KFC Mother’s Day Campaign: A Marketing Evaluation

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KFC Mother’s Day Campaign: A Marketing Evaluation

Mother’s Day holds great value impact as a commercial event and is quite vital for modern-day businesses. This is especially relevant for companies in the people business such as food and beverage sector. Recent research has found that Mother’s Day spending impact is significantly higher than the spending done during Christmas (Parkin, 2020). The KFC South Africa Mother’s Day marketing campaign sheds a lot of light into the importance of using integrated marketing communication. For companies like KFC, Mother’s Day is uniquely made to fit social media campaigns, the print media, and email marketing. KFC’s Mother’s Day ad was an opportunity to spark meaningful conversations with its target market. The marketing communication used aimed at…