doubt about the strength of a woman both physically and emotionally promotes oppression of female being in our societies.
In the Vindication of the Rights of Women, the author supports the need for education for women in the society. Women are significant being to the country because through them; children get to learn their languages and ways of life. Education for skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women commensurate with their position in society and proceed to redefine that position (Taylor, 2003). She explains that skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women just like any other human being deserve similar basic rights instead of their consideration for beauty, pleasure or object for trade in the marriage business. The right to attend learning institutions and gain knowledge is essential for human reasoning ability.
Modesty and humility are two different aspects. skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in Women who practice the best reasoning ability have the most modesty, yet they experience infringement of their morality. The only method to improve women’s modesty is through enlargement of their minds and strengthening of their bodies by the exertion of actions. Gregory (2012) urged that skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women should do not need education except for the pleasure of men. Wollstonecraft condemns this notion through her vindication of women’s rights to gain knowledge. Reputation becomes the most important thing when considering skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women. However, men put the burden of upholding chastity on the shoulders of their wives even when they should be virtuous.
Wollstonecraft compares the skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women in her society with spaniels, who are superficial and silly. She said that this situation results from the fact that men denies them access to education but never relates to an inborn shortage of their memories. She quotes, “Taught from their infancy that beauty is woman’s scepter, the mind shapes itself to the body, and, roaming round its gilt cage, only seeks to adorn its prison.” (Kaplan, 1986). She resolved to expose the restrictions that lack of women’s education places on their existence as a human (Richardson, 2002). skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in Women can be very successful in the absence of stereotypic and historical encouragements that they should focus on outward achievement such as physical attraction.
Education improves one’s intellectual capacity that changes their ability to reason. It is the most important necessity for occupation acquisition in every nation. Learned women can get employment in relevant fields of their studies just as men do (Kaplan, 1986). Wollstonecraft promotes independence for skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women in areas of daily upkeep. She articulates the need for women’s responsibility and action in the public sphere: to be good mothers and citizens as well (Richardson, 2002). She designates various fields of study that women should pursue to get opportunities in the same areas. The faculties included business, medical, education, and art. In this way, skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women can limit their dependence levels upon men.
Wollstonecraft calls need for education reorganizations in the society. It involves the conflation of co-education, public and private education, and self-governing, partaking instructive structure (Taylor, 2003). The co-education would assist marriages that have trouble. Parenting duties as roles of women need to part of education curriculum. Improvement in the education provides parental guidance and skills that enable skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women to be quality mothers and wives who never dictate the young ones. She also encouraged national education system to send children “county day Schools” or give them home-based education “to inspire a love of home and domestic pleasures.” (Richardson, 2002). People get to appreciate nature and nurture when to get both sides of education because they do not thrive to obtain information but to attain knowledge.
Wollstonecraft’s article has a lot of relevance to the current societies. The need for equality in between men and men about education and work opportunities is still a major issue that need requires attention in New Zeeland. Some nations, especially in Sub-Saharan Africa, still debate over girl-child education and its relevance (Taylor, 2003). They encourage home-based education, which only teach on cultural practices in various communities such as the role of women and men in marriage. They send young men to school as girls stay back home with their mothers. The cultural and historical practices deny women the ability to stand up for their rights.
Even though in Western and some civilized countries, the right of education for the female is not a problem anymore after the approval of the educational rights of every citizen; skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women still suffer the limitation of career choices. The present society of New Zeeland encourages skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women to avoid certain courses such as engineering, claiming that they are for male gender and to take light faculties like beauty therapy (Richardson, 2002). Practically, women end up in careers that are less marketable and unpaying, hence remain subordinates to men even in the workplace. A stereotypic claim that men work harder than their wives is only to keep skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women tied to performing both house duties and job demand. Wollstonecraft called for education reform that would give boys and girls free and equal education.
Today, some individuals still possess the negative idea about feminism and relate to some cult that gives women better opportunities and power than men do. They fail to understand the need for equality between both gender and not fame over the other. Women being a weak gender as perceived fail to realize this and still pamper their stupidity by participating certain activities including paying visits to mediums, treasuries, and reading romantic novels. They focus on fashion dress and manners to maintain their attraction to men. According to the article, lack of proper education is the major causes of limitation to the reasoning ability of skeletal muscles. In a study conducted by (), the findings indicated that HRT improves the functions of muscles in women.
The argument regarding which features are the determinants for male and female currently reverberates and still destroys the existing information on equality. Wollstonecraft placed the type of community education organization that dominates the world today include the state of New Zeeland: the equality of education opportunities and career faculties between men and women. Most systems practice the combination of co-education and public education. Wollstonecraft’s suggestion on the separation of schools for children from rich and poor families, except for the brilliant carried on until today. From our discussion, the rich have private schools that the poor cannot afford unless for bright students who get sponsorship from government officials.
Reference
Gregory, W. (2012). A vindication of the rights of woman: With strictures on political and moral subjects.
Kaplan, B. A. (1986). Feminism: From Mary Wollstonecraft to Betty Friedan. New Delhi: Sarup & Sons.
Richardson, K. G. (2002). Vindication of the Rights of Woman. Dover Publications.
Taylor, B. (2003). Mary Wollstonecraft and the feminist imagination. Cambridge: Cambridge University Press.
Wollstonecraft, M. (1792). Vindication of the Rights of Woman: With Strictures on societies deem as normal gender roles. Gender is personal, part of everyone’s developing identity and web of relationships, but it is also Political and Moral Subjects. Auckland: Floating Press.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 25, 2023 | Essays |
Head to toe assessment is very crucial in health care as it aid in saving time. Examining patients for symptoms narrows down possible diseases that they may be suffering from for easier laboratory tests as well as faster results and treatment since there are very many diseases that affect people and testing all of them takes time. Assessing the condition of various systems of the body requires various skills such as palpation and inspection.
