Managing Audience Expectations in Opera & Theatre

Managing Audience Expectations in Opera & Theatre

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Executive SummaryOpera North uses music and opera to present its audience with extraordinary experiences that delight, engage, challenge, and inspire them. The company’s goal is to produce work that is not just innovative and creative, but also ambitious, and to come up with new ways to get the word out about it. A wide variety of performers, artists, and audience members are able to find assistance via Opera North. However, despite its best efforts, Opera North is facing an issue of a declining audience base. In spite of calls for organizations that support the performing arts to pay more…