Analysis of Integration Strategies of Wal-Mart

Analysis of Integration Strategies of Wal-Mart

Wal-Mart is a multinational retail company whose goals of growth, expansion, and diversification have been attained through a combination of different strategies including vertical and horizontal integration. The adoption of vertical integration has contributed to its diversification from a place where customers bought consumer goods to its involvement in the provision of different types of goods and services, and to the point of establishing its own brand called Sam’s Choice. Through this strategy, it has managed to branch out into new retail sectors. For instance, Wal-Mart is involved in the manufacturing of soft drinks, grocery sales, entrainment, pharmaceuticals,…