by Herman Bailey | Apr 18, 2023 | Essays |
Culture is defined as the beliefs, customs, knowledge, and habits a set of people share (Smith, 15). These are learned and not inherited behaviors. Culture is transferred from families to families down the lines. Each tribal group has its specific culturally cuisines and food habits (Para 5). According to Terry, a cuisine is a particular set of cooking practices and traditions, often related with a definite culture (4). Each cuisine encompasses food preparation in a specific style, of drink and food of particular types, to produce exclusively expended items or individual meals. A cuisine is normally named after the place or region where it was invented (Para 3). American cuisine has been inclined by Native Americans and Europeans in its early history. When compared to the northern settlements, the southern settlements were quite assorted in their agricultural diet and neither did they have a central expanse of culture.
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In the 19th and 18th centuries, Americans came up with many new foods for instance; the Progressive Era (1890–1920) food presentation and production became more developed (Smith, 26). One trait of American cooking is the combination of multiple tribal or regional methodologies into entirely new cooking styles. During the 1980s, famous restaurants introduced method of combining cuisines that comprised of American styles of cookery with foreign essentials, universally referred as New American cuisine (Terry, 28).
The modern cuisine of the United States in the 21st century is mostly regional in nature.in other words, the foods of ordinary culture have been affected by the presence of these distinct cultures hence; the American food is a blend of many cuisines and cultures. In order to understand it, one must not only study the native foods and food habits of the many marginal sets, but also the relations between the mainstream culture and the way of life of these minor groups (Smith ,35).
Today, several foods are commonly considered as American, these are hamburgers, potato chips, hot-dogs, macaroni and cheese and meat loaf. There are also methods of cooking and forms of foods that are unique to a region. Southern-style cooking is called American comfort food and comprises of foods such as fried chicken. Tex-Mex, distinct in the Southwest and Texas, is a mix of Mexican and Spanish cooking cuisines and includes foods such as chili and burritos and depends heavily on frayed cheese and beans (Para,5). Majority American culinary methods are same to those in Western nations. Corn and wheat are the prime cereal grains. Traditional American cooking uses items such as turkey and indigenous foods used by American Indians and early European colonists. Italian-American cuisine often finally appears; in the form of Vietnamese cuisine, Thai cuisine, and Korean cuisine. German cuisine has a major impact on American cuisine, most especially mid-western cooking, with potatoes, roasts, noodles, stews and pastries being the most popular ingredients in both cuisines (Smith, 46).
The state of Louisiana, for instance, is known for its Creole and Cajun cooking. Cajun and Creole cooking are affected by French, Haitian and Acadian cooking, although the foods themselves are unique and original (Para, 7). Soul food, established by African slaves during the colonial period, is widespread around the South and among African Americans. Americans commonly prefer coffee to tea, with approximately half the adult population drinking at least a cup a day.
New England, also a cuisine in America is marked for having a major stress on seafood, a heritage inherited from coastal tribal groups like the Narragansett and Wampanoag, who similarly used the abundant fishing banks offshore for survival (Terry, 49). Meat is present though not as common, and is stewed in dishes. The Hawaiian and pacific cuisine is often considered to be one of the most culturally varied in the U.S. states, and also being the only state with an Asian mainstream population (4). resulting to the Hawaiian cuisine borrowing ingredients of a variety of cuisines, mainly those of Pacific-rim and Asian cultures, as well as native Hawaiian and a few adds from the Americans .Midwest Midwestern cuisine in America, includes everything from barbecue to the hot dog Chicago-style. African impacts came with slaves from West Africa (Smith, 67). Foods such as eggplant, chili pepper and many varied kinds of melons were carried with them from along with the incredibly significant starter of rice to the Carolinas and later to Louisiana and Texas where it became main grain of the region and till today (Para, 6).
Traditionally around the world. Italian Meal of the Seven Fishes, which originated from Southern Italy, has the Italian-American families celebrating the custom with multicourse seafood feasts of baccal, calamari and chockfull of seven kinds of fish (Morgan, 22). French reveillon is In French speaking countries. The feasts deep into the night and comprises of lobster, escargots, foie gras or oysters. Peruvian Noche Buena is found In Spain, the Philippines and Latin America. Peruvians decide on roast pig or turkey with a range of side foods like rice, fresh salads and apple sauce (Para 3). In the UK, Boxing Day, occasionally a day for awarding workers with presents, is celebrated after Christmas with a simple curry centric buffet mainly made from leftovers (Morgan, 35). German dinner goes down with roasted goose with potatoes, vegetables and confections like fruitcake. Irish dinner is similar to holiday feasts of the Americans; roasted poultry, potatoes, ham, and pudding are main meals.
Works Cited
Andrew F Smith. Eating history: 30 turning points in the making of American cuisine. New York: Columbia University Press, 2009. Print.
Bryant Terry. Vegan Soul kitchen: fresh, healthy, and creative African American cuisine. Massachusetts: Da Capo Press, 2009. Print.
James L Morgan. Culinary creation: an introduction to foodservice and world cuisine .Boston: Elsevier Butterworth-Heinemann, 2006. Print.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 18, 2023 | Essays |
Starbucks Corporation marketing mix
Starbucks Corporation’s marketing mix involves product determination, pricing considerations, channels of distribution, and promotions adapted by the company to ensure that the desired level of sales will be achieved in Starbucks’ target markets.
