by Herman Bailey | Apr 17, 2023 | Essays |
Audience identification
Some many companies and organizations deal with the production and supplies of girl dolls and accessories. Being in the market for one year and keeping it up to the demands of the esteemed clients, Mattel’s new approach is far over the board. Grace Thomas has decided to come up with a Premium Doll with beautiful 18-inch, long dark brown hair, sparkling blue eyes, French outfits, accessories, and toys.
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Campaign focus
The Premium dolls company will sell on purpose, will listen to the needs of the targeted lot. American Girl (2015) emphasizes that for good rewards, the producer should clarify the mission, break the mission into specific goals. This is very important for the organization at large, create and maintain favorable attention, being on top of the game is very essential, ask, listen and act, this will help to improve the quality of the product in the market, work on basics and develop on the attitude.
Goals of the campaign
Mattel’s Girls Doll will identify the loyal clients, those who buy frequently. Grace Thomas will attach price tags with discounts on some Girl Dolls in the market during promotion times. Getting a cut off discount on a certain amount of purchase of Girl doll product will definitely increase sales. Organizing frequent offers and give away, will be done by the support staff who will have the opportunity to talk one on one to the customer and embrace openness (Business Wire, 2015).
Objectives of the campaign
- To give customers a good to spend more at each purchase of that unique premium dolls in the market.
- To give the esteemed customers incentives for making more frequent purchases of the product both at the local and international markets.
- To provide consistent value to the Premium Girl Dolls.
- To combine E-mail, Facebook, and other media networks.
The Integration
Mattel’s products will show off their products and engage in various posts including finesse, photos, facts, and technical know-how. Get more likes by inviting friends via pages, posting about the premier products, run a contest on an app, which is simple, result-oriented, and easy to measure the results. Executives will also publish on LinkedIn
The Plan
Grace Thomas American Girl Doll will coordinate efforts to communicate with one or more public organizations in three steps:
- Developing clear objectives for the program that defines the message it wants the target clients to get and also strategies like a statement of objectives, situation analysis, specification of the targeted publics, timetable, budget, and discussion of how the program will be evaluated.
- Execution of the campaign by deciding precisely how the message should be communicated to the targeted public and implementing the decisions by using various tools such as news conferences, special events, and written materials.
- Evaluating the impact of the premium dolls in the market. In-house assessment, awareness, and preference research studies, and the measurement of print and broadcast coverage on.
Mattel’s American Girl Doll will engage professionals and also use several tools to reach a wider targeted client and market in a short span. News, speeches, corporate identity materials, public service activities, written materials, mobile marketing, social events, social networks such as Facebook and Twitter (Mattel, 2014).
Reference
American Girl. (2015). Meet Grace Thomas™. (n.d.).
Business Wire. (2015). American Girl’s 2015 Girl of the Year™ “Bakes” a Difference and Helps Girls Find Their Own Recipe for Success. (n.d.).
Mattel. (2014). American Girl’s 2015 Girl of the Year™ “Bakes” a Difference and Helps Girls Find Their Own Recipe for Success.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 17, 2023 | Essays |
The sponsors of the affordable care act and how it effects the practice of community health nursing
The affordable care act was a crafted bill by the house of representative of United States in 2009 November. The bill got support from the administration of Obama. The 111 congress ensured that the enactment of the reforms in the health care system of United Sates (United States, 2012).
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The act will not take its full effect up to the year 2014, but its impact is big in the health care system and particularly in the field of nursing. According to (Schmidt, 2011), the law is already creating new opportunities in the area of nursing:
1. High demand of advanced practice nurses
The countrywide shortage of nurses inspired the program for advanced education for expansion of nursing, a component in the affordable care act to set aside $30 million for academic training program for certified nurse midwives and nurses practitioners (United States, 2010).
The funds were for payment for living and housing expenses so the students and their instructors. Nather (2010) asserted that potential income loss and shortage of instructors during training deterred many practitioners from pursuing advanced certificates, and the law is now funding it.
2. Many nurses will operate outside the hospital setting
The pilot project of the law to move the chronically ill out of the hospitals to communities will cut more costs. Moreover, many private insurers are doing thee same. Soon, the outpatient care will look more attractive to the providers hence the need for the ambulatory nurses.
3. Short supply of nurses
The mandate of the law to insurance companies will bring more than ever more patients to the health care system. Therefore, there will be short supply of the nurses. This will give the nurses more choices where d the type of work they do (State Bar of California, 2012).
4. Providers are admitting older patients
A key component of the law is the financial incentives for health care providers attending Medicare patients, increasing demand for generic nurses. Schmidt (2011) pointed out that with the aging population and more financial incentives for the nurses, hospitals need hospice and geriatric nurses.
5. New specialty
The program of pay for performance under the act aims to improve the care quality by giving compensation to the providers based n the outcomes of the patients, and not the amount of service. The program needs following of the complex clinical measures, hence creating more work as noted by United States et al (2012). Meanwhile, workload increase will lead to more opportunities for the nurses, and emergence of a new nursing specialty.
