Individual Business Dissertation Proposal on Retail Business Growth

Individual Business Dissertation Proposal on Retail Business Growth

Individual business dissertation proposal

1. Literature Review

1.1 Introduction

Aligning the business organization with the current implementation of digitalization and marketing assessment is essential for retail business organizations like Sainsbury’s. According to Vasiljevic et al., (2018), by identifying the changing consumer behavior and buying intentions, extensive implementation of social media marketing essentially helps the business organization to effectively communicate with the target customers. This literature review significantly incorporates a vast range of contemporary data and research developments on digital marketing in the retail sector. On the other hand, as…