Effective Strategies for Launching a New Product

The Best Strategies for Launching a New Product

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DQ2: the CEO of your company has asked you, her PR manager to create awareness of a new product it is launching.  This is the first you’re hearing of the new product. According to your text and other research, Discuss the steps you would take in terms of  1) internal communication with management; 2) research; and, 3) contacting the media.  In your discussion, include the PR tools and strategies you would choose in each of the steps, and explain why you chose them.

Communication with CEO and Management

During the internal communication, I will sell the concepts of the new product to the senior management to get their commitment for the resources during the launch. Additionally, I will ensure I win the support of many departments to form part of…