Reasons for the introduction of the change
1. Consumer rights and protection
The act created a new bill of rights to patients that protects citizens from abusive practices such as exploitation by insurance companies. Furthermore, it ended the discrimination from the insurance companies who discriminated conditions such as diabetes, asthma on children. Moreover, the law ended the care limit which some patients in the past with chronic illness like cancer ran out of insurance cover due to the dollar limit imposed by their insurance companies (United States, 2010).
2. Affordable coverage
The new law will help in lowering costs through new market place and tax credits where insurers will need to compete for you. The law will further bring down cost of healthcare by ensuring your money is spent wisely.
3. Better care access
By providing more choices for health insurance, it improves better care access. The insurers by law are required to cover many recommended preventive services like high blood pressure, diabetes and cancer. Young adults who cannot get coverage stay under the plans of their parents and the rates are also affordable (Nather, 2010).
4. Strengthening Medicare
The law will strengthen it by fighting fraud, adding more benefits and improving patients care. According to State Bar of California (2012), cost of drugs will be lowered and free preventive services will be offered. Furthermore, while lowering costs, they provide choices.
5. Impact of the new law on consumers
Since its introduction, the law has increased the premiums of the healthcare market hence increasing the cost of healthcare such as the Medicaid and Medicare. Moreover, it affects individuals on the costs of its implementation. Lastly, the law has impacts on the small business on its policy implications on the mandate of the employer, the meager tax credit and the 50- employee threshold (Schmidt, 2011).
5. Analysis of public statements
Governor Nathan Deal of Georgia in a live interview openly disowned the law and stated his intentions of not expanding Medicaid. The reason being his government cannot afford it. This shows how the implementation and the realization of the law fully might be difficult (United States et al, 2012).
References
United States., Washington (State)., & Washington State Library. (2012). Affordable Care Act: Medicaid expansion 2014 : implementation plan. Olympia, Wash.: Washington State Health Care Authority.
United States. (2010). The Affordable Care Act: Protecting consumers and putting patients back in charge of their care. Washington, DC: U.S. Dept. of Labor, Employee Benefits Security Administration.
State Bar of California. (2012). Navigating your path through the Affordable Care Act. San Francisco, Calif.: State Bar of California.
Nather, D. (2010). The new health care system: Everything you need to know. New York, NY: Thomas Dunne Books.
Schmidt, P. L. (2011). Medicare and the Patient Protection and Affordable Care Act. Hauppauge, N.Y: Nova Science Publisher’s.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 17, 2023 | Essays |
Executive Summary
This paper is titled the marketing analysis of CSR, a global company that manufactures designs, and distributed personal sound equipment. The company is credited with some of the newest revolutionary technology in the form of personal sound equipment.
This paper analyses some of the internal and external challenges that face the company which has led the market in the distribution of consumer sound applications and equipment. The paper summarizes some of the challenges such as market trends, changing technology, competition, and environmental that the organization is exposed to in the industry. Also, the paper discusses consumer characteristics including the behavior and psychology of the clients who come to the company.
The paper also discusses the details of applying the marketing mix which is the Four C’s, created by Shimizu. Furthermore, the paper analyses the market segmentation strategy, positioning and targeting for purposes of improving product sales.
The study concludes that the CSR company:
Is a next-generation company, with high chances of growing larger and becoming a benchmark in the industry
Leadership is vital for purpose of steering the company and its products towards maximum profitability.
Research is important in the market; to determine where there exists a gap to be filled by the company products.
The diversification of the CSR products, makes the company unique, thereby ensuring that clients are constantly treated to the newest and best technology available.
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1.0. Introduction
The CSR company is the focus of this paper, and specifically one of the newest and most profitable products of the company that is the IT7*2-Bluetooth stereo headphones.
The CSR Company is an internationally acclaimed developer and inventor of consumer electronics ranging from appliances used in the home to carry around appliances. The company is registered in Wales and England, where it is licensed to research into, develop and manage the distribution of personal electronic appliances. The company founded by a group of creative innovators has in a short while that it has existed to become a leader in the industry (Calkins 2008).
According to Calkins (2008), the CSR Company is renowned for unveiling products with unmatchable technology, new and savvy in the market. Its products employ dynamic technology continuously adapting with the market trends to ensure that the products are not only savvy but in fact, serve the consumer better than previous products. Each product introduced by the company is an improvement to previous versions, meeting and resolving the challenges faced by clients with previous products.
Recently the company has expanded its interests to voice applications, music, and gaming applications. This expansion has included partnering, purchasing, and acquiring companies involved in these developments (Calkins 2008).
2.0 Csr’s IT7*2-Bluetooth Stereo Headphones
The blue tooth application is often used to connect devices such as smartphones and tablets for purposes of exchanging and sharing files and documents.
The IT7*2-Bluetooth stereo headphones are enabled to work with both devices and can be used on low energy stereos. The headphones work in much the same way as any blue tooth device, while allowing the consumer to listen to the stereo, they also allow for continued sharing of information from the devices in close range. The low energy standard integrated into the device allows it to transform, recode, and transfer files without needing much energy. The low energy use is a signature of the CSR Company allowing a variety of consumers who previously were deterred by the size of the Bluetooth devices it makes use of a more convenient version (Ferrell 2012).
