How PR and HRM Strategies Rescued Marks & Spencer from Crisis

Role of PR and HRM Strategies in Marks & Spencer’s Survival

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Introduction

Marks and Spencer (M&S) is one of the best-known retailers based in the United Kingdom. For more than 100 years, their brand stood for reliability, value and the quality of their products (Oliver, 2002). The goal of public relations (PR) and human resource management (HRM) research studies includes the examination of factors and indicators for corporate success (Collins & Porras, 1997; Collins, 2001).

The media-led crisis that M&S faced in 1999 propelled a shift in the PR and HRM strategies to regain the public‟s confidence. There has been no study that focused on examining the process and the impact of this comeback. The intent of this research is to analyze the integration of PR and HRM strategies that were used in order to help…