The company’s products and services include:
Beverages:
Brewed coffees
Italian-style espresso beverages
Cold blended beverages
Roasted whole bean coffees
Tea products
Fruit juice
Sodas
Coffee liqueur
Food:
Sandwiches
Salads
Pastries
Ice creams
Nonfood items:
Mugs
Travel tumblers
Coffeemakers
Coffee grinders
Storage containers
Compact discs
Games
Seasonal novelty items
Starbucks card
Media bar
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Product Strategy
Starbucks Corporation’s product strategy involves the generation of new products and the enhancement of existing products. This strategy achieves both the advantage of introducing product evolution within the company and the retention of old and existing products that symbolizes the Starbucks tradition. The company’s retail sales mix was roughly 61 percent coffee beverages, 15 percent whole-bean coffees, 16 percent food items, and 8 percent coffee-related products and equipment. The product mix in each store varied, depending on the size and location of each outlet
With coffee as its main product, Starbucks continues to introduce new goods so that consumers spend more time and money in their stores. In addition to coffee, Starbucks also offers coffee mugs, coffee grinders, coffee-making equipment, filters, storage containers, and other accessories for sale. Food products include pastries, hot and cold sandwiches, salads, breakfast sandwiches, and tea. As of 2001 Starbucks began to offer wireless Internet to patrons and later this year plans to increase the store’s music products by implementing CD burners to enable customers to sample online music from its subsidiary HearMusic.
The introduction of new products in the company is demonstrated through the promotion of the following products: the ready-to-drink Starbucks Doubleshot, Starbucks Ice Cream, and Starbucks Coffee House Blend brand. The RTD drink Doubleshot is a new Starbucks product aimed to satisfy the needs of consumers who are always in a hurry. Thus, Doubleshot is a Starbucks product that is “the ideal way to start a busy day!” Meanwhile, Starbucks had moved to expand its supermarket sales of ice cream (available in 6 flavors), the Doubleshot, and their whole beans. The special signature brand House Blend Coffee of Starbucks introduces a new way wherein home-based consumers will also enjoy the goodness of Starbucks coffee. This product comes in different flavors (ranging from African, Arabian, to French Roast flavors), customized to fit the coffee-lovers taste and need for a new, yet, equally delicious taste of the traditional Starbucks coffee.
Starbucks continuously researches and implements new products as well as enhanced its existing products to create diversity and added features to the traditional lineup of coffee beverages and services. Customers play a large part in this; feedback has been the catalyst for many new products and services currently available through Starbucks. An example of the company’s product strategy with its existing products is the introduction of the Tazo Tea and Crème Frappuccino beverages in the traditional Starbucks menu list. Adding extra features in the beverages enhances Starbucks’ famous product, Frappuccino. That is, new flavors and variations of the said product were introduced. Furthermore, Frappuccino blended beverages have become accessible to consumers with the introduction of the bottled Frappuccino. These product strategies focused on the product’s packaging, making the product commercially available everywhere, especially where Starbucks retail stores are not available.
With the introduction of prepaid purchase cards and the ability to preorder via the telephone and online, Starbucks has enhanced its ability to assist consumers with orders and purchases. Starbucks also introduces seasonal drinks to its menu for the holidays, the Pumpkin and Gingerbread lattes have become staples of the holiday coffee repertoire.
Pricing Strategy
Starbucks Corporation’s pricing strategy is largely based on competition, especially since many specialty coffee shops are emerging after Starbucks’ success in the commercial market. In 2004, prices of nine chains in eight cities, including Seattle, were compared to see how the coffee company fared against companies such as Tully’s Coffee Corp, Peet’s Coffee & Tea, and Coffee Bean & Tea Leaf. The result: Starbucks regular coffee was 4 percent less expensive and its iced blended drinks were as much as 30 percent less expensive when compared with specialty competition. Increased milk and green coffee bean prices are primarily responsible for higher overall prices.
In October of 2004, Starbucks increased retail prices for beverages by an average of 11 cents per cup. Starbucks last price increase, during August of 2000, was an average of about 7 cents per cup in August 2000. With whole bean prices ranging from a minimum of $8 and a maximum of $18, Starbucks coffee is in the average price range for the specialty coffee market. These prices are maintained throughout the company’s retail stores in America. International prices, however, tend to be lower or higher due to currency adjustments and variations in the exchange rate. By marketing their products and developing a culture, it is not the price consumers focus on but the value of the products.
Distribution Strategy
Starbucks’ wide range of business activities allows it to utilize numerous channels of product distribution. The company adopts vertical channel integration so that the distribution of the company’s wide range of products and services will be effectively distributed to the consumers. Starbucks specifically adapts the Corporate Vertical Marketing System (or Corporate VMS) wherein a corporation owns and operates its own production facilities, warehouses, and retail stores.
Starbucks Corporation uses coffee beans which are directly produced for the company. Through the company’s funding, coffee farms in Mexico and Latin American nations are cultivated according to Starbucks’ quality standards. The establishment of the company’s own coffee farms reduces the problem of quality coffee beans often encountered by specialty coffee shops like Starbucks. Under the company’s supervision, coffee beans are produced and categorized according to their unique taste and quality: the Fair Trade blend, Organic, Farm Direct (commonly produced in Costa Rica), and Conservation, which is cultivated primarily in Mexico.
Another advantage in Starbucks’ distribution strategy is that the company does not allow franchising; rather, licensed stores are only allowed, giving the Starbucks Corporation full control of the management and operations of the retail store. This policy is applied in both domestic and international business operations of Starbucks. This strategy is used to maintain the quality of Starbucks coffee despite the different locations and environments in which the store is located. The Starbucks strategy aims to introduce consumers to the original Starbucks coffee taste regardless of nationality. Using Corporate VMS allows Starbucks Corporation to have a significant degree of control over the entire distribution system. Ensuring that the company’s products adhere to the Starbucks standards beginning with the raw ingredients and concluding with the finished product.
The Starbucks Company has had notable success in identifying top retailing sites for its stores. The company has the best real estate team in the coffee-bar industry. It is also recognized for its’ sophisticated system which enabled it to identify the most attractive individual city blocks and the best store location. The company’s site location track record is so good that as of 1997 Starbucks only closed 2 of the 1,500 sites it had opened (McGraw-Hill, 1997).
“Today the company that weaned us away from the free mud in the office kitchen and hooked us on $3 tall double caramel macchiato (with nonfat milk, please) has 5,945 stores in the United States and 2,392 more overseas and in Canada” (Stone, 2005).
