Adapting Customer Service Strategies for Millennial Consumers

The Impact of Millennials in Modern Customer Service

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Abstract

Organizations today are facing a great struggling dealing with customers with a vast range of various patterns of communication, priorities as well as expectations by generation (Gross, 2014). According to Gross (2014), the distinct differences create a level of impossibility to establish a “one-size-fits-all” technique towards work. Therefore, executives need a strategic plan to determine the most ideal customer service to fit customer expectations today. Thus, carrying out research to handle today’s generation; The Millennials; and establishing the best form of customer experience for them, today and up to five years from now (Gross, 2014).

Eliason (2012) points out that, an in-depth is crucial today more than ever company CEOs, and the sales and marketing teams, as well as the customer service leaders, carry the responsibility towards…