In examining a patient, one needs to begin with the most vital sighs which are temperature, pain, blood pressure, respiratory and pulse. A patient’s temperature is felt if above or below normal by touching the forehead. If the temperature is high then the patients could be suffering from malaria or fever. The nurse can feel the pulse of the patient by touching his/her wrist to determine the pulse rate. Pain can be felt by using a sharp and then a dull object to prick the patient around the area they claim to be feeling pain. The diagnosis of pain depend on the part that is painful since there are pain resulting from external injuries like falling but there are others from internal injury like abdominal pain. The efficiency of respiratory systems can be examined by listening to the breathing sounds. The individual should be able to breath with ease without struggle with any undesirable sound. Otherwise if the individual’s breathing is heavy with loud sound and appears to be straining then the patient may be suffering from either cold or asthma or heart disease explicated by Morris (2007).
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The Neurological System
The neurological system is composed of the head eyes, ears and nose.
Head
It is determined if the patient is alert by asking them their name, where they are or come from, and whether they are aware of what they doing and what is going on around them. A normal patient’s response to these questions would be positive otherwise it would be an indication of unconsciousness resulting from brain damage that may be caused by caused by some diseases like acute malaria which results to memory loss. The condition of the hair and skull is also assessed by checking whether hair is uniformly distribute and whether there is severe hair loss which could be an indication of acute cancer infection. A normal skull is smooth thus if the skull is swollen then that would be an indication of head injury. For instance, if the skull is covered in ringworms especially for children under the age of ten then, is an indication of infestation of the body by worms as implied by Morris, J. F. (2007).
Eyes
The eyes can be examined by exposing the individual to light and observing their reactions. This helps to determine the senility of the eyes to light. Inspect the pupil and the eyeball through observation.
Ears
The patient’s level of hearing ability can be examined by whispering. Under normal circumstance the patient will hear without straining. However, if the patient hears only when shouted at then the patient has hearing problems. Ask the patient for any pain in the ear since it could be as a result an internal ear swelling which is dangerous as advised by Morris (2007).
Nose
The patient is checked for sense of smell by exposing them to particular smell and asking them if they smell anything. Difficulty in breathing is determined from observation. Normal patients breath with ease while struggle in breathing would indicate abnormality in the respiratory system sometimes caused by common cold. Patients with breathing problem are advised to keep themselves warm in accordance with Morris (2007).
Throat and Mouth
The mouth and throat are inspected by requesting the patient to open his/her mouth. The teeth are then checked cavity or pain. A patient should not have any cavity otherwise a patient with cavity may be suffering from teeth decay that is majorly caused by too much intake of sugar hence advised to stop. The patient releasing odor from the mouth apparently may have forgotten his/her personal hygiene and needs to be reminded. The tongue, throat and lymph glands should not be swollen as indicated by Morris (2007).
Skin
The condition of the skin can be determined by inspecting the skin. The normal skin is supposed to be glossy therefore if it is pale and dry then the patient may be suffering from diseases that are related to inadequate body fluids. Check whether there are swellings, boils or rushes. Availability of rushes or swellings could be caused by diseases such as smallpox or too much sweat in cases of infants. The skin is supposed to be flexible thus it is important to pinch it then observe whether it goes back to normal state within two seconds otherwise would be unhealthy as explained by Tsasis & Bains (2008).
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The limbs (hands and legs)
The hands, fingers, legs and toes are inspected for any injury. The patient is asked if there any joint or general pain in the hands and legs. The patient can be asked to lift their arms, or walk to determine the working conditions of the arms and legs. A person not in a position not walk could be paralyzed either permanently or temporary depending on the cause.
Assessing the condition of the bladder by asking questions concerning the frequency of urinating is also essential. Frequent urination that does not match the frequency of fluids intake indicate abnormality of the kidney or the bladder. Abnormal color of urine could indicate infection of diseases such as syphilis.
The abdomen
The abdomen is inspected by asking the patient the type of pain they are feeling, whether it is sharp and piecing or constant mild pains to determine its cause. Assess nutrition intake, vomiting or nausea by asking and listen to bowel sounds as it helps in determining the cause stomach pain in case of any.
Age specific risk health deduction and immunization
Some diseases are common to children under the age of ten like polio that causes penalization if not dealt with and measles. The impact of these diseases can only be minimized by immunizations at an early age. However, in the case of adults most of the diseases affecting them could easily be prevented by being vigilant concerning their health and taking the required precautions like observing personal and environmental hygiene as implied by Tsasis & Bains (2008).
The treatment of the different diseases affecting the body system is facilitated by both the physician and the patient since the patient ought to follow physicians’ instructions and complete the prescription which is often very difficult for the patient. Disobedience has often led to recurrence of these diseases and made their control difficult. Therefore, physicians ought to follow up progress of patients even after being discharged and educate the public on the importance of following medical advices to the latter as recommended by Tsasis & Bains (2008).
References
Morris, J. F. (2007). Medicine, Health Care, & Ethics: Catholic Voices. Washington: Catholic U of America P. Publishers.
Tsasis, P., & Bains, J. (2008). Management of complex chronic disease: facing the challenges in the Canadian health-care system. Health Services Management Research. doi:10.1258/hsmr.2008.008001
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 25, 2023 | Essays |
There are many times when films have come under great criticism for their portrayal of the indigenous tribes and people. Producers often find that while the presence of these indigenous tribes in the film can enrich the story, they are also more likely to bring more challenges. The presence of indigenous people is often meant to portray their issues, bring to light their stories and in essence, provide knowledge about these tribes that may not be readily available. However, due to the problems and challenges encountered in making such inclusion, producers and film directors have often ended up dealing with racism allegations.