Promotion Strategy
Publicity Strategy
Starbucks Corporation primarily relies upon news stories, conferences, and public service announcements to gain publicity about the company’s products and services. Starbucks promotes new product lineups or new promotions through press releases and conferences and is often used when launching a print and/or broadcast advertisement about a new or enhanced product.
Starbucks utilizes public service announcements and sponsorships as its main publicity strategy. Through the promotion of programs and activities that aim at the company’s sense of ‘social responsibility,’ Starbucks Corporation can project to the consumers the good and quality product that the company is producing and distributing in the commercial market. Examples of these programs that promote Starbucks’ social responsibility to its consumers are evident through its community-building programs, Starbucks Foundation, and environmental preservation programs. It sponsors community-building programs through its local support programs (funded by the Starbucks Foundation) such as the establishment of Seattle Hometown and Zion Preparatory Academy, and grants such as library grants for the company’s literacy program and funding projects.
Advertising Strategy
Print ads and broadcast (television) are the primary media source Starbucks uses in its advertising campaigns. Examples of Starbucks’ advertising campaigns are TV ads that promote bottled Frappuccino and Starbucks Doubleshot products. These ads are both 15 minute-ads that are strategically played ‘back-to-back’ for the greater brand and product retention. Starbucks mainly uses product rather than institutional advertising. Because of the audiovisual appeal of TV ads, most of the company’s advertising campaigns are through the broadcast media. Furthermore, the accessibility and flexibility of the television medium allow everyone to receive information about Starbucks and its products. Similarly, print media are also used because Starbucks’ business employees/executives target market are primary consumers of newspapers, allowing the company’s dominant consumers to gain access to information about Starbucks’ new products. Both media are therefore useful in proliferating the Starbucks Coffee Company and its wide range of products.
Personal Selling Strategy
One of Starbucks’ main business operations is the distribution and offering of the company’s services through the Office Beverage Service and Office Delivery Service. These personal selling strategies provide small business offices a continuing supply of Starbucks coffee without going into the nearest Starbucks coffee shop. The Office Coffee Provider service offers the traditional Starbucks coffee using a special thermal brewing system that will be supplied to the office (consumers). Starbucks coffee in retail packs are also available and can be delivered to establishments interested in using the company’s products through the Office Delivery Service. These two services provide additional convenience to consumers.
Sales Promotion Strategy
Although Starbucks introduces many short-term promotions to increase sales, its Starbucks Card is a special sales promotion program that helps consumers to buy Starbucks products online as well as at outlets. Purchasers of this Starbucks Card can take advantage of the company’s special promos and deals, which include discounts, special gifts and rewards, and other Starbucks freebies. Such benefits are exclusively distributed to Starbucks Cardholders.
Conclusion/Recommendations
Starbucks ‘ marketing information has been consistently accurate. When it has been wrong, sales have exceeded expectations. Based on the SWOT analysis and industry research, Starbucks ‘ current marketing decisions have been extremely effective and timely. They are targeting the global market, primarily in the Pacific Rim and Europe. They have increased pricing with little effect on demand. They have also improved their distribution and protected themselves from a slow US market. Their products have been consistently updated based on consumer demand. Success can be somewhat deceiving. Starbucks may have “left money on the table” by not being more aggressive, more targeted to local segments, and not concentrating their efforts toward the global market.
Starbucks Corporation’s Mission Statement: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles”, and its strategic planning seem to be in line. The objectives for sales and revenue have consistently been achieved. The critical issue for Starbucks is the decline of the US hot drinks market. To take advantage of the company’s strengths and considering the weaknesses, opportunities, and threats we recommend the following marketing strategies.
- Revamp product lines to meet specific location consumer demands both regionally and globally.
- Use aggressive advertising to reduce the risk of increased competition and mitigate the risk from the downturn of the US hot drinks market.
- Leverage the company to focus on Corporate Social Responsibility in marketing its brand image.
- Focus expansion on additional overseas markets (Europe)
- Increase pricing if the price of coffee rises in 2006-2008.
- Continue to expand in the US market to mitigate the threat from competitors.
- Continue to add additional non-food/beverage products and services to increase sales and meet higher-level customer needs.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 18, 2023 | Essays |
The two pieces of art I choose for my paper are The Triumph of Immaculate by De Paulo Matteis (De, 2015) and Washington Crossing the Delaware, a painting by Emmanuel Leutze (Leutze,1851). The link to the Triumph of Immaculate painting is https://www.thinglink.com/scene/571727979533565952 while that of Washing crossing the Delaware is http://www.metmuseum.org/collection/the-collection-online/search/11417 or can be found by visiting the Metropolitan Museum of Art in New York. Both paintings are significant in the western history as they serve as a reminder of historical events that shaped the western nation politically and religiously. Washington Crossing the Delaware honors the crossing of the Delaware River by General George Washington in December 1776 during the American Revolutionary War while the Triumph of Immaculate signifies the religious battles between Catholics and Protestants.
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The styles engaged in the paintings were influenced by the periods they were painted in historical events and cultural aspects and relied on the exact events captured in the paintings. The Triumph of Immaculate is an imaginative piece that captures the religious divide. Washington crossing the Delaware captures a real event that took place in the American history. The Triumph of Immaculate adopts the baroque style which is an artistic style composed of embellished motions and quickly interpreted features to generate tension, drama, grandeur and exuberance in sculpture, architecture, painting, literature, theater, dance and music. The style emanated in Rome in 1600 and was encouraged by the Conservative Catholic church spreading across Europe.
Washington Crossing the Delaware represents a style popular among the neo-classists with gesture and subject matter of the Romantics. It highlights artistic features of its style movement by use of suspect textures and colors, and drawings exhibiting substantial concentration and stress on the composition. In the Triumph of Immaculate, themes characteristic of conservatism and status quo are evident while in Washington crossing Delaware, rebellion and heroism feature are more apparent with the thematic composition of mutiny against aristocracy.
