Applied Service Management Principles in Singapore

Applied Service Management Principles in Singapore

LO1: critically evaluate the case study’s country service classification and assess the service triangle and its relevance

Service is the performance or the act provided by one party to another party. The performance is intangible, even though the process sometimes can involve physical products. Davidow (1991) indicated that services benefit consumers and create value at specific places and times by bringing about the desired change. According to Gucer (2009), services can be classified in multiple ways depending on different aspects/features such as degree of tangibility, market segment, service provider skills, service provider goals, labor intensiveness degree, regulation degree, and customer contact degree.

The country in the case study is Singapore, and services are classified depending on different features. From the case study, it is…