An Analysis of the Challenges of McDonald’s Expansion in Africa

The Challenges Facing McDonald’s in Africa

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Abstract:

McDonald’s is the oldest fast food restaurant in the world. The company was founded in 1940 to fill the gap in the evolving fast-food consumer goods market. Although the company is headquartered in the United States, yet it has a presence in almost every nook and corner of the world. The company is currently serving nearly 69 million people in more than 100 countries every day ^[1]. As of 2018 MacDonald’s has a global food chain comprising more than 37855 food outlets^[2]. However, it has an almost negligible presence in the Gender differences in aspects of psychological well-being. South African continent. Africa is home to more than 1.2 billion people in the world still MacDonald’s restaurants are present in just four countries in the African…