Business Analytics for Enhanced Decision Making: A Case Study

Business Analytics for Enhanced Decision Making: A Case Study

Introduction

Business analytics entails wide-ranging application of data, quantitative and statistical evaluation, prognostic and explanatory models, and fact-based administration to develop actions and decisions (Nguyen et al., 2018). Business analytics has emerged in the recent past as a key strategic consideration in the management of modern business organizations. Specifically, business analytics plays a multi-faceted and essential role within a business organization. It offers backing for strategic planning, generates competitive advantage, and produces tactical value. According to Ford and Ungaro (2020), the foundation of business analytics is abstract analytics which is founded on considering data-driven process which generates business insights.…