Figure 1(De,Matteis)
The painting by Paolo De Mtteis is referred to as The Triumph of the Immaculate from the Baroque art movement. The masterpiece was painted in Italy around 1710 and can be found in Gemaldegalerie-Berlin as indicated by Pestilli (13).
Figure 2 (Leutze, Emmanuel)
The painting is a masterpiece by Emanuel Leutze referred to as Washington Crossing the Delaware. It is a realistic painting painted in 1851 and can currently be found at the Metropolitan Museum of Art but was originally painted and exhibited in Germany as stated by Wierich (20).
INTRODUCTION.
Works of art play a significant role, for entertainment, educational, a reflection of the society’s moral values, political significance, Religious significance, and problems to the society is faced with. There exist a number of good painters since time memorial. Paolo De Mattei is an Italian painter famous for his painting, The Triumph of the Immaculate. The piece is a narrative detail, it is a full story presented as a painting. The painting is of the baroque era, with their visceral images and easy to understand. The painting is dramatic in that it captures the events and narrative of the ascent to the highest order of existence of well put together beings in drab colors. The images are covered in shadows cast by the brilliant white light from the clouds. The piece was painted in Italy around 1710 and is available in the Gemaldegalerie, Berlin. Another painter famous for his art is Emmanuel Leutze, who is well known for the painting Washington Crossing the Delaware. In contrast with Matteis dramatic painting, Leutze painting is realistic. The painting was originally painted and exhibited in Germany. This paper shall discuss the importance of these paintings, the significance they played in the different style movements, the similarity, and the difference and shall also include a personal reflection on the impact of these paintings in today’s society
The two paintings are significant in the western history as they serve as a reminder of historical events that shaped the western nation politically and religiously. Washington Crossing the Delaware honors the crossing of the Delaware River by General George Washington in December 1776 during the American Revolutionary War. The painting leaves a great mark in the American history as it indicates an unexpected courageous move by Washington and his dedication to the war that contributed to the American victory (Barratt 201). Similarly, the Triumph of the Immaculate signifies the period in the history of the religious divide. The Catholics used art as a weapon against their counterparts, protestants, to show the strength of God’s power, encourage monarchy and strengthen the Catholic Church as reflected in the painting since the paintings shows victory by God’s power as described by Pestilli (2013).
The two paintings show different style movements and come from different time periods. However, the styles employed in the paintings were influenced by the periods they were painted in historical events and cultural aspects and relied on the exact events captured in the paintings. For instance, De & Frick Art Reference Library says that Paolo de Matteis work was purely imaginative of a religious war motivated by the desire to contribute to the historical religious fight while Emanuel captured a real event in the American history that was his motivation factor (Barratt 200). Therefore, the two paintings serve as a reminder of events that occurred during those periods.
The two paintings give a glimpse into the old style and if possible make comparisons with the twenty first century contemporary style to get an idea of the development of art over the years The paintings illustrate the historical events that shaped the current political, cultural and religious aspects of western nations, as well as the necessity to preserve national heritage as implied by Wierich, J. (2012). For instance, The Triumph of the Immaculate gives an insight into the remarkable religiously divided that contributed to the establishment of various churches.
The Triumph of the Immaculate is an artistic work created by Paolo De Matteis. The style period of this painting is Baroque. In Baroque, the artistic style composed of embellished motions and quickly interpreted features to generate tension, drama, grandeur and exuberance in sculpture, architecture, painting, literature, theater, dance and music. The style emanated in Rome in 1600 and was encouraged by the Conservative Catholic church spreading across Europe. The triumph of the Immaculate is in oil and canvas that is in medium size painting (D’Ancona 30). Washington crossing the Delaware is an artistic work, by Emanuel Gottlieb Leutze, a German-American artist. It was painted in 1851, and, in fact, the 149 in x 255 in painting is located in The Metropolitan Museum of Art in New York City. The drawing venerates George Washington crossing the Delaware River in the eve of December 25th in 1776 during the American Revolution War. The painting style represents among the most popular neo-classists with gesture and subject matter of the Romantics (Wierich 6). The Washington Crossing Delaware highlights artistic features of its style movement by use of suspect textures and colors, and drawings exhibiting substantial concentration and stress on the composition. The current Leutze’s painting of Washington Crossing Delaware was a repaint done in the 19th century in the Düsseldorf school as the original was damaged by British Air Raids in Germany with the painting being is a reflection of the Düsseldorf Neo-classist’s style movement at the time. General Washington is highlighted by an unnaturally glowing sky, as his visage catches the rising sun. The colors are composed of mostly murky tones, as expected at sunup, but there are scarlet highlights recurring throughout the work of art. Foreshortening, angle and the far-away boats all provide depth to the work of art and stress Washington’s boat (Groseclose 67). Encourage by the conservative Catholic Church, the painting highlights themes held centrally by the movement such as divinity. They convened at Council of Trent held that art should relay religious subjects in both emotional and direct involvement. The aristocracy witnessed the use of Baroque architectural style and art used as a means of unusual visitors and expressing power, control, and triumph. In the painting, the primary attention is on Jesus, and he is easily spotted. Baroque makes the main character the most dominant in its art and architecture. Other symbolic paintings include God, who is shown in the lighter glow and the Pope, who is portrayed as small and insignificant (D’Ancona 95). One striking similarity between Washington Crossing Delaware and The Triumph of Immaculate is the centrality placed by the painters of the main character. In the former this is on General Washington while in the latter, on Jesus Christ. Another similarity between the two is grandeur and sensuality. The paintings also present strong emotional themes. The significant differences evident between the two paintings are a consequence of the reigning theme sin the two historical movements (Thinklink 19). The Triumph of Immaculate sought to impress and was thus placed at the entrance of courts, guest rooms and grand staircases (D’Ancona 57). On the other hand, Washington crossing Delaware, a neoclassic painting has many aspects of restriction because the movement relied on art that accentuated form and portion and use of precise lines. Since Washington Crossing Delaware also has Romantics art embedded on it, there is a heavy influence of revolt against the aristocracy of the 18th century with heroic portrays (i.e., General Washington). The Baroque painting also differed from the neoclassical in that it emphasized the ‘ideal’ or the natural order. Finally, the two changing themes in the paintings are important when clearly understood with knowledge of the reigning movements. In the Triumph of Immaculate, themes characteristic of conservatism and status quo are evident (against rising Protestant Reform) while in Washington crossing Delaware, rebellion and heroism feature are more apparent with the thematic composition of mutiny against aristocracy (Wierich 32).
