Marketing Essentials and Their Core Functions

TNA67
MARKETING ESSENTIALS
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Table of Contents
Introduction: 3
LO1: Role of Marketing and Correlation with Marketing Functions 4
LO2: Marketing mix (7P’s) 11
LO3: Marketing plan for Magnum ice cream 14
Conclusion: 18
References: 19
Appendices: 21

Marketing Essentials and Their Core Functions

Introduction:
Marketing is a tool that is crucially utilised by organisations in the modern and globalised market. The production of a product is not sufficient but it has to be supported by solid marketing then only the goals of organisation can be reached. It can be said that the marketing department is…