The IT7*2-Bluetooth stereo headphones are equipped with revolutionary home automation technology. This implies that they can automatically be used to select and record files, information such as programs, even when the homeowner is not near the area. Home automation can be automatically set on the device and changed or edited to the tastes of the client.
Ferrell (2012) pointed out that IT7*2-Bluetooth stereo headphones are unique because of their size. Compared to other blue tooth headphones, this device is smaller and therefore easier to manage. The device can be easily transported in pockets and carried around when one is engaged in various activities. Its small nature makes it unique, and once again a pioneer in the market for CSR.
The CSR Bluetooth devices are renowned for their simplicity. Where other products making use of the Bluetooth smart application are much more complex, the CSR device is simple, easy to use. As such the customers are more attracted to using this device, which they can install, manage, and run much easily (Ferrell 2012).
2.1. Aims and objectives
- Provide background information on the CSR company
- Educate on the IT7*2-Bluetooth stereo headphones produced and distributed by CSR
- Understand and explore the marketing strategies employed by the company
- Explore the nature of consumer behavior and trends in the market
- Understand the social responsibility ventures undertaken by the company
2.2. The scope
This paper focuses on the CSR company and its product the IT7*2-Bluetooth stereo headphones. This is the limit of the study. The paper does not explore in an in-depth manner any other products by the company or other companies related to CSR.
3.0. Opportunities For The Csr Company
3.1. Social responsibility
Social responsibility has been identified as one of the growth strategies for improving a company image. Consumers are willing to be associated with companies that are constantly involved in giving back to their community (Luther 2011). Companies that make huge profits and are not involved in improving the community surrounding them find that they lose consumers and even employees. The CSR Company has invested heavily in ensuring that communities, where the company is located, has improved greatly. From the improvement of the local heritage such as the management of zoos to building schools, the CSR Company is giving back to the communities around them.
Luther (2011) asserted that the social responsibility efforts of the company have diversified and grown in the recent past greatly, very much that the organization has established a department and budget to deal only with creating opportunities for social responsibility. The projects have been quite successful so that the company’s image is unequaled in the industry.
3.2. Quality management
The CSR Company has set up a quality management system that has been licensed with the ISO 9001. The quality management system is directed at ensuring that a mutually beneficial and satisfactory relationship exists between the customers and the company. The customer receives quality services from the company products which have been actively tested, and for which they are willing to pay. This in turn translates to high income and profits for the company (Luther 2011).
According to Westwood (2002), the quality management department is filled with experts who not only comprehend and understand the functional abilities of the IT7*2-Bluetooth stereo headphones but are also in constant consultation with experts who understand the consumer and customer needs. Also, the department ensures that the company enjoys a mutually beneficial relationship with suppliers, receiving the best raw materials, at good prices, and in time. Production is therefore not deterred by a lack of supplies.
3.3. Investing partners
Westwood (2002) indicated that the CSR Company is involved in partnering with high quality and successful companies with products that are easy to market. Revolutionary companies with high-quality products are often sought for purposes of partnering and purchase of such products. Many of the products that have been invested by the CSR company have been supported by software and development products from purchased and partner companies.
The company leadership can identify the best companies to partner with, those companies with products that could easily jell with the products being offered by the company. With the company undertaking new ventures, there has been increased mergers and partnering with small, innovative, and pioneer companies. Such mergers have allowed the CSR Company to venture even further into new markets and continue to be a leader within the industry (Calkins 2008).
4.0. Consumer Behavior
Understanding consumer behavior is important for companies, in turn, to find out the best method to market their products, manage the products already in the marketplace, and build up the right products for the clientele. Consumer behavior refers to buyers’ reaction to the firm’s strategy and products (Calkins 2008).
Understanding consumer behavior involves a three-part process. The first stage of the process involves understanding how consumers come across their information. There are various channels for accessing information and if the CSR company is to market the IT7*2-Bluetooth stereo headphones, the marketing information must be placed in places where consumers are likely to see it. For example, for some people, newspapers are a good source of information but with the advent of the internet, they are fast being phased in favor of online news (Calkins 2008). Therefore, the newspaper may not reach the required target market for the company.
The second stage involves understanding how consumers evaluate the product they are purchasing. This means understanding what consumers are looking for in the product that they would like to purchase, (Westwood 2002). Different consumers are concerned with different issues when purchasing the product. While some could be concerned with price, others could be more concerned with the features of the device. Understanding what consumers consider when purchasing a product means that the company can focus itself on ensuring that the product meets these requirements.
Ferrell (2012) indicates that the third stage of the process involves influencing the purchasing decision of the consumer. While the previous two stages are concerned with creating a background for the decision of purchase, this stage involves influencing the actual purchase. Sometimes the intention or desire to purchase the product, does not exactly mean or translate to the actual purchase. Once the consumer has evaluated all the alternatives, they pick the product that actually closely meets third needs.
5.0. Marketing Strategy
The marketing strategy forms the foundation for the marketing plan. The company requires choosing the right strategy, in turn, to make sure that the establishment is laid for the right marketing plan. Marketing strategies are not static, but they are in fact much more dynamic. They are required to change constantly, adapting to market trends (Ferrell 2012).
