Expedia Functional Value Chain: A Comprehensive Analysis

Expedia Functional Value Chain: A Comprehensive Analysis

Functional AnalysisTo analyze the functional value chain of Expedia, Inc., the major functions include R&D, Marketing, Service, and Information Technology and Operation. The functional analysis uses four criteria to evaluate the performance of each function. The measures of criteria are efficiency, quality, innovation and customer response. The following table is the result of the functional analysis with a rating scale of High, Medium, and Low.

Table: Functional Analysis

R&D Marketing IT & Operation Service

Efficiency High High High High

Quality High High High High

Innovation Med. Med High Med

Customer Response N/A High N/A High

R&D

Expedia, Inc. is an online traveling company that provides traveling information and reservation…