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Stereotyping and Racial Profiling
The biggest challenge encountered in the film industry when it comes to the indigenous tribes is the stereotyping of such people. Stereotyping is about opinions that have already been formed and are therefore mad persistent through continued exposure. When encountering the indigenous tribes, producers and filmmakers often fall as victims of stereotypes. There is what they expect such tribes and people to look like talk like and even behave like. Their scripts and motions are therefore based on this stereotype. Pearson and Knabe give an example citing that often the indigenous people are dressed in skin even in simple animation films (15). He takes the example of Pocohantus, the animation film directed at exploring the relationship between the native Indians and white colonialists. In the violence in films is utterly harmful. He insists that exposure to such images and film, the main actress Pocahontas is dressed in native skin. However, in the sequel, she is dressed in a silk flowing garment. Such stereotypes continue to exist despite historical evidence and knowledge that counters this stereotype.
Knopf suggests that there is little effort put into understanding the indigenous tribes, their behavior, and even mannerisms (78). Producers are often more inclined to include the indigenous tribes because they elicit particular emotions in the viewer. They are more inclined to focus on the outcomes of such inclusion rather than on portraying accurate information in their films. The stereotype is not only about the indigenous tribes, but it also goes as far as the relationship between indigenous people and modern whites. In his “dancing with the wolves” video and computer games that correctly simulate the environment. film, Costner, for example, falls victim to a popular stereotype regarding this relationship. The white settlers are seen as savage men, out for blood, and often misinformed about the true nature of the natives. While they may view the natives as bloodthirsty cannibals, they are in fact peaceful people who are often inclined towards being helpful. Whereas in portions of the country, the white settlers and native Indians contrasted greatly. There has been affected by mental or physical health disability. However, research evidence that there were native Indians and white settlers who co-existed peacefully, conducted trade, and in rare cases inter-married. However, film producers are more inclined to lean on the stereotypic relationship that is conflict and hatred between the two (para 7).
Repetition and Lack of Originality
In every film portraying indigenous people whether,r from Africa, native Indians,s or even from the native Australians, the one phenomenal characteristic is the lack of new information and knowledge. Even documentaries tracing the origins, or providing knowledge on these tribes fall victim to this. It seems like there is nothing new to learn from these tribes, (Columpar 54). The main theme is often, a tribe that shuns the modernization of society and fights against the settlers who want to modernize said tribe. All these tribes seem content with their own existence and are often viewed as peaceful even though many were indeed far from peaceful. The main challenge for a producer with indigenous people in his film is not to fall into the trap of repetition. The same theme, the same costumes, and even similar mannerisms are some of the reasons why the media has been touted as the reason behind the growth of racism. The majority of these themes and costumes are far from accurate. The media has often been portrayed as ignoring the facts for purposes of sensationalism. It is therefore not surprising to find that major criticism arises from the chosen themes and costumes of the indigenous people in the films (Hearne 112)
Considering Costner’s film again, critics have often cited that the film promised an exciting journey into the culture and norms of the native Indians. However, all Costner does in the film is rat what has been in other films for decades and what has been printed in numerous books. We are all aware and have read extensively that the white settlers thought of the natives as savages and bloodthirsty human beings or something below the level of human beings. It has been documented extensively that the opposite was indeed true, a lesson that the settlers had to learn with much difficulty. The story that Costner brings out has nothing new in itself, it has been told again and again perhaps with just a few variations. This is the main trap, even with producers whose story begins as unique and original, they are very likely.
Social Representation and Social Identity
When issues of racism and political alienation arise, the media and film industries are often blamed for the circumstances. Often it is assumed that such circumstances have been created by continued exposure to films and situations that force people to develop a particular collection of thought and therefore action based on such portrayal. It is therefore not surprising that the majority of film producers tend to shy away or dilute situations where indigenous tribes are concerned. For example, Marubbio and Eric cite that issues of slavery and mistreatment of the indigenous tribes by white settlers are more or less diluted (87). True accounts of the situations are experiences that are often found to be too gruesome to the point of igniting political alienation and sometimes causing uprisings. When a particular film portrays a theme between the indigenous people and white tellers there comes a form of alienation, segregation,n, and identity. The result is a distinct separation between the two groups, which could spark an incident.
Wood (103) found that often the indigenous people are portrayed as helpful and more knowledgeable in matters of nature than the white settlers who are often considered as clueless and purely capitalistic. He found that immediately following the release of a film in this manner, there is an increase of indigenous people registering in environmental organizations as well as an increase in protests against what many terms to be capitalistic moves such as cutting of trees, continued consumption of oil and other such environmental matters. This is what can be termed as social representation; it is not concerned with the accuracy of the information as delivered by the film but rather the collective thoughts and reactions that arise from such information.
Accessibility and Availability
Despite the challenges many film producers and especially those drawn to make indigenous tribes and people films are often willing to learn more and correct mistakes of the past. Whereas some of the previous filmmakers have indeed relied on poor information and misconstrued knowledge in their films, today they are more willing to do research and produce what they can sell as accurate information. Unfortunately, despite their good effort,s they have been met with a new challenge. The majority of the indigenous people are far from accessible. They are less than willing to share accurate information about their ancestors often preferring to stay away from the limelight. Marrubium and Buffalohead cite that previous experiences with the film industry are to blame for inaccessibility and the lack of availability of the truly indigenous tribes (61). In the past, producers and filmmakers have taken advantage of such tribes, exposing their intimate and private life and misrepresenting information given to them. Small tribes in rural regions have suffered greatly from such exposure resulting in them becoming mistrusting of filmmakers and producers. They are more willing to live with the misrepresentations rather than come out and make corrections about their nature and customs.