CONCLUSION
The Triumph of the Immaculate by Mattei and Washington Crossing the Delaware by Leutze are significant pieces of art in religious, political, cultural and American history. Matteis for example, explains the struggles and religious war between Catholics and protestant that has resulted in the many churches today. Leutze piece on the other hand,displays the struggles that the American people and the devotion they had that is reflected through General Washington which consequently led to their victory in the American Revolution War. They are also significant in the development of art throughout the years. Mattei’s painting captures the Baroques dramatic purpose and is very detailed. It also eludes exaggeration and emotional. The paintings also show a number of similarities from the way the images are centrally placed in each picture, the emotions they elude to the audience and the sensuality. The two paintings are not only significant to the world of arts but also to the different aspects of society such as religion and politics.
Works Cited.
Barratt, Carrie. Washington Crossing the Delaware: Restoring an American masterpiece. New York: Metropolitan Museum of Art,2011.
De, Matteis. Paolo De Matteis: Artist File.1920. Frick Art Reference Library
D’Ancona, Mirella Levi. The Iconography of the Immaculate Conception, in the Middle Ages and Early Renaissance. Art Association of America in conjunction with the Art bulletin, 1957, Vol. 7.
De, Paolo. Triumph of Immaculate.2015.ThinkLink.
Groseclose, Barbara S. Washington Crossing the Delaware: The Political Context. American Art Journal (1975): 70-78.
Leutze,Emmanuel. Leutze Emmanuel:Artist File.1851.The Metropolitan Museum of Art. New York City.
Pestilli, Livio. Paolo de Matteis: Neapolitan Painting and Cultural History in Baroque Europe.2013.
Wierich, James. Grand themes: Emanuel Leutze, Washington crossing the Delaware, and American history painting. University Park, PA: Pennsylvania State University Press, 2012.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 17, 2023 | Essays |
Audience identification
Some many companies and organizations deal with the production and supplies of girl dolls and accessories. Being in the market for one year and keeping it up to the demands of the esteemed clients, Mattel’s new approach is far over the board. Grace Thomas has decided to come up with a Premium Doll with beautiful 18-inch, long dark brown hair, sparkling blue eyes, French outfits, accessories, and toys.
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Campaign focus
The Premium dolls company will sell on purpose, will listen to the needs of the targeted lot. American Girl (2015) emphasizes that for good rewards, the producer should clarify the mission, break the mission into specific goals. This is very important for the organization at large, create and maintain favorable attention, being on top of the game is very essential, ask, listen and act, this will help to improve the quality of the product in the market, work on basics and develop on the attitude.
Goals of the campaign
Mattel’s Girls Doll will identify the loyal clients, those who buy frequently. Grace Thomas will attach price tags with discounts on some Girl Dolls in the market during promotion times. Getting a cut off discount on a certain amount of purchase of Girl doll product will definitely increase sales. Organizing frequent offers and give away, will be done by the support staff who will have the opportunity to talk one on one to the customer and embrace openness (Business Wire, 2015).
Objectives of the campaign
- To give customers a good to spend more at each purchase of that unique premium dolls in the market.
- To give the esteemed customers incentives for making more frequent purchases of the product both at the local and international markets.
- To provide consistent value to the Premium Girl Dolls.
- To combine E-mail, Facebook, and other media networks.
The Integration
Mattel’s products will show off their products and engage in various posts including finesse, photos, facts, and technical know-how. Get more likes by inviting friends via pages, posting about the premier products, run a contest on an app, which is simple, result-oriented, and easy to measure the results. Executives will also publish on LinkedIn
The Plan
Grace Thomas American Girl Doll will coordinate efforts to communicate with one or more public organizations in three steps:
- Developing clear objectives for the program that defines the message it wants the target clients to get and also strategies like a statement of objectives, situation analysis, specification of the targeted publics, timetable, budget, and discussion of how the program will be evaluated.
- Execution of the campaign by deciding precisely how the message should be communicated to the targeted public and implementing the decisions by using various tools such as news conferences, special events, and written materials.
- Evaluating the impact of the premium dolls in the market. In-house assessment, awareness, and preference research studies, and the measurement of print and broadcast coverage on.
Mattel’s American Girl Doll will engage professionals and also use several tools to reach a wider targeted client and market in a short span. News, speeches, corporate identity materials, public service activities, written materials, mobile marketing, social events, social networks such as Facebook and Twitter (Mattel, 2014).
Reference
American Girl. (2015). Meet Grace Thomas™. (n.d.).
Business Wire. (2015). American Girl’s 2015 Girl of the Year™ “Bakes” a Difference and Helps Girls Find Their Own Recipe for Success. (n.d.).
Mattel. (2014). American Girl’s 2015 Girl of the Year™ “Bakes” a Difference and Helps Girls Find Their Own Recipe for Success.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 17, 2023 | Essays |
The sponsors of the affordable care act and how it effects the practice of community health nursing
The affordable care act was a crafted bill by the house of representative of United States in 2009 November. The bill got support from the administration of Obama. The 111 congress ensured that the enactment of the reforms in the health care system of United Sates (United States, 2012).
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The act will not take its full effect up to the year 2014, but its impact is big in the health care system and particularly in the field of nursing. According to (Schmidt, 2011), the law is already creating new opportunities in the area of nursing:
1. High demand of advanced practice nurses
The countrywide shortage of nurses inspired the program for advanced education for expansion of nursing, a component in the affordable care act to set aside $30 million for academic training program for certified nurse midwives and nurses practitioners (United States, 2010).
