Effective Brand Repositioning Strategies

Effective Brand Repositioning Strategies

According to Kumar & Meenakshi (2011), customers evolve and their aspiration and needs change, which leads to them wanting services and products which are totally different from the ones they have been purchasing. For the brands to continue being relevant to its customers, they have to reposition themselves. Brands that have repositioned retain their key propositions, but also significantly change reflecting the changing aspirations and needs of their customers. Brands wants to continue remaining young, and therefore, they keep on reinventing themselves to be able to serve the ever-changing needs of their target…