In some extreme cases, indigenous tribes have gone to court seeking injunctions on the release of particular films as long as they maintain scenes from their tribes. In many cases, such scenes are thought to have tampered with the history of the tribe or to go against the believers and norms of that particular tribe. In the past, these lawsuits and protests have garnered little interest in the corridors of justice. However, today in an attempt to encourage and be seen as equal societies, the lawsuits and protests are earning popularity and can easily become a major challenge for producers. Days of the release of a film could be held, scenes could be forced out of the film and producers quickly become the target for individuals who see them as violating the rights of the indigenous societies. With more and more indigenous producers entering the world of film, the challenge of lawsuits and attempts to protect the secrets, customs,s, and mannerisms of indigenous people have become even more common. Today, producers have to be careful and in some cases get consent from official representatives of the indigenous tribes before featuring them in films.
Conclusion
Many filmmakers today have learned tough lessons when it comes to the portrayal of indigenous people in films. They have had to endure tough lawsuits, engage in societies deem as normal gender roles. Gender is personal, part of everyone’s developing identity and web of relationships, but it is also political dramas, and fight off negative publicity. It is therefore not surprising that the film industry is now quickly turning to research to understand and get accurate information about indigenous tribes. Information and knowledge key, it is no longer about putting an individual in skin clothing and adding some color to their skin. Today, behavior, culture, norms and even costumes have to be close to the real thing, if one does not want their film to end up as a mockery. This is an attempt to draw good publicity where film and medieval have been blamed for inaccurate information that has led to collective action.
Work Cited
Columpar, Corinn. Unsettling Sights: The Fourth World on Film. Carbondale: Southern Illinois University Press, 2010.
Hearne, Joanna. Native Recognition: Indigenous Cinema and the Western. Albany: SUNY Press, 2012
Knopf, Kerstin. Decolonizing the Lens of Power: Indigenous Films in North America. Amsterdam: Rodopi, 2008
Marubbio, M E, and Eric L. Buffalohead. Native Americans on Film: Conversations, Teaching, and Theory. Lexington, Kentucky: The University Press of Kentucky, 2012.
Pearson, Wendy G, and Susan M. Knabe. Reverse Shots: Indigenous Film and Media in an International Context. Waterloo, Ont: Wilfrid Laurier University Press, 2015
Wood, Houston. Native Features: Indigenous Films from Around the World. New York: Continuum, 2008.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 24, 2023 | Essays |
Introduction
Starbucks is one of the most beneficial organizations on the globe. Many organizations seek to view the success of members. This is in a bid to bench mark Starbucks and become equally efficient. The main attribute of Starbuck’s success is the continuous hard work and techniques that are focused at success. Starbucks has been a force to reckon within the customer industry. Its advertising models have kept its competitors on the edge. The proper implementation of the set out techniques is also important in the organization’s success. The organization has also keenly followed the set out marketing ideas, and this among others has been the factors for their continuous success.
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TASK 1
P.1.1 explain the various elements of the marketing process of Starbucks
The procedure of promoting is very important in the success of an organization. To be able for the organization to grow, advertising models must be applied. Moreover, marketing must be carried out to make sure that more people in the concentrate on viewers become conscious of the business’s items or services. For an organization such as Java house, a review of the components of promoting is important, so as to determine the places to lay on more concentration. Area et al (2009p64–85) indicates that the situational analysis of promoting is one of the significant things that an organization like Starbucksshould considers in the dedication of its components of promoting. SWOT analysis of the organization will also in the dedication of the powerful factors, flaws, opportunities and threats of the organization. This could serve as the guideline on the places that the organization should concentrate on during the marketing procedure. Hence, marketing analysis is a crucial element of promoting. With regards to powerful factors, Starbucks has sound financial records and likes client dedication. On the flaws, the main raw material of the business that are; coffees, effect on the firm’s earnings. On opportunities, the organization could concentrate on expanding the company network so as to enhance revenue. On threats, the organization faces supply disruptions associated with financial, weather and community circumstances.
P 1.2 Evaluate the benefits and costs of a marketing orientation for Starbucks
According to Cruz (1999p269), in the purchase for Starbucks to continue being efficient, client concentrate is very important. The management, therefore, needs to carry out researching the industry in the coffee industry and determine the client attitudes and activities. Knowing the client activities and options will make sure that the organization can come up with items that clients are looking for in the market. Hence, industry positioning allows the organization yield earnings from the new industry that it taps in the procedure. Market positioning also allows the organization to consistency in the items that it presents in the market.
One of the costs of industry positioning is the financial constraint that is incurred during the marketing procedure. The capital required to promote the items of Starbucksis costly considering that the organization is a multinational corporation. Also, the other price is the external forces that the organization is subjected to in the various locations across the globe. The industry positioning procedure may seem costly. However, the management should consider challenge a cost-benefit analysis so as to determine whether the advantages that the organization likes are more than the costs. This will help in the dedication of the significance of the industry positioning procedure.
TASK 2
P 2.1 show macro and micro environmental factors which influence marketing decisions for Starbucks
In every organization, the management should take into consideration the organization environment. This includes both the macro environment and the small environment. For the small environment factors such as the costs and the coffee, extensive variety play a key role in the marketing options that the organization makes. For example, many people usually have the which Starbuckscoffee is a luxury good because of its relatively heavy price. It would be important to concentrate on this during marketing to make clients know that the excellent organization’s coffee matches the price (Pfeffer 2010p37). With regards to the coffee extensive variety, the organization is currently serving one flavor; it would be suggested to have a variety of vegetable. However, the current shift where the organization provides tasty coffee as indicates of product distinction is a commendable strategy.