The CSR Company operates in a market that is constantly bombarded with new technology. The changes in technology are happening at an astonishing speed, and therefore the company needs to adapt constantly. Consumers’ tastes and preferences are constantly changing and evolving themselves.
According to Ferrell (2012), the marketing strategy takes into consideration the internal and external market environment under which the company operates. The internal factors affecting the sale of the IT7*2-Bluetooth stereo headphones include the marketing mix employed by the company. On the other hand, the exterior or external factors include consumer behavior, competition in the markets, and the general economic environment that could easily influence the success of the product.
Since the IT7*2-Bluetooth stereo headphones are newly being introduced into the market, the company has two strategies to choose from and these are penetration and niche. With penetration, the company works to insert the product, setting it apart in the market from other products. Penetration is often much more aggressive, with the company employing advanced techniques that aggressively diminish the products that are of the competitor and highlight the advantages of the new product. Also, aggressive measures could include severe price cuts to ensure mass sales. On the other hand, niche marketing involves marketing to specific clients. Ferrell (2012) the marketing is directed to clients who have much higher chances of purchasing the product. Niche marketing involves researching to understand the nature of clients who would be more open to purchasing the product and therefore targeting these clients only. The company aggressively markets to this group of clients, with little attention being given to others.
5.1. Market Target
Luther (2011) observed that the market target will be identified through much consumer research. Targeting is important to the company so that the right marketing message can be created for the right people. Targeting allows the company to market to those customers who have a higher likelihood of going to purchase the products. Targets are chosen by identifying the following distinguishing characteristics:
Demographic characteristics, which are the common features found in a population such as a gender and age. Each of these groups responds to different products and messages. It is important to identify who among them have a higher likelihood of buying the product and target that group (Luther 2011).
Socio-economic status: whereas for some products, the socio-economic status does not factor in, for luxury products, the socio-economic status is important. The company must ensure that the consumers being marketed to have the ability and resources to invest in their product. Otherwise, the marketing tools and channels employed all do waste.
Lifestyle: finally and most important is the consumer lifestyle that is the tastes and preferences of the consumer. These tastes and preferences, beliefs, and attitudes define the consumer’s desire to engage with a particular company and purchase a particular product.
6.0. Marketing Mix
The marketing mix that the CSR company employs for the IT7*2-Bluetooth stereo headphones product is virtually known as the four C’s by Shimizu. Although not as popular as the Four P’s mix, this marketing mix has proved to be as unique as the product being offered by the CSR Company.
Fours C’s begins with designing the right commodity forsake. This means that the marketing mix begins with the product development, where the company ensures that it has the right product for the market, (Calkins 2008). Designing products that offer no unique value to the consumer ends up frustrating the company in terms of low sales and therefore diminishing profits. The IT7*2-Bluetooth stereo headphones have several advantages offered to the consumer, top among them being the size and simplicity of the device.
The second c stands for the cost that is, pricing of the product. Even with the right product and its unique features, if the price of the product is wrong the sales will definitely be affected. The IT7*2-Bluetooth stereo headphones are not a necessity but a luxury product in today’s world. With the global economic trend heading downwards, many consumers are watching how they spend their money. The company, therefore, has a responsibility to ensure that the consumers understand and feel that the process set by the company is right, (Luther 2011).
Thirdly, the four C’s marketing mix also considers the communication that is passing the right information in just the right way to the targeted customer. The IT7*2-Bluetooth stereo headphones client needs not just to see the information, but understand and internalize the information being sent by the company. Communication involves creating the right message, using the right words so that the right information reaches the client. A communication breakdown could cost the company a large number of clients. When clients misunderstand what the IT7*2-Bluetooth stereo headphones do for them, they end up frustrated and reduce their purchases not just of the product, but also other products in the company (Westwood 2002).
Finally, the last C in the mix stands for choosing and electing the right channel to ensure that the flow of goods is constant and timely. Competitors for the IT7*2-Bluetooth stereo headphones are many, and should consumers find a way to access the company’s products faster and easier they are likely to stop purchasing the IT7*2-Bluetooth stereo headphones. All channels of distribution should be properly explored and utilized to ensure that the IT7*2-Bluetooth stereo headphones are enough for consumers who are seeking them and that the process of acquiring them is easy (Westwood 2002).
7.0. Conclusions And Recommendations
CSR is a revolutionary company that is progressing heavily instead of personal technology, with a wide range of products. The organization employs a wide range of individuals who are talented who constantly develop new products that are advanced in technology terms. The company is constantly changing and improving on previous products, ensuring that challenges faced with the previous products are resolved to the satisfaction of the clients.
Calkins (2008) indicated that the company enjoys a wide customer base. The variety of customers targeted by the company range in terms of demography, behavior, and trends. The company with each product seeks to meet the needs of all these clients. The IT7*2-Bluetooth stereo headphones, for example, are suitable for each gender, coming colors and designs that are pleasing to both males and females. Also, they are suitable for people of all ages, whether young or old.