The funds were for payment for living and housing expenses so the students and their instructors. Nather (2010) asserted that potential income loss and shortage of instructors during training deterred many practitioners from pursuing advanced certificates, and the law is now funding it.
2. Many nurses will operate outside the hospital setting
The pilot project of the law to move the chronically ill out of the hospitals to communities will cut more costs. Moreover, many private insurers are doing thee same. Soon, the outpatient care will look more attractive to the providers hence the need for the ambulatory nurses.
3. Short supply of nurses
The mandate of the law to insurance companies will bring more than ever more patients to the health care system. Therefore, there will be short supply of the nurses. This will give the nurses more choices where d the type of work they do (State Bar of California, 2012).
4. Providers are admitting older patients
A key component of the law is the financial incentives for health care providers attending Medicare patients, increasing demand for generic nurses. Schmidt (2011) pointed out that with the aging population and more financial incentives for the nurses, hospitals need hospice and geriatric nurses.
5. New specialty
The program of pay for performance under the act aims to improve the care quality by giving compensation to the providers based n the outcomes of the patients, and not the amount of service. The program needs following of the complex clinical measures, hence creating more work as noted by United States et al (2012). Meanwhile, workload increase will lead to more opportunities for the nurses, and emergence of a new nursing specialty.
Reasons for the introduction of the change
1. Consumer rights and protection
The act created a new bill of rights to patients that protects citizens from abusive practices such as exploitation by insurance companies. Furthermore, it ended the discrimination from the insurance companies who discriminated conditions such as diabetes, asthma on children. Moreover, the law ended the care limit which some patients in the past with chronic illness like cancer ran out of insurance cover due to the dollar limit imposed by their insurance companies (United States, 2010).
2. Affordable coverage
The new law will help in lowering costs through new market place and tax credits where insurers will need to compete for you. The law will further bring down cost of healthcare by ensuring your money is spent wisely.
3. Better care access
By providing more choices for health insurance, it improves better care access. The insurers by law are required to cover many recommended preventive services like high blood pressure, diabetes and cancer. Young adults who cannot get coverage stay under the plans of their parents and the rates are also affordable (Nather, 2010).
4. Strengthening Medicare
The law will strengthen it by fighting fraud, adding more benefits and improving patients care. According to State Bar of California (2012), cost of drugs will be lowered and free preventive services will be offered. Furthermore, while lowering costs, they provide choices.
5. Impact of the new law on consumers
Since its introduction, the law has increased the premiums of the healthcare market hence increasing the cost of healthcare such as the Medicaid and Medicare. Moreover, it affects individuals on the costs of its implementation. Lastly, the law has impacts on the small business on its policy implications on the mandate of the employer, the meager tax credit and the 50- employee threshold (Schmidt, 2011).
5. Analysis of public statements
Governor Nathan Deal of Georgia in a live interview openly disowned the law and stated his intentions of not expanding Medicaid. The reason being his government cannot afford it. This shows how the implementation and the realization of the law fully might be difficult (United States et al, 2012).
References
United States., Washington (State)., & Washington State Library. (2012). Affordable Care Act: Medicaid expansion 2014 : implementation plan. Olympia, Wash.: Washington State Health Care Authority.
United States. (2010). The Affordable Care Act: Protecting consumers and putting patients back in charge of their care. Washington, DC: U.S. Dept. of Labor, Employee Benefits Security Administration.
State Bar of California. (2012). Navigating your path through the Affordable Care Act. San Francisco, Calif.: State Bar of California.
Nather, D. (2010). The new health care system: Everything you need to know. New York, NY: Thomas Dunne Books.
Schmidt, P. L. (2011). Medicare and the Patient Protection and Affordable Care Act. Hauppauge, N.Y: Nova Science Publisher’s.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 17, 2023 | Essays |
Executive Summary
This paper is titled the marketing analysis of CSR, a global company that manufactures designs, and distributed personal sound equipment. The company is credited with some of the newest revolutionary technology in the form of personal sound equipment.
This paper analyses some of the internal and external challenges that face the company which has led the market in the distribution of consumer sound applications and equipment. The paper summarizes some of the challenges such as market trends, changing technology, competition, and environmental that the organization is exposed to in the industry. Also, the paper discusses consumer characteristics including the behavior and psychology of the clients who come to the company.
The paper also discusses the details of applying the marketing mix which is the Four C’s, created by Shimizu. Furthermore, the paper analyses the market segmentation strategy, positioning and targeting for purposes of improving product sales.
The study concludes that the CSR company:
Is a next-generation company, with high chances of growing larger and becoming a benchmark in the industry
Leadership is vital for purpose of steering the company and its products towards maximum profitability.
Research is important in the market; to determine where there exists a gap to be filled by the company products.
The diversification of the CSR products, makes the company unique, thereby ensuring that clients are constantly treated to the newest and best technology available.
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1.0. Introduction
The CSR company is the focus of this paper, and specifically one of the newest and most profitable products of the company that is the IT7*2-Bluetooth stereo headphones.
The CSR Company is an internationally acclaimed developer and inventor of consumer electronics ranging from appliances used in the home to carry around appliances. The company is registered in Wales and England, where it is licensed to research into, develop and manage the distribution of personal electronic appliances. The company founded by a group of creative innovators has in a short while that it has existed to become a leader in the industry (Calkins 2008).
According to Calkins (2008), the CSR Company is renowned for unveiling products with unmatchable technology, new and savvy in the market. Its products employ dynamic technology continuously adapting with the market trends to ensure that the products are not only savvy but in fact, serve the consumer better than previous products. Each product introduced by the company is an improvement to previous versions, meeting and resolving the challenges faced by clients with previous products.
Recently the company has expanded its interests to voice applications, music, and gaming applications. This expansion has included partnering, purchasing, and acquiring companies involved in these developments (Calkins 2008).
2.0 Csr’s IT7*2-Bluetooth Stereo Headphones
The blue tooth application is often used to connect devices such as smartphones and tablets for purposes of exchanging and sharing files and documents.
