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MANAGING A SUCCESSFUL BUSINESS PROJECT – Impact of digital technology on Tesco PLC
Table of Contents
AIMS AND OBJECTIVES (P1)
In the modern world of the post-globalization era, when the competition to:
- deliver ever cheaper and better quality products and services with support from the latest technologies
- know your clients and what they want
- deliver the products and services when and where the clients need them
- communicate instantly with suppliers, stakeholders, and clients
- reach new markets and new clients on a global
is becoming tougher, it has become obvious that companies that do not incorporate digital technologies in their everyday activities will be left behind and will lose their competitive edge in a business environment in which reaching the client a nanosecond before your competitors and a mile farther than them represents the difference between being in our out of business in your specialization.
More and more tech-savvy consumers – requiring less technical assistance, less frequently (Schwalbe, 2015) – are now getting used to getting what they want the instant they want it, and patience or understanding errors is not something naturally occurring to them in their quest for what they want or need.
Therefore, companies have started implementing modern technology in their daily working operations which has led to the enhancement of the operational activities and roles.
Tesco PLC, headquartered in Hertfordshire is a multinational organization operating in the retail industry (tesco.com, 2018). Apart from the retail business, Tesco has diversified its product portfolio and has ventured into new business lines like telecom, financial services, and others. It is the ninth-largest retailer in the world.
Self-checkout points, the online catalog of products, online ordering & sales, inventory, feedback from customers, online banking – all-digital processes implemented by Tesco in the everyday running of their business arms – led to a very high degree of digitalization and use of web-based applications, many of these software solutions, associated hardware and resources being procured through cloud computing.
1.1 Project Definition
The current project is being developed and conducted to respond to Tesco’s senior management request to assess the impact of digitalization on business activities.
1.2 Problem Statement
Following an intense process of modernization and advancement through digitalization, Tesco’s management has to learn how this transformation has impacted costs, efficiency, accuracy, customer base, customer service, profit, data protection, safety and security, talent recruitment.
- Project Strategy
The project strategy is to:
- Research information available online and in written literature to identify the main elements and trends in business digitalization and the digital technologies available
- Primary and secondary research
- Research and identify Tesco’s main departments (according to the organizational chart)
- Research and identify the digital technologies implemented by Tesco so
- Design an e-survey (via SurveyMonkey cloud tool) meant to identify the exposure to and the interaction with digital technology and the effect it on business
- Survey all staff from across all departments
- Enroll Tesco’s management support to achieve the electronic completion of the survey by at least 300 staff
- Analyze and interpret the responses received electronically and compile the final report
- Present the report to Tesco’s senior management
1.4 Project Objective
To identify and assess the impact that digitalization had so far on Tesco as a business.
The purpose of this study is to investigate the impact of digital technology on TESCO.
To achieve this purpose, mixed methods are to be used, including quantitative and qualitative methods. As both have advantages and disadvantages, using a combination of both methods capitalizes on the strength and reduces the weakness of every method. The approach helps the researcher to collect the information.
The qualitative research will be carried out through semi-structured face-to-face interviews with Tesco’s senior management.
The quantitative research was carried out using electronic questionnaires as the main survey tool, alongside personal interviews.
- Identify the impact of cloud computing on the costs of IT and data safety (admin, IT – the departments with user input in this matter)
- Identify the impact of CCTV monitoring on safety within the premises and loss through theft (Security, Retail and Finance departments can provide the best input)
- Identify the impact of using social media (i.e. Facebook) and the retail website on the broadening of the customer base, on sales volumes, and on profits (Marketing, Sales, Admin, Finance can provide info)
- Impact of self-checkout points on customer satisfaction, operational costs, stock accuracy, and sales volumes. Are there disadvantages also? Retail, Stores – departments best places to respond
- Identify the impact of inventory software and hardware (i.e. hand-held terminals) on stock accuracy, stock movement, and sales (Retail, Stores, Admin – can provide useful input)
- Identify the impact of on-line job recruitment via Tesco’s own website (the Careers section) on recruitment costs and on the supply of the skills needed by the organization (Human Resources and Finance – most able to provide this information)
|Specific||The aim is to understand the impact of digital technology implemented so far on the company’s operations, customers, communication, costs, and profits.|
|Measurable||Each technology implemented so far will be connected to the departments its impact, creating a clear mapping of the impact on the organization’s departments and its relationship with customers and markets|
|Achievable||The information needed to assess the impact of digital technology does exist. Exhaustive primary, secondary, online, and library research will reveal all the connections between the digital technologies implemented and the impact on each aspect of the business.|
|Realistic||The objectives are realistic: the digital technology is in place and it does affect the business – all the data for the research is available, it only requires a complex set of activities to extract and summarise it, hence the current project.|
|Time||The three months allocated for the completion of the project is sufficient for preparation, design, execution, analysis, and reporting|
1.5 Project assumptions
Project assumptions are as followed:
- Tesco Plc has already implemented a wide range of digital applications in the everyday run of their activities:
- cloud computing
- self-checkout machines
- CCTV monitoring systems
- software-driven stock reception, movement, and inventory
- fidelity and saving schemes for customers (Tesco cards)
- online buying through their website tesco.com
- Tesco invested in digitalization in all departments and processes
PROJECT MANAGEMENT PLAN (P2)
The scope of the present research is to reveal – through surveying Tesco’s employees from all major departments – the deep transformations happening within the organization.
