GE Power Strategy: Resource Audit and Value Chain

GE Power Strategy: Resource Audit and Value Chain

1. INTRODUCTION:

This research provides a current critical strategic analysis of the general electric Power Business Unit of the company. In this critical analysis, we shall conduct a resource audit, value chain analysis of the power business unit, Product matrix analysis, and the organisation’s long-term growth strategy. Specifically, the first section provides a general introduction to GE and particularly in Power which forms the basis of another discussion.

1 (A) About General Electric:

The General Electric Company is an American-based multinational company and was founded by Thomas A. Edison in 1889. For more than 125 years, GE has position itself as the future…