The IT7*2-Bluetooth stereo headphones are enabled to work with both devices and can be used on low energy stereos. The headphones work in much the same way as any blue tooth device, while allowing the consumer to listen to the stereo, they also allow for continued sharing of information from the devices in close range. The low energy standard integrated into the device allows it to transform, recode, and transfer files without needing much energy. The low energy use is a signature of the CSR Company allowing a variety of consumers who previously were deterred by the size of the Bluetooth devices it makes use of a more convenient version (Ferrell 2012).
The IT7*2-Bluetooth stereo headphones are equipped with revolutionary home automation technology. This implies that they can automatically be used to select and record files, information such as programs, even when the homeowner is not near the area. Home automation can be automatically set on the device and changed or edited to the tastes of the client.
Ferrell (2012) pointed out that IT7*2-Bluetooth stereo headphones are unique because of their size. Compared to other blue tooth headphones, this device is smaller and therefore easier to manage. The device can be easily transported in pockets and carried around when one is engaged in various activities. Its small nature makes it unique, and once again a pioneer in the market for CSR.
The CSR Bluetooth devices are renowned for their simplicity. Where other products making use of the Bluetooth smart application are much more complex, the CSR device is simple, easy to use. As such the customers are more attracted to using this device, which they can install, manage, and run much easily (Ferrell 2012).
2.1. Aims and objectives
- Provide background information on the CSR company
- Educate on the IT7*2-Bluetooth stereo headphones produced and distributed by CSR
- Understand and explore the marketing strategies employed by the company
- Explore the nature of consumer behavior and trends in the market
- Understand the social responsibility ventures undertaken by the company
2.2. The scope
This paper focuses on the CSR company and its product the IT7*2-Bluetooth stereo headphones. This is the limit of the study. The paper does not explore in an in-depth manner any other products by the company or other companies related to CSR.
3.0. Opportunities For The Csr Company
3.1. Social responsibility
Social responsibility has been identified as one of the growth strategies for improving a company image. Consumers are willing to be associated with companies that are constantly involved in giving back to their community (Luther 2011). Companies that make huge profits and are not involved in improving the community surrounding them find that they lose consumers and even employees. The CSR Company has invested heavily in ensuring that communities, where the company is located, has improved greatly. From the improvement of the local heritage such as the management of zoos to building schools, the CSR Company is giving back to the communities around them.
Luther (2011) asserted that the social responsibility efforts of the company have diversified and grown in the recent past greatly, very much that the organization has established a department and budget to deal only with creating opportunities for social responsibility. The projects have been quite successful so that the company’s image is unequaled in the industry.
3.2. Quality management
The CSR Company has set up a quality management system that has been licensed with the ISO 9001. The quality management system is directed at ensuring that a mutually beneficial and satisfactory relationship exists between the customers and the company. The customer receives quality services from the company products which have been actively tested, and for which they are willing to pay. This in turn translates to high income and profits for the company (Luther 2011).
According to Westwood (2002), the quality management department is filled with experts who not only comprehend and understand the functional abilities of the IT7*2-Bluetooth stereo headphones but are also in constant consultation with experts who understand the consumer and customer needs. Also, the department ensures that the company enjoys a mutually beneficial relationship with suppliers, receiving the best raw materials, at good prices, and in time. Production is therefore not deterred by a lack of supplies.
3.3. Investing partners
Westwood (2002) indicated that the CSR Company is involved in partnering with high quality and successful companies with products that are easy to market. Revolutionary companies with high-quality products are often sought for purposes of partnering and purchase of such products. Many of the products that have been invested by the CSR company have been supported by software and development products from purchased and partner companies.
The company leadership can identify the best companies to partner with, those companies with products that could easily jell with the products being offered by the company. With the company undertaking new ventures, there has been increased mergers and partnering with small, innovative, and pioneer companies. Such mergers have allowed the CSR Company to venture even further into new markets and continue to be a leader within the industry (Calkins 2008).
4.0. Consumer Behavior
Understanding consumer behavior is important for companies, in turn, to find out the best method to market their products, manage the products already in the marketplace, and build up the right products for the clientele. Consumer behavior refers to buyers’ reaction to the firm’s strategy and products (Calkins 2008).
Understanding consumer behavior involves a three-part process. The first stage of the process involves understanding how consumers come across their information. There are various channels for accessing information and if the CSR company is to market the IT7*2-Bluetooth stereo headphones, the marketing information must be placed in places where consumers are likely to see it. For example, for some people, newspapers are a good source of information but with the advent of the internet, they are fast being phased in favor of online news (Calkins 2008). Therefore, the newspaper may not reach the required target market for the company.
The second stage involves understanding how consumers evaluate the product they are purchasing. This means understanding what consumers are looking for in the product that they would like to purchase, (Westwood 2002). Different consumers are concerned with different issues when purchasing the product. While some could be concerned with price, others could be more concerned with the features of the device. Understanding what consumers consider when purchasing a product means that the company can focus itself on ensuring that the product meets these requirements.
Ferrell (2012) indicates that the third stage of the process involves influencing the purchasing decision of the consumer. While the previous two stages are concerned with creating a background for the decision of purchase, this stage involves influencing the actual purchase. Sometimes the intention or desire to purchase the product, does not exactly mean or translate to the actual purchase. Once the consumer has evaluated all the alternatives, they pick the product that actually closely meets third needs.
5.0. Marketing Strategy
The marketing strategy forms the foundation for the marketing plan. The company requires choosing the right strategy, in turn, to make sure that the establishment is laid for the right marketing plan. Marketing strategies are not static, but they are in fact much more dynamic. They are required to change constantly, adapting to market trends (Ferrell 2012).
The CSR Company operates in a market that is constantly bombarded with new technology. The changes in technology are happening at an astonishing speed, and therefore the company needs to adapt constantly. Consumers’ tastes and preferences are constantly changing and evolving themselves.