This insight and knowledge will enable the management to adapt the structure of the company to the challenges and transformation brought about by digitalization, to design efficient, streamlined, cost-effective processes, and to identify the skills needed in the future to further support the process of modernization through digitalization.
- Included Scope
The included scopes of the project are:
- Secure £3,925 – the cost of the project, as presented in section 2.4.4Cost, to be able to conduct the research and finalize the project with a written report. The amount above will cover £3,510 – the cost of labor during the project, as well as consumables, services, and transport costs – an additional £415
- Primary and secondary research to identify Tesco’s organizational structure and digital technologies implemented so far
- Reference information available online and on specialist magazines regarding digital technologies available for businesses in the retail sector
- The project requires the use of a computer on which to build the electronic survey form (using Survey Monkey – the free cloud software available online)
- A printer is required to be able to print off hard copies of the final report and any other documentation required during the completion of the project
- A mobile phone will also be used for the necessary communication with Tesco management
2.3 Excluded Scope
The excluded scope of the research includes:
- Customers’ feedback about the impact the digitalization had on them and their interaction with Tesco as a business
- Information regarding the impact of digitalization on rival companies
- Research and recommendations on new, emerging digital solutions
- Performance, cost, and timescales
The elements of performance measured along the project’s timeline are:
- Design a can survey using the SurveyMonkey application
- Send the e-survey out via email to all staff members (with support from the It department and the company’s management)
- Receive back at least 300 completed surveys in total, ideally from each department.
- Analyze, interpret and summarise the results
- Write and present the final report
To monitor the evolution of the project and its milestones (measurable achievements) and to keep it within the delivery deadline I will maintain an Activities Logbook.
The project is scheduled to be finalized then 3 months from the date the contract for the research has been signed.
2.4.3 Time management
A project schedule (Gantt chart) will be designed, to include:
– all the activities and actions necessary for the project
– the sequence and the timing of how these activities and actions will be completed depending on their inter-dependence (data input/output) with the other activities
Daily monitoring of the Gantt chart must ensure that the project is on course to be finished by the expected deadline.