The CSR Company proposes to employ a marketing mix that begins at product development, designing the product to satisfy the needs of the clientele, and thereby using this as the foundation for the marketing message. The marketing mix is also concerned with the right price, the right message, and the right channel of distribution (Ferrell 2012).
7.1 Recommendations
The CSR Company requires investing slightly more in understanding the client’s behavior than expanding blindly. The technological industry and especially that concerned with personal and home use appliances are constantly affected by changing trends and preferences which the company should be able to predict to take advantage of the same.
The marketing mix requires that the company understands the proper channels through which they can maximize the sale of the IT7*2-Bluetooth stereo headphones. The use of the wrong channel could lead to a shortage of the product and in turn, affect the sales.
Finally, the company leadership needs to invest properly in making sure that customers are provided with quality support even after they have purchased the IT7*2-Bluetooth stereo headphones. This creates a ready market for improved versions of the same product.
References
Calkins, T. 2008. Breakthrough Marketing Plans. Palgrave Macmillan
Ferrell, O. 2012. Marketing Strategy, Text, and Cases: 6th Ed. Cengage Learning
Luther, W. 2011. The Marketing Plan: How to Prepare and Implement It. Green Press Publishers
Westwood, J. 2002. The Marketing Plan: A Step By Step Guide. Kogan Page
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 16, 2023 | Essays |
Introduction
Coca cola is a household name worldwide. Together, the companies have taken over and control at least 75% of the global soft drink market. Their success can be partly attributed to the overall operational plans employed by the company to produce and market their products. The company has decided to build a global brand by manufacturing a unique soft drink that gives cola its flavoring and the concentrate in a syrup form to bottlers throughout the world. This unique aspect in the process of production has ensured that competitors and rivals have been unable to replicate the recipe. Coca cola makes it profits charge the bottlers a premium price for the syrup; they then invest part of the proceeds in advertising and marketing which has enabled the company to maintain brand awareness.
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The bottlers are actually responsible for producing and distributing the actual cola. They add carbonated water to the syrup, package the resulting drink and distribute it to the vending machines, restaurants, supermarkets and other retail outlets. The bottlers leave all the advertising to the coca cola company thus ensuring that the brand maintains uniformity and uniquely appeals to the consumer market. In addition, the bottlers must sign an exclusive agreement that prohibits them from distributing competing cola brands. The operational plans set forth by the company to ensure that the process itself works, include selecting appropriate goals and courses of action, which is one of the main functions of management. The decisions about what goals to pursue, what actions to take and how to use resources to achieve the set goals is determined by the executive of the coca cola company then forward to the bottlers.
Processes and Functions of the Organization
Production: unlike majority of the soft drink producers the coca cola company has maintained a hold on the syrup production. To cut costs, competitors have often opted to share the recipe for their drinks with the bottler. This process often reduces the cost of production and distribution of the same syrup. (Kahraman 2005) cites that this process often produces a problem that could cripple the company’s attempts to grow internationally. Sharing the recipe and allowing subsidiaries to engage in the entire process of production reduces costs but also encourages inconsistency as the bottlers can make changes. Despite the stiffer competition in the soft drink industry, the efficiency of the production process has allowed coca cola to not only survive rapid growth but also maintain a strong number one position. The process has ensured high quality products with lower costs of production.
Advertising: advertisement and marketing is centered on the executive company again. For the bottlers this is an easy and profitable process. For the company, this ensures branding where customers all over the world can easily identify with the brand. This is one aspect of the company that rivals have found hard to duplicate. (Rosenberg 2005) this strategy and process of advertisement and marketing for the company to strengthen the competitive position while still ensuring that the subsidiaries preserve their independence. By aligning and coordinating company activities in different activities in different countries, the company can build sustainable competitive advantage in several different ways. The knowledge gained in marketing a product in the European market for example can be used to introduce the market and introduce the same product in African and American markets.
Distribution: a coke distributor and bottler cannot bottle any other cola drink. The agreement with the company prohibits such action. If a bottler would like to diversify into the other cola drinks they must give up the advantage of being part of the coca cola brand. This process has two major advantages for the company. First, it forces the bottlers to enter into exclusive agreements which create a barrier to entry into the industry. Every potential competitor and rival that may want to produce and distribute a new cola product must create their own production network. This is the most difficult part in bringing their soft drink into the market. The highest cost and investment is in ensuring that the drink leaves the market and reaches the consumer easily and within good time. The process protects coca cola’s valuable asset, its distribution network. Second, the amount spent in advertising in the past decade (in 2011 the company spent more than $500 million) has helped company ensure that consumers are most likely to buy a coke rather than a less known cola.
Output processes at the beginning of the input process, the company managers establish the standards which should be adhered to. These targets they will use to evaluate future performance of the entire organization and sometimes part of the organization. The standards set by the coke managers often measure efficiency and quality of the final product. (Cantwell 2014) states that the output process cannot focus on one aspect only. The managers need to be aware of the efficiency of the process and stages that may require improvement and focus, while at the same time improving and maintaining the high quality of the products.