In circumstances of the macro environment, there are many factors such competition, cultural factors, financial and demographic factors. The coffee industry has some powerful industry players such as McDonalds and Dunkin Water inflatable donuts. Regardless of the factor that Starbucksis the top organization in the coffee industry, it is important that techniques are adopted to make sure that the organization continues to have competitive advantages.
P 2.2 Propose segmentation criteria to be used for products in different markets
Market segmentation is important because the organization may use these segments to determine how to carry out the advertising models for the different types of marketplaces and clients. It is important come up with efficient specifications of segmenting the industry. For example, Starbucks should make sure that the segmentations of the industry are in a way that is available at all levels. In the existing day, the globalization trend has been increasing quickly. It is one of the techniques that the organization may capitalize on to enhance accessibility to its items (Sims 2007p.97).
It is of great importance to remember that the consumer industry has many items. Hence, for the Starbucks to stay the variety one player in the market, the marketing managers must make sure that the segmentation specifications that they choose are one that allows for the items to be well assigned in the market. This will avoid the product from losing its significance among clients. Hence, the managers need to measure the segments that they come up with to make sure that their items are well assigned. This could be done in circumstances variety and industry size as they are in the market. The segmentation of the industry plays an important part because it is the program used to launch its items by the organization.
P 2.3 choose a targeting strategy for a selected product/service
Starbucks is the main company of the whole legumes coffee in many marketplaces and different clienteles across the globe. The organization, therefore, needs to differentiate its items from other competitors. This will make sure that concentrate on viewers has tangible factors why they should products they were unable to develop. The investment was directed at building a new brand name. The more than two billion dollar investment is allowed Tata to purchase items from Starbucks and not from other competitors (Gilpin et al 2002p.58). Moreover, the marketing applied by Starbucks should be differentiated too. This is because every other organization is challenge advertising models so as to woo clients. Thus, the organization must come up with techniques that distinguish it from the rest in the crowd.
The techniques are focused at winning client dedication. To encounter this, client support is very important. It is, therefore, suggested that the advertising models applied by the organization are focused at improving client support. This will make sure that the clients tell or their family members and this will make a bigger pool of clients resulting in increased revenues and earnings. Each area in the market should have a different online marketing strategy so as to make sure that the strategy hosen is one that meets that particular area.
P 2.4 Demonstrate how buyer behaviors affect marketing activities in different buying situations
Luo (1999p56) indicates that customers’ buying activities are subject to both inner and external factors. Internal factors in this case refer to the tastes and options of the clients and the value or program attached to the product that they intend to buy. External factors include the professional pressure; from poverty on America’s families:Assessing our research knowledge. Journal of family members, and the facts available about the various items. Starbucks’ items, being in the coffee industry, the client activities, are really being affected by the inner factors at a individual level. Hence, regardless of the marketing done in a particular area, there could be disadvantages arising from the inner factors.
Some clients may be being affected by their health and fitness. What this implies is that some people may not be able to buy coffee and its items due to medical concerns and issues. Hence, the buying activities of such potential clients are subject to their health and fitness. It is important for the marketing department to know that the buying activities of a particular area are subject to the inner factors and external factors. Thus, clients may usually act in isolation, in the event that they have health and fitness issues, or as a team, in the event that there is stress from peers from close relatives.
P 2.5 propose a new positioning for a selected product/service
In the forefront to adopt technology had been Starbucks’ procedure of promoting its items. This is because of the appreciation of the changes being knowledgeable all over the globe. Globalization has taken charge, and the technological advancements knowledgeable all over the globe. Starbucks has offered web shops for its clients to choose and buy a variety of their items online. This improves efficiency and accessibility. This has been one of the factors why the organization likes globally recognition due to this efficient positioning strategy (Rosenzweig 2001p.97).
The organization may incorporate the various producers that it provides in the web shops. Moreover, an inclusion of the costs would also be suggested. This will be fundamental in ensuring that its clients can make comparisons with other competitors in the market. Also, in the positioning strategy, the organization could inculcate team involving activities. This is perfect because it will help build better rapport and relationships with clients that are using the web shops program. Also, it could also start up a team conservation program that will be approved by environmentalists and also indicate how the organization conserves the surroundings.
TASK 3
P 3.1 Explain how products are developed to sustain competitive advantage at Starbucks
Worldwide, Starbucks is the best coffee sequence so far. This has been determined on the basis of client preference. As such, the organization already likes the competitive advantages of having the title of the top coffee sequence. New clients in the market are likely to buy items from Starbucks due to information that it is the best organization in the market. The growth of the items promoted in Starbucks is purely based on high top quality and the program and value that clients are hoping to acquire from the items. The growth of the items is, therefore, extremely a few the items the client requires among the customer items (Baker et al 2006p.56).
Starbucks has also taken product distinction as a way to make sure that it gains competitive advantages over its competitors. This has been actualized through the discharge of tasty coffee. This is to make it ahead of McDonalds and Dunkin Water inflatable donuts. The tasty items have been a way to give clients a new encounter and the significance of coming back for more of the items. The product distinction strikes a distinction between the items promoted at Starbucks with those from the competing producers. The revenue since the discharge of the flavors has been on the rise.
3.2 Explain the distribution strategies used by Starbucks
For an organization to be efficient, it must have obvious and efficient techniques of distributing its items. This is because it is through obvious distribution techniques that the organization can achieve out to clients. Starbucks is a worldwide organization. As such, items are available in many parts all over the globe. The distribution applications comprise of the common organization chain; wholesalers, retailers and then to the clients. Through this main distribution path, the items are available across the globe (Hoegl et al 2012p.46).