According to Ferrell (2012), the marketing strategy takes into consideration the internal and external market environment under which the company operates. The internal factors affecting the sale of the IT7*2-Bluetooth stereo headphones include the marketing mix employed by the company. On the other hand, the exterior or external factors include consumer behavior, competition in the markets, and the general economic environment that could easily influence the success of the product.
Since the IT7*2-Bluetooth stereo headphones are newly being introduced into the market, the company has two strategies to choose from and these are penetration and niche. With penetration, the company works to insert the product, setting it apart in the market from other products. Penetration is often much more aggressive, with the company employing advanced techniques that aggressively diminish the products that are of the competitor and highlight the advantages of the new product. Also, aggressive measures could include severe price cuts to ensure mass sales. On the other hand, niche marketing involves marketing to specific clients. Ferrell (2012) the marketing is directed to clients who have much higher chances of purchasing the product. Niche marketing involves researching to understand the nature of clients who would be more open to purchasing the product and therefore targeting these clients only. The company aggressively markets to this group of clients, with little attention being given to others.
5.1. Market Target
Luther (2011) observed that the market target will be identified through much consumer research. Targeting is important to the company so that the right marketing message can be created for the right people. Targeting allows the company to market to those customers who have a higher likelihood of going to purchase the products. Targets are chosen by identifying the following distinguishing characteristics:
Demographic characteristics, which are the common features found in a population such as a gender and age. Each of these groups responds to different products and messages. It is important to identify who among them have a higher likelihood of buying the product and target that group (Luther 2011).
Socio-economic status: whereas for some products, the socio-economic status does not factor in, for luxury products, the socio-economic status is important. The company must ensure that the consumers being marketed to have the ability and resources to invest in their product. Otherwise, the marketing tools and channels employed all do waste.
Lifestyle: finally and most important is the consumer lifestyle that is the tastes and preferences of the consumer. These tastes and preferences, beliefs, and attitudes define the consumer’s desire to engage with a particular company and purchase a particular product.
6.0. Marketing Mix
The marketing mix that the CSR company employs for the IT7*2-Bluetooth stereo headphones product is virtually known as the four C’s by Shimizu. Although not as popular as the Four P’s mix, this marketing mix has proved to be as unique as the product being offered by the CSR Company.
Fours C’s begins with designing the right commodity forsake. This means that the marketing mix begins with the product development, where the company ensures that it has the right product for the market, (Calkins 2008). Designing products that offer no unique value to the consumer ends up frustrating the company in terms of low sales and therefore diminishing profits. The IT7*2-Bluetooth stereo headphones have several advantages offered to the consumer, top among them being the size and simplicity of the device.
The second c stands for the cost that is, pricing of the product. Even with the right product and its unique features, if the price of the product is wrong the sales will definitely be affected. The IT7*2-Bluetooth stereo headphones are not a necessity but a luxury product in today’s world. With the global economic trend heading downwards, many consumers are watching how they spend their money. The company, therefore, has a responsibility to ensure that the consumers understand and feel that the process set by the company is right, (Luther 2011).
Thirdly, the four C’s marketing mix also considers the communication that is passing the right information in just the right way to the targeted customer. The IT7*2-Bluetooth stereo headphones client needs not just to see the information, but understand and internalize the information being sent by the company. Communication involves creating the right message, using the right words so that the right information reaches the client. A communication breakdown could cost the company a large number of clients. When clients misunderstand what the IT7*2-Bluetooth stereo headphones do for them, they end up frustrated and reduce their purchases not just of the product, but also other products in the company (Westwood 2002).
Finally, the last C in the mix stands for choosing and electing the right channel to ensure that the flow of goods is constant and timely. Competitors for the IT7*2-Bluetooth stereo headphones are many, and should consumers find a way to access the company’s products faster and easier they are likely to stop purchasing the IT7*2-Bluetooth stereo headphones. All channels of distribution should be properly explored and utilized to ensure that the IT7*2-Bluetooth stereo headphones are enough for consumers who are seeking them and that the process of acquiring them is easy (Westwood 2002).
7.0. Conclusions And Recommendations
CSR is a revolutionary company that is progressing heavily instead of personal technology, with a wide range of products. The organization employs a wide range of individuals who are talented who constantly develop new products that are advanced in technology terms. The company is constantly changing and improving on previous products, ensuring that challenges faced with the previous products are resolved to the satisfaction of the clients.
Calkins (2008) indicated that the company enjoys a wide customer base. The variety of customers targeted by the company range in terms of demography, behavior, and trends. The company with each product seeks to meet the needs of all these clients. The IT7*2-Bluetooth stereo headphones, for example, are suitable for each gender, coming colors and designs that are pleasing to both males and females. Also, they are suitable for people of all ages, whether young or old.
The CSR Company proposes to employ a marketing mix that begins at product development, designing the product to satisfy the needs of the clientele, and thereby using this as the foundation for the marketing message. The marketing mix is also concerned with the right price, the right message, and the right channel of distribution (Ferrell 2012).
7.1 Recommendations
The CSR Company requires investing slightly more in understanding the client’s behavior than expanding blindly. The technological industry and especially that concerned with personal and home use appliances are constantly affected by changing trends and preferences which the company should be able to predict to take advantage of the same.
The marketing mix requires that the company understands the proper channels through which they can maximize the sale of the IT7*2-Bluetooth stereo headphones. The use of the wrong channel could lead to a shortage of the product and in turn, affect the sales.
Finally, the company leadership needs to invest properly in making sure that customers are provided with quality support even after they have purchased the IT7*2-Bluetooth stereo headphones. This creates a ready market for improved versions of the same product.
References
Calkins, T. 2008. Breakthrough Marketing Plans. Palgrave Macmillan
Ferrell, O. 2012. Marketing Strategy, Text, and Cases: 6th Ed. Cengage Learning
Luther, W. 2011. The Marketing Plan: How to Prepare and Implement It. Green Press Publishers
Westwood, J. 2002. The Marketing Plan: A Step By Step Guide. Kogan Page
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