The total cost of the survey is £3,925, with the breakdown of the elements of costs presented in the tables below:
|Activities||Hours worked||Cost per hour (£)||Total (£)|
|Clarifying with the client (Tesco) the project’s output (objectives, deliverables, etc.)||20||15||£300|
|Researching the organization (structure, staff, etc.)||40||15||£600|
|Designing the survey||30||15||£450|
|Launching the survey online/seeking to maximize the response rate||10||15||£150|
|Organize responses by departments and hierarchy||15||15||£225|
|Summarizing the findings into the final report||45||15||£675|
|Present the report to Tesco’s management||2||15||£30|
|Printing of supporting materials||2||15||£30|
|Equipment, consumables, services, and travel costs||Units||Unit cost||Total (£)|
|Computer and printer||1+1||£0+£0||£0|
|Copier paper||5 packets (*500 sheets A4)||£3.00||£15|
|Printing||400 sheets (one side)||£0.30||£120|
The deliverable of this project are:
- The identification of digital technologies implemented so far in Tesco’s departments and processes
- The identification of Tesco’s organizational structure (main departments)
- Designing the e-survey form via the SurveyMonkey (free) cloud-based software
- Emailing the survey to all Tesco’s employees
- Receiving back a minimum of 300 responses, which should include all departments
- Creating the final report for Tesco’s management regarding the impact of digital technology and how it transformed the business and the challenges brought by this transformation that the company may need to address in future
2.6 Success Criteria
- Completing each phase of the project according to the project’s schedule (Gantt chart)
- Complete the project within the budget calculated and allocated
- Complete the project within three months from the date the research contract was signed by both parties (Tesco and myself – the researcher)
- Design a questionnaire able to inter-connect departments, roles, interaction (communication), digital technologies in use, and their impact on processes
- Collect the complete responses to the e-survey from at least 300 staff from all major departments and all types of responsibilities
- Maintain a logbook to ensure an audit trail of the progression of the project and to produce observations and conclusions valuable in the run of other projects in future
- Ensure the confidentiality of the respondents to the e-survey by creating the final report in a manner that will make it impossible to link responses to functions or individuals
2.7.1 Quality Planning
The main purpose of section 2. PROJECT MANAGEMENT PLAN (P1) of the project is to ensure that through detailed planning of activities, the definition of measurable deliveries, and timescales the project fulfills the client’s requirements.
2.7.2 Quality Assurance
The clear definition of the deliverables of the project, the detailed planning of the activities, and the project schedule will ensure that the final report is delivered on time and contains the information the customer commissioned the researcher to obtain.
2.7.3 Quality Control
During the execution of the project the deliverables and the delivery times, as well as the quality of the information produced at each step of the project will be compared against the measurable elements of the project – as defined at the beginning – and against the timescales agreed in the Gantt chart.
The Project Logbook will include the actions and the results completed and achieved, to capture the flow of the project, as well as ensuring the traceability of/responsibility for everything done so far.
The project management team related to this research needs to be aware of all the possible risks and threats in the case of implementing and developing the use of digital technology. There can be several risks and threats that can be aroused at the time of doing the research. As the communication system and primary research of the project are based on the internet so there may be a minor change to get some wrong information about the research that is based on the impact of digital technology in Tesco Plc. The possible risks and threats for this research can be described as follows:
- Wrong information from the internet about Tesco Plc.’s internal factors related to the usage of digital technology
- Security-related risks at the vendor
- Regulation and legislation related risks
- Location-related risks
- Financial risks
2.3 Risk assessment Plan
|Effect on Project||Risk Reduction Actions
Proposed & Actual
|If it happens: Triggers & Actions
Proposed & Actual
|1||10th September 2018||The project manager||Financial risks||High||High||The estimation of the research is not very high, so there is a chance that the estimated cost for this research can be overflown in the time of researching||By proper research and survey of the market value, the researcher needs to make a proper cost estimation planning and must look after the ongoing cost of the research that the estimation will not overflow much||Triggers
Cost reduction strategy will be used in this regard
For implementing this strategy, the management team of the research should assess the cost reduction potential, develop a cost reduction plan, wage cuts, and program implementation
|2||14th September 2018||The researcher||Human Risk||Medium||High||If the subordinates related to the project is not well known about the project then they will be unable to gather all the necessary information for the research and it can make the research unsuccessful or incomplete||Through proper training before starting the research and proving proper guidelines to the subordinates on the research time can help the researcher to reduce this problem||Triggers:
Identification of the employees who are not comfortable in using digital technology
|The researcher||Security Risk||High||High||This can be a massive threat to the research as all the documents and information during the research time must be confidential so any kind of issues on the information prevention can lead the research to be incomplete and unsuccessful||All the essential documents and information must be well protected and must be maintained by the research himself||Triggers:
Slight leakage of data or manipulations in the data
identifying the loophole and fixing it
|4.||2nd October 2018||The researcher||Existing Risk||High||High||In case of this risk, the procedure of interview to gather the necessary information can be taken into account because if any participants provide the wrong information then it can lead the research to the wrong outcome||Proper cross-checking and taking the interview from trustworthy persons can help to reduce this risk||Triggers:
Continuous monitoring of the research progress
immediate actions to be taken to safeguard the data
- Expired risks
|Effect on Project||Risk Reduction Actions
Proposed & Actual
|If it happened: Triggers & Actions
Proposed & Actual
|1||10th May 2018||The researcher and the |
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