Starbucks does not rely on a single distribution path. On the contrary, it has a hybrid of distribution applications. This is to enhance the variety of clients that the product is available to as any particular time. The organization has agreements with marketplaces and hotels on delivery of its items in these outlets. What this implies is that they have repeated orders from the organizations that have signed the agreement with them. This assures that there is a ready industry for their items at any particular time. The agreements are also a way to make sure that accessibility is improved so as to enhance client support too.
3.3 Explain the pricing strategies adapted by Starbucks
In any particular industry, the clients are really being affected by the prices in the various items. This is such that those who are very sensitive to price usually buy the cheapest items. It is, therefore, important for an organization to come up with efficient costs techniques that are beneficial both to the clients and the organization. Starbucks is a benefit making organization. What this implies is that it sees to enhance product sales through each sale (Parker 2003p.68).
There is a common which Starbucks coffee is a status product; actually luxurious. This is because the price is relatively higher than the other vegetable promoted in the market. Regardless of its price being higher, Starbucks is still the top cafe on the globe. This is because the costs strategy applied by Starbucks is very a few the excellent organizations’ product. What this implies is that regardless of the price being higher, clients still buy the items because they know the price matches the excellent organization’s product. The organization already likes product dedication from its clients and is a price maker in the market. This is because the presence of other firms in the market does not affect the costs or the organization of Java house.
3.4 Illustrate how promotional strategies used by this organization are integrated and related to marketing objectives of the organization
One of the advertising models that an organization may use is revenue promotion. It is one way of publicizing the items that the organization provides in the market. It is an online marketing strategy that assures that clients are conscious of the items and are lured into trying the items. Given the factor that the coffee offered at Starbucks is of top high top quality, the clients will definitely like the brand’s items. Starbucks has incorporated online marketing in its features. This has been actualized through the organization website. It gives the clients an opportunity to accessibility the items that Starbucks provides. It is interactive and also provides information on any provides and new items or any information appropriate to the organization. This is very perfect because of globalization that is quick increasing across the globe. May clients from all over the globe can now accessibility the facts about the organization with convenience (Pauleen 2004p.87).
The organization website is also a program that the organization uses to get feedbacks from the clients. There is a slot that allows clients to give their opinions on the items and the changes that they hope to see. Moreover, it is through the website that clients may also get informed about the revenue unique deals being offered by the organization. For example, Starbucks carries out a revenue promotion that allows clients to get a 100 % 100 % free eat for every 15 purchases. This is perfect as it increases the volume of revenue.
3.5 Provide a short analysis of additional elements of the extended marketing mix based on the example of Starbucks
In the marketing mix, Starbucks already has the four main ingredients. These are price, product, position and promotion. In other words, these are the 4Ps. There are other extra components of promoting that Starbucks may explore. These are procedure and real evidence. With regard to procedure, it symbolizes the way in which organization features are executed. You must make sure that these activities are obvious, and every activity can be accounted. Starbucks gives allows to suppliers to sell their items. The procedure of issuing these allows should be obvious so as to avoid any fraudulent activities or misrepresentation of the organization by unauthorized dealers. In a shift to convenience the procedure, the management has offered a slot online in the team website that allows for your clients to apply for their licenses online. This is perfect because it is convenient and it saves time (West et al 2005p.104).
With regard to real affected by mental or emotional health disabilities. However, research evidence, Starbucks has ensured that information about the organization and its items are easily obtainable and easily obtainable. Hence, in the event that one needs real research should address pediatric infections and resistant organisms in Aseptic Technique for peripheral IV insertion. There are much evidence on a particular issue appropriate to the organization, this detail is available from any branch or online. This is in the organization website and in other websites offering information.
TASK 4
4.1 Plan and prepare marketing mix for two different segments of the market in Starbucks.
One piece segment is one of the most explored segments. The marketing mix has four elements; price, position, promotion and product. With regards to items, it is important to carry out marketing that specializes in getting out the clients with information on the items and the value and program that the clients acquire from them. This could be done through advertisements in the press, billboards and so on. With regard to position, it symbolizes the distribution of the items. The items should be easily obtainable in shops such that clients are in a position to buy these items in a position near them. With regard to unique deals, the revenue promotion strategy that allows a client to get a 100 % 100 % free eat for every 15 purchases is efficient because it is one way of getting more clients to buy more items. With regards to price, the items, though of top high top quality should not be over priced. Regardless of the factor that Starbucks is a benefit making organization, it is important to take into consideration the price that is beneficial to the clients too.
I would propose a new area that specializes in sports. With items such as the premium ice cream, there is a specialized industry that the organization may tap during the activities. The product is appropriate because those who are in a wearing game needing some cooling effect. The position symbolizes how well assigned it is within the stadiums or playing grounds. The promotion could be in circumstances of how many pieces a individual purchases while the price should be reasonable given that the revenue are meant to be very excellent.
4.2 Illustrate the differences in marketing products and services to businesses rather than to consumers
The advertising models applied by an organization may differ between the various industry segments. This is because each area is different from the other and has different needs in comparison to other organizations. Therefore, it is important to concentrate on what is best for that particular area. For example, when getting to individual clients, the revenue advertising techniques that allow for a client to have a 100 % 100 % free eat for every 15 purchases is perfect and works well for individual clients (Hall et al 2009p.184).