Once managers have established the standards, they move on to measuring the actual output. This is done in two stages that is, the actual outputs that result from the processes of the company. Secondly, the managers measure the process itself again to prove consistency and efficiency. Once the results have been established, they are compared with the standards that they had set previously. Outputs are often very easy to measure because they are tangible. The flow from the raw materials to the final product can easily be measured and compared to the expected output. If the output is much lower than what was set by the executives, it is possible to take corrective action. On the other hand if the outputs and efficiency are too high, it follows that the standards set for the process were much too low. Again the corrective action can be taken, where managers can consequently increase the expected standard to improve performance of the company. According to (Sen 2008) the main reason for poor performance in the company might be hard to quantify. Changes in the environment such as emergence of a new competitor for example in the case of the coke, Cotts in the early 1990’s might be the source of the problem.
Steps In Evaluating The Output Process Plans For Marketing And Development
The plan is a simple pre-emptive attack on the industry rivals. For the past decade, there has been an increase in soft drink producers who are successfully taking over portions of the coke market. The pre-emptive strategy involves moving first to secure an advantageous position. Rivals will then be foreclosed and discouraged from duplicating. There are several steps that will go into the plan and these are:
Step 1: expand production capacity ahead of the market demand. Majority of the coke rivals often expand production capacity when the demand increases. The expansion in anticipation of growing economies especially in Asian and African markets will discourage rivals from following suit. Rivals such as Cotts who may have taken over part of the market in Europe and especially American markets are unable to duplicate the same capacity of production. When the demand grows which is predicted to do so in the next five years with the economies of these continents showing significant growth, the coke company will be in place to take advantage of the same with its own plants filling in the capacity.
Step 2: ensure protection of the raw material sources for high quality products. The coke company has enjoyed exclusivity following the uniqueness of its recipe which has been difficult to duplicate despite several efforts by other companies. Rivals of the company have been relegated to struggling for second best positions. Protection of these raw materials is vital to ensure the number one position.
Step 3: build a strong brand through the psychological images in advertisements and marketing campaigns such as Fanta, bring out the fun and share a coke, the most successful of the campaigns by the company.
The idea is not to totally block rivals as that would be impossible but rather to ensure that the coke company enjoys a “prime” position.
Objectives Of The Company
In the current plan of the company, strategic and financial objectives carry top priority because they enhance key outcomes. The tradeoffs must be made between actions to boost short term financial performance and efforts to build a stronger business position for the long term. The company requires managers who have strong financial instincts to focus on financial performance without compromising the long term competitive payoff. The risks being taken are especially great because coke remains growth oriented which can also be said of its competitors. The objectives are as follows:
To be a low cost producer of the highest quality products that provides the nest value to the customers.
To continue the expansion of Coke linking key markets around the world by merging network, providing service to additional countries, increasing the number of distribution centers, expanding the diversity of products.
To remain the most competitive enterprise in the refreshment industry with quality production of cola, outperforming the rivals in each aspect and remaining number one with the largest market share in the industry.
Systems To Achieve The Objectives
Lowering cost: with the global economy having undergone a drastic downturn, consumers are more and more concerned with the cost of everything they spend on. Items such as beverages and cola drinks are continuously being considered as a luxury. Based on this, the coke company has chosen to become the leading low cost producer. On the other hand, focus on low cost should not come at the detriment of the strongest advantage for coke that is quality beverages. The company hopes to establish a system of interrelationships with suppliers who will continue ensuring that the company receives high quality material at affordable costs. In this case, suppliers will be treated in much the same way as distributors, locking and contracting them to the coke company. This way they enjoy the benefit of a constant market while the company ensures that rivals do not attempt to increase the cost of raw materials.
Expansion: critics such as (Hoang 2007) have grown concerned with the coke company expansion in the past decade. However, each of the plants and distribution centers that have been opened has proven quite beneficial in maintaining the company’s top position in the market. New markets such as Asia and Africa are relatively unexplored. The company expects to open distribution channels and increase the distribution of cola in these markets. However, this will be done with great caution being directed to improving the efficiency of the machinery and equipment in the local bottling plants.
Competitive advantage: to maintain the topmost position in the industry and outperform rivals, focus will be given on developing friendly and easy to associate with campaigns. The company already maintains a strong brand name. One in every five households globally enjoys a cola drink from the coke company on a daily basis. This gives a strong advantage and ensures that strong relationships are maintained with consumers.
Monitoring And Control
The company established and continues to maintain and measure performance at each stage during the input process. Feed forward control analyses each stage in the process of transforming inputs into finished goods and services. Through the feed forward control, the managers can anticipate the problems before they arise. This will be done by ensuring that suppliers maintain the strong and stringiest qualities set forth by the company. With these stringent measures, the company will control the quality of the inputs from the suppliers and thus avoid potential problems during the conversion process. (Burrow 2002) says that the feed forward system provides managers with timely information about changes in the tasks and general environments that may impact the organization later on.
At the conversion stage, concurrent control will be used to give immediate feedback on how efficiently the inputs are being transformed to outputs. Workers and employees will be expected to monitor closely the quality of products being produced in each step. Individual workers will be allowed to push a button stopping the process of conversion should they come across a quality problem. This ensures that the final product will be more reliable.
