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Business Plan- French Caribbean Restaurant
In this globalised business environment, all organisations are constantly struggling to gain competitive stability within the market. In this context, restaurant business can be sufficient to gain an effective industrial market performance. The scope of a restaurant chain in the UK market is attractive over the last years. Therefore, business entrepreneurs have planned to open a French-Caribbean Restaurant at Farnborough town, which is located in Northeast Hampshire. The Start-up managerial team has proposed company name primarily as ‘Quagan’. Farnborough is well known for the association and support from aviation such as Royal Aircraft, Farnborough Aerodrome and Airshow. In each year, 55% tourists increase is reported in this city, and it will be supportive for getting upward profit growth within the market. The main agenda of this company is to give a wide number of choices to consumers according to their food culture.
Figure 1: Company Logo
(According to first draft plan)
The concept behind the deliverance of French–Caribbean taste in the market borrowed from the distinct food culture of the consumers in the different region. For instance, seafood served in the Caribbean with distinct ingredients and spices. This food is the very important aspect in various family tradition as well as Caribbean culture. Also, this taste culture is comprised of indigenous, Chinese, European, African and American influences. Therefore, business managers have selected this food culture along with existing French tradition for gaining a positive market reputation as well as growth within the industry.
Vision and objectives
The service objectives of Quagan are as follows:-
- To create the restaurant environment, which is for handling consumer expectations
- To increase per year sale up to 25% through word-of-mouth referrals and superior performance
- To maintain food cost under the revenue of 35%
- To gain average sales between £1,600,000- £2,300,000 per year
- To expand the market in other regions
Quagan will build a sufficient customer base. For that purpose, the organization has selected an excellent location through understanding the demographics at all levels. In addition, aggressive marketing program can be handled by experienced employees. These factors will be effective fir gaining desired business outcome.
Market research allows a company to prepare a structured agenda for the positive business approach. This task supports the organization to recognize the organizational capability as well as the viability of new service processes such s French –Caribbean restaurant service in UK market. This research will be done through the company authorities. These factors can be cultured trough understanding existing restaurant business performance within the market. Quagan will access several previous types of research regarding UK food concept and business strategies. Quagan has done market size evaluation through segmentation targeting and positioning components. As per the current report of Guardian, immigrant communities have dramatically changed the style of food in the UK. As per the report of 2013, £66.5 million of package food sales are reported, and this rate is now gradually decreased to £9.5 million in 2017. Marketers have said that people prefer restaurants foods due to the availability of wider choice as per their food culture. The immigrant restaurant companies in the UK have revealed as the favourite recipe and taste culture influence.
Quagan is focused on following the type of Customer group
- Cultural trend of people
- Urban Professional
These customers will be served according to their belief, value and lifestyle in regards to distinct food couture. Market segmentation chart is prepared according to these perspectives. In this plan, it is mentored as per first draft plan.
Due to excessive use of conventional package food for a long time, people are suffering from obesity. A large number of people is experiencing several diseases. Therefore, health is also a significant factor in market segmentation for maintaining well being of the consumers. Therefore, m.............
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