When trying to achieve out to business owners, the management could existing business discounts on the purchases that they make. This will lure them into buying because business owners are seeking to make earnings from the resale. Hence, any strategy that aims at increasing their earnings is efficient and efficient for them. Hence, Starbucks could exist in percentage cut that allows for a particular lower price for every given amount of purchases. The purchases could be measured in circumstances of the value. This will make sure that the business owners buy in considerable amounts so as have fun with the business lower price that will eventually imply that they will appreciate higher earnings. This would make Starbucks also enhance its revenue and earnings (Pfeffer 2010p.95).
4.3 Evaluate how and why international marketing differs from the domestic one
The main distinction between globally and poverty on America’s families:Assessing our research knowledge”. Journal of family marketing is the scope or the position secured. For globally marketing, the concentrate is on a bigger position as in comparison to student at Moi Avenue private secondary school. She is 17 years old and currently in form three. She is the third born in their family marketing. It is, therefore, more challenging to come up with an advertising and marketing and advertising idea that is neutral for all the countries across the globe. This is because of the different cultures and expectations across the globe. The advertisement idea must take into consideration the factor that the position to be secured is diverse. Different countries are conservative in their own way and this need to be also considered. This is more challenging than family marketing because family marketing only specializes in one country and the culture us relatively uniform (Smith L. 1999p.265).
In modern times, globally marketing has been eased by globalization. This has designed marketing easy through techniques such as community social media. These are techniques such as face book, twitter, Google + among others. This has designed globally marketing simpler than it was a while ago. Java house, being a worldwide organization has approved these techniques and has been getting out to its clients through the community social media. This has designed it simpler to existing it items and any information on the organization.
Conclusion
Marketing is a critical facet of any organization company. It is important view the concentrate on the viewers and what it needs. This is important in ensuring that the advertising models tailored for every area in the market are appropriate. Moreover, it is important that these advertising models augur well with the goals of the organization. This will ensure that these goals are achieved while the marketing of the company’s items is proceeding. Starbucks has approved the marketing ideas in its marketing operation, and this explains why it remains the top cafe on the globe. Other organizations should emulate Starbucks.
Reference List
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Smith L. 1999, “An evaluation of programmes for staff motivation in NHS and hotel ancillary
staff”, Facilities, Vol. 17 Iss: 7/8, pp.264 – 271
Pfeffer J. 2010, Building Sustainable Organizations: The Human Factor Academy of
management perspective vol. 24 no. 1 34-45
Sims R 2007, Human Resource Management: Contemporary Issues, Challenges, and
OpportunitiesOntario: IAP
Gilpin, R., & Gilpin, J. M. 2002, The challenge of global capitalism: The world economy in the
21st century. Princeton, NJ [u.a.: Princeton Univ. Press.
Luo, Y. 1999, Entry and cooperative strategies in international business expansion: […].
Westport, Conn. [u.a.: Quorum.
Rosenzweig, P. M. 2001, Accelerating international growth. New York: Wiley.
Baker, D. R., Day, R. & Salas, E. 2006, Teamwork as an Essential Component of High-
Reliability Organizations. Health Service Research. Retrieved from www.ncbi.nlm.nih.gov/pmc/articles/PMC1955345/
Hoegl, M. & Gemuenden, H. G. 2012, Teamwork Quality and the Success of Innovative
Projects: A Theoretical Concept and Empirical Evidence. Organizational Science.
Parker, G. M. 2003, Cross-functional teams: Working with allies, enemies, and other strangers.
San Francisco, Calif: Jossey-Bass.
Pauleen, D. 2004, Virtual teams. Hershey, Pa: Idea Group Pub.
West, M. A., Tjosvold, D., & Smith, K. G. 2005, The Essentials of Teamworking: International
Perspectives. Chichester: John Wiley & Sons.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 24, 2023 | Essays |
Introduction
This case study which is based on the new marketing strategy for DSS Consulting Company has several questionable facts surrounding it that lead to the main problems in the company. First of all, it is mentioned in the case that there is new management in the company as well as a news organization. It is clear from the case that the staff members are dissatisfied and full of anxiety about what they term as a controversial reorganization of the company. The new organization of the company implemented a new strategy that will aid in the improvement of the company’s revenues leading to its success. The new strategy was proposed due to the inability of the DSS Company to meet the needs of the school districts. The new marketing strategy required a team of consultants who were to work in a particular location to be responsible for developing new offers according to the clients’ needs and provide consulting services. However, the grouping of the consultants in teams brought to light the main challenges that the company is facing internally.
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Identification of the Key Issues
To identify the key issues facing the DSS Company and its current position, a business analysis has to be carried out on the company’s internal and external factors. The analytical tools to be used are the MOST analysis and the Ansoff Matrix. Most analysis involves examining the company’s mission, objectives, strategy, and tactics. This analytical tool comes in handy in identifying the problems in the consulting company and the management and all the staff members to stay focused and accomplish the set goals. The Ansoff matrix analysis is an analytical tool that examines the ideas to develop new products and opening new markets in an organization. This tool analyses the risks involved in the strategies used to accomplish this (Bisk, 2018).
In the findings after the analysis done using the MOST analytical tool, the DSS Company staff are discouraged and losing focus on the vision and objectives of the company. They do not understand their individual responsibilities in achieving the company’s goal. The transition from the old to the new marketing strategy is basically not clear to them. This is definitely due to the lack of support and coordination from the management and other team members. According to the MOST analysis, the leaders and the consultants are not working together as a team to support each other in achieving their objectives. There is a lot of miscommunication among the staff and from the management. One of the issues in the company that kills the staff morale is the negative feedback within the company and the lack of motivation (Bisk, 2018).