Finally at the output stage the managers will make use of feedback control to get information from customers. A system will be put in place to monitor the returns from various subsidiaries and also follow up of customer complaints. This system will measure and correlate the decrease in sales of various products and alert managers of any changes in the tastes of the markets they control so that they can increase or reduce the production of specific products. This is the corrective action expected from the information gathered in the market.
Monitoring Quality Standards In The Company
At the forefront of the drive to improve product quality is a technique known as total quality management. The following systems have been put in place to ensure high quality standards:
Breaking down barriers between functions: successful implementation of this requires substantial cooperation between the different functions of an organization. Marketing managers have to cooperate with manufacturing so that customer needs are acted upon.
Working closely with the suppliers: to decrease product defects, managers need to work closely with the suppliers to improve quality.
Identify defects and trace them to their source: a major source of product systems is the operating system. The TQM system will allow the managers to identify defects, find out why they occurred and make corrections so that they do not occur again.
Culture Of Quality
Coke has established a goal of becoming the premier institution in the 21st century. To achieve this, the company has started to make use of the TQM to increase responsiveness to customers, recognizing that ultimately its customer base and customer loyalty determine the future success of the company. Coke has identified the factors that dissatisfy customers. This means that the company is taking customer complaints seriously at every step and finding ways to respond the same. (Kottler 2006 ) states that the former culture where customer complaints were generally ignored because the company enjoyed a strong monopoly are gone, managers have begun examining how they respond to each customer complaints and request.
Improvements On The Process Of Quality Control
Managers could be tasked with the responsibility of reducing the complexity of the work process. Employees are expected to find innovative ways to meet the customer needs in a much more speedily manner. This means that the company must also invested heavily in training and development of its own employees to ensure they have the confidence and skills they need to handle customers.
Healthy and safety assurance
Risk assessment
Hazard identification: the main hazards in the company are chemical exposure during the production of the syrup, accidents while operating heavy machinery within the plants. Exposure to broken bottles and glass.
Personnel at risk: majority of the personnel at risk include employees who world on the factory floor, supervisors and managers who are constantly establishing the
Action Taken For Prevention
As with any manufacturing plant, coke is expected to run a completely safe environment for workers. The workers exposed to chemicals during the e process of manufacture are given suits that prevent exposure. They are further extensively trainee in the handling of the chemicals. Coke is also the one company that runs a full emergency unit including on site paramedics within the plant. For extreme cases, the workers have a plan that allows injured or exposed employees to be airlifted to the hospital.
Only qualified personnel are allowed to handle the heavy machinery and this is only after they have demonstrated skills that they are able to handle the same. Further, the manufacturing and bottling plants include emergency buttons in segments of the floor. In case of an emergency, the button is pressed and the assembly line stops completely allowing for workers to get to safety.
It is important to note that few if any injuries are recorded by coca cola. In fact, as (Frazelle 2002) shows the company enjoys a high ranking status as one of the safest. Regulations and risk assessments are taken quite seriously by management and executives. Whereas some companies may opt to cut corners to curb the costs of safety, coke goes far and beyond what is expected to secure its own workers within the factory and also without the factory.
Review Of Health And Safety
Ensure safety of workers and visitors as well into the factory. Managers of plants are expected to ensure safety of all people within the plant. This means ensuring that each and every individual visiting any of the plants is treated to the same stringent safety measures. They must be properly attired, and properly trained or at least accompanied by an individual who is well trained to handle any emergency on the floor.
All workers are provided with the right information as pertains their work. The company does not just rely on their own training, employees are constantly taken for further training to give them the right skills which they can sue to handle unique situations within the company. These trainings are constantly refreshed with the help of skilled professionals to ensure maximum safety of the employees.
Majority of the companies today have excellent health and safety measures, however, they lack or do not have or allocate enough resources to safety. All coca cola plants are expected to have separate budgets catering to safety. These budgets cannot be compromised for any reason whatsoever. This ensures that the company and plants have enough resources directed towards safety.
References
Burrow, J. (2002). Business Management. Australia, South-Western/Thomson Learning.
Cantwell, J. (2014). Location Of International Business Activities: Integrating Ideas From Research In International Business, Strategic Management And Economic Geography. Basingstoke : Palgrave Macmillan
Frazelle, E. (2002). Supply Chain Strategy The Logistics Of Supply Chain Management. New York, Mcgraw-Hill.
Hoang, P. (2010). Business & Management. Ibid Press.
Kahraman, C. (2005). A Multi-Enterprise View Of Business Activities. Bradford, England, Emerald Group Pub.
Kotler, P., Pfoertsch, W., & Michi, I. (2006). B2b Brand Management. Berlin, Springer.
Rosenberg, M. (2005). In Business: Activities To Bring Business English To Life. Cambridge, Uk, Cambridge University Press.
Sen, M. (2008). Business Management. Jaipur, India, Oxford Book Co
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
by Herman Bailey | Apr 16, 2023 | Essays |
Introduction
Socio- emotional development is a discipline that encompasses the experience, management and expression of a child’s emotions and the ability to form rewarding and positive relationships with others (Horvat, 1986). The discipline of socio-emotional development encompasses other inter and intra personal processes. The main characteristics of emotional development include identification and understanding ability of one’s own feelings to read and comprehend accurately the other’s emotional states. Furthermore it does management of strong emotions and its expression in a manner which construct positively, to regulate behavior of another for empathy development of others and to create and maintain relationships. At this point we need to discuss in detail what constitutes socio emotional development in children. This will form the thesis of the discussion.
