Evaluating Walmart Pricing Strategy Effectiveness

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EFFECTIVENESS OF WALMART EVERYDAY LOW PRICING STRATEGY

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Word count: 3060

Evaluating Walmart Pricing Strategy Effectiveness

Introduction and background
Establishing an effective pricing strategy tends to be one of the most crucial aspects of the firms as it helps in grabbing the attraction of the customers and accordingly attains competitive advantage with utmost effectiveness (Ma et al. 2021). Considering this aspect, maintaining low pricing strategy and offering discounts to customers provides a substantial opportunity to the firms operating in the global platform. Maintenance of effective pricing not only includes getting favourable in the market trend but also emphasises on various aspects such as maintaining quality of products, focusing on differentiation and thereby inculcating…