Enbridge Canadian Tire Strategy: A Comparative Study

Enbridge Canadian Tire Strategy: A Comparative Study

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Abstract

This report analyzes the strategies of two prominent Canadian companies, Enbridge and Canadian Tire, focusing on their business, corporate, and international strategies. Having taken the lead in energy infrastructure, Enbridge has pursued business strategies that are basically anchored on pipeline expansion and diversification into renewable energy. Canadian Tire, on its part, is a diversified retailer that focused its strategy on market leadership through strong brand equity, digital integration, and loyalty programs. This report hopes to present a comparison in terms of their strategies and approaches within industries. The strengths identified…