Promotional Mix Elements in the Pepsi Refresh Campaign

Promotional Mix Elements in the Pepsi Refresh Campaign

Q2. List all the promotional mix elements used by Pepsi Refresh campaign. What grade would you give PepsiCo on integrating these elements into an integration marketing campaign?
The Pepsi Refresh campaign has used promotional mix elements such as:

1. Advertising that has been carried out through, digital and social media like Facebook and Tweeter and broadcasting as pointed out by Kotler & Armstrong (2011).
2. PepsiCo has used personal selling since Kotler & Armstrong (2011) indicate that, the company draws people into their retailer outlets to see the point of-purchase materials and hoping they buy its soft drinks, PepsiCo has partnered with Foursquare…