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According to Hovart (1986), the children first experience, then express and finally perceive emotions before fully understanding it. In the process of learning to recognize, to label, to manage and finally to communicate their own personal emotions and attempt to perceive and understand others’ emotions, children construct skills that help them connect with family, teachers, peers and the community at large. Hovart (1986) further elaborates that these capacities assist children to be skilled in negotiating social interactions which are complete, effectively participate in group activities and relationships and to gain social support benefits which is important to healthy human functioning and development.
According to Hovart (1986), child’s socio- emotional development unfolds in a context which is interpersonal such as that of ongoing positive relationships with nurturing adults who are familiar. It is noted that young children are specifically attuned to emotional and social stimulation. Even new born tend to link stimuli that resemble faces and prefer the voices of their mothers to other women’s voices.
Care giving support which is responsive to the child regulate the emotions of the child and helps in development of a sense responsiveness, predictability and safety in their social environments. Experiences with the members of the family, teachers provide young children with an opportunity to learn about emotional and social relationships through predictable interactions and explorations. Moreover Hovart (1986) observes that working with children in the professional child care settings can assist development of socio- emotional development of toddlers in many ways such as directly interacting with the young children, organizing physical space ,communicating with the child’s family, plan and implementation of the curriculum.
Interaction of a child with adults
Children interaction with the adults forms a regular and frequent part of their daily lives. The interaction gives a healthy socio-emotional development based on a social environment that is supportive created by the adults. Children will first develop the ability to respond both to adults and interact with them through close relationships which are predictable for instance the nurturing adults and the parents inside and outside their homes. In reference to Hovart (1986), children use and construct upon the skills obtained through the close relationships to interact with less adults who are less familiar in their lives. Moreover, through the interaction, the children engage in many different social exchanges such as contact establishment with their relatives and even story telling with their care teachers.
Children relationship with the adults
A close relationship between a child and an adult who provide nurturance consistently strengthen the capacity of children to learn and develop. Similarly, a child’s relationship with the parents, caregivers, family members and their teachers provide social- emotional key concepts. Hovart (1986) points out that these special relationships influences a child’s emerging self sense and understanding of the others. Furthermore, children use adult relationships in many diverse ways. These include; alleviation of distress assistance, reassurance by the adults that they are safe, emotional regulation and for encouragement or social approval.
Hovart (1986) adds that establishment of close relationships with the adults relates to the emotional security of the children, self sense and understanding evolution of the surrounding world.
Child’s interaction with peers
According to Hovart (1986), during early childhood, children interact with others using behaviors considered to be simple such as touching or looking another child. Social interaction of the children increases from repetitive engagement or back and forth routine interactions with their peers to engagement in cooperative activities such as tower of block building together or taking different roles during pretend play.
Hovart (1986) observe that through peer interaction, children explore their own interest in others and get to learn about the social behavior r social interactions. Moreover, peers interaction provide social learning context and solving of problems including social exchange experiences, turn taking, cooperation, and beginning of empathy demonstration. Additionally, peer social interaction allow older children to experiment various roles in different situations and small groups such as relating unfamiliar verses familiar children.
Self identity in relation to others and ability recognition
A child’s Self awareness and of others include response to names, they point at their own body parts when they are asked or name family members. Furthermore, through understanding of people in the social environment, children get to know their roles in the family and the community, become aware of their preferences and characteristics of others (Hovart, 1986).
Understanding of a child that they can make things happen and realizing their abilities form self efficacy of a child (Hovart, 1986). Self efficacy development is exhibited in explanatory behaviors, play or when they act to produce results.
Emotion expression
Children even at their early age express their emotions. They do this through vocalizations, body language and facial expressions. Later in their years, development of their ability to talk and to express themselves helps them get social support. Moreover, temperament play a significant role in emotional expression of the children (Hovart, 1986).expression of negative and positive e emotions amongst children play an important role in social relationships development whereby negative emotions discourage social relationships while positive emotions creates social relations and appeal to partners (Hovart, 1986).
Conclusion
In summary, social emotional development incorporates the child’s ability to initiate secure relationships and maintain them. This is an important development because a child should be able to learn how to approach his or her peers, negotiate problems and issues, take turns and to effectively communicate. After a child has been born, his or her state of unawareness of the surrounding world is imperative. When the child is growing, he/she should explore the surrounding world in order to gauge their emotional and physical development. This process is important and therefore calls the parents and the society to mould the children.
References
Horvat, L. (January 01, 1986). The Role of Pre-School Education and Preparatory Classes in a Bilingual Environment and the Child’s Cognitive and Socio-Emotional Development. Razprave in Gradivo, 18, 121-124.
With a student-centered approach, I create engaging and informative blog posts that tackle relevant topics for students. My content aims to equip students with the knowledge and tools they need to succeed academically and beyond.
