Developing a Strategic Sponsorship Proposal

Developing a Strategic Sponsorship Proposal

Telstra x The Great Wheelbarrow Race Sponsorship Proposal

Student Name and NumberDate 2315THS Event Marketing and Sponsorship

Table of Contents

TOC o “1-3” h z u Cover Letter PAGEREF _Toc73599723 h 3Executive Summary PAGEREF _Toc73599724 h 51. Event Details PAGEREF _Toc73599725 h 62. Target Markets PAGEREF _Toc73599726 h 63. Marketing / Promotion Plan PAGEREF _Toc73599727 h 74. Sponsorship Benefits PAGEREF _Toc73599728 h 85. Creative Leverage Ideas PAGEREF _Toc73599729 h 8Leverage Idea 1 PAGEREF _Toc73599730 h 9Leverage Ideas 2 PAGEREF _Toc73599731 h 96. Investment PAGEREF _Toc73599732 h 97. Value of Sponsorship PAGEREF _Toc73599733 h 97.1 Monetary PAGEREF _Toc73599734 h 97.2 Non-monetary PAGEREF _Toc73599735 h 9References PAGEREF _Toc73599736 h 10

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