There was a need for a new marketing strategy in the DSS consulting company after several changes. The old strategy could not meet the needs of all their clients hence the need for market and product development and diversification. The Ansoff matrix tool of analysis led to findings that the company management did not analyze its options well in assessing the risks accompanied by the need to diversify the services (Bisk, 2018). They came up with a new cross-functional strategy but they did not fully support its implementation.
Alternative Courses of Action
In the issue of lack of teamwork and coordination among staff members, the course of action to be taken by the management of the company is encouraging social activities among staff and mediating disputes (Capozzi, 2018). The DSS Company team members lack support from the leaders including the chief operating officer. The Chief Operating Officer has an obligation to connect with the employees by holding weekly meetings with all employees, doing daily executive rounds, having an open-door policy, and implementing an employee engagement council (Schwantes, 2017). Another key issue that requires a course of action is the lack of employee motivation to work. Several strategies should be put in place to deal with this issue such as implementing recognition programs, the management should identify existing problems and solve them accordingly, and finally adjusting the working environment to be pleasurable and interesting (Sturman and Ford, 2011). On the issue of the staff who are not sure about their responsibilities and are losing focus on the company vision, clear roles of each member should be outlined plus the overall expectations from the staff. Miscommunication in the workplace is a sign of conflict. The management team is responsible for ensuring there is effective communication among employees. This is possible by creating a culture of openness and interpersonal relations (Conrad, 2014). There are many risks associated with the diversification of products or services in a company. For a company to be able to reduce these risks, they have to size the risk and be prepared before implementing a new strategy (Sher, 2012). Finally on the issue of employee dissatisfaction in the company organization; this should be addressed in a way that all the employee’s concerns are heard by the management and addressed because any delay on the matter can lead to low productivity.
Evaluation of the Alternative Courses of Action
Many issues are surrounding the company as has been discussed earlier in the paper. The courses of action highly depend on factors such as the company goals, strategy implementation, financial capabilities product assortment, and personnel capabilities among others. The mentioned alternative courses of action are all important but this section is going to evaluate the courses of action for the primary issues surrounding DSS Company and need immediate attention.
Alternative I
The results produced by working as a team are greater than the efforts of an individual. Therefore if the management encourages teamwork the company will be able to achieve its goals and meets its objectives. The management should also lead by example by implementing an open-door policy that encourages employees to communicate freely and raise there if any. This will also improve the relationship between the COO of the company and the team members. An employee engagement council can also fit in this strategy that will lead to improvement of work culture (Schwantes, 2017). Organizing social activities such as team building events during the weekends will improve coordination and working in the same direction. Considering the mentioned factors, this alternative does not require a lot of money to implement since it is clear that the company also has financial issues. This course of action also points to the direction of the company goal of meeting all the clients’ needs.
Alternative II
Reducing the risks of implementing a new marketing strategy is one of the courses of action to be taken to maximize revenue generation for the company. The customer needs were becoming more diverse hence the need for the company to expand into a diverse customer base strategy (hybrid structure). Dealing with the outcome of a failed strategy implementation due to unassessed risks is more expensive to the company than identifying the risks and taking the necessary preventive measures. Reduction of risks can be done by sizing the risk. This is done by first checking the services offered by competitors and the prices, secondly, the customers that the competitors have, and finally, the marketing trends, what the clients currently prefer (Sher, 2012). This course of action requires the involvement of experts in the consulting area to assist in project development.
Recommendation and conclusion
According to the Society of Human Resource Management (SHRM), 67% of employees consider job satisfaction as a very important factor that is resulted from respect and support from the management (DeZube, 2018). In this case, the first alternative to be evaluated is the best course of action that the company should take. This is simply because improves its customer service to its clients. The associates of the employees are the company. Without teamwork, support, coordination, effective communication, and respect among the team members and the management, the company goals and objectives will not be attained. Even if the company comes up with the best strategy, assess the risks, and hire specialists from outside the company, without the unity and coordination of the DSS Company consultants the strategy will fail. This Company needs satisfied team members, not in terms of financial benefits only, but members who are listened to and their concerns addressed accordingly for the successful implementation of the new strategy. The company leaders should know that respect and support to the workers yield job enjoyment and employee satisfaction which results in high productivity.
References
Bisk. (2018). Understanding Key Business Analysis Tools. Retrieved from https://www.villanovau.com/resources/business-analysis/business-analysis-tools/#.W6KhRWgza1t
Capozzi, C. (2018). Five Ways to Improve Teamwork in the Workplace. Retrieved from https://smallbusiness.chron.com/five-ways-improve-teamwork-workplace-13766.html
Conrad, D. (2011). Workplace Communication Problems: Inquiries by Employees and Applicable Solutions. Journal of Business Study Quarterly, 5(4), pp. 105 – 116.
DeZube, D. (2018). The Value of Satisfied affecting the rate of premiums. For instance, an insurance firm that operates with many Employees for your Company | Monster.com. Retrieved from https://hiring.monster.com/hr/hr-best-practices/workforce-management/employee-performance-management/satisfied-employees.aspx
Schwantes, M. (2017). 6 Things Good CEOs Always Do to Connect With competitive advantage. Gilbert (1991) indicated that the manager’s voice in encouraging Employees. Retrieved from https://www.inc.com/marcel-schwantes/7-things-good-ceos-always-do-to-connect-with-employees.html
Sher, R. (2012). Reducing the Risks of a Deadly Diversification. Retrieved from https://www.forbes.com/sites/robertsher/2012/10/26/reducing-the-risks-of-a-deadly-diversification/#94e4104574c7
Sturman, M., & Ford, R. (2011). Motivating your Staff to Provide Outstanding Service. The Scholarly Commons, pp.142-158. Retrieved from https://scholarship.sha.cornell.edu/cgi/viewcontent.cgi?article=1242&context=articles
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
