Innovation and Commercialization Strategies at Shazam

Department of Business and Management Studies

ICON College of Technology and Management

Faculty of Business and Management Studies

BTEC HND in Business

Coursework

Unit 8 – Innovation and Commercialisation

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Innovation and Commercialization Strategies at Shazam

This report intends to provide an overview of the adoption of innovation as a business model and key feature of company culture at Shazam, a discovery-based application that enables users to identify and find music, movies, and media content through digital fingerprints. The company was included…