Vapiano Franchise in Barcelona: Strategic Launch Plan

Vapiano Franchise in Barcelona: Strategic Launch Plan

Vapiano is a privately held company which was launched in 2002 in Hamburg, Germany by Kent Hahn who was the first McDonald’s restaurants franchisee in Germany and learned how to service customers best and what they disliked about traditional fast food. Hahne’s experience in owning and managing eighteen restaurants and nightclubs in Hamburg taught him that employee training and inventory management are critical in managing successful restaurants. Vapiano was launched to appeal to a set of customers that want healthy ingredients which are prepare into fresh meals in a casual yet sophisticated environment (“Vapiano”).

Today, Vapiano has restaurants in twenty-seven countries on five…