The promotional action plan for General Cable Company will allow the company to put into action the vision through completion of the marketing plan of the company. The provided action plan will encourage the company to monitor the promotional strategy results to keep management improving the company. General Cable Company adopted five different promotion items which include;
Send brief survey to all the company’s important customers.
description
This will be done by directly contacting these people either by ordinary mail or email. This will be made simple from the existing company’s database of addresses and names. Email or direct mail will be sent to the important customers with new products and service new updates that the company offers. Small prize and gifts will be offered in customers who brought referrals.
The company will also make a products and services list linked together, so that when a customer contacts the company, they purchase more than one item.
objective
To make an assessment of customer satisfaction of all the company’s customers who spent more than $1000 every year and averagely get them to increase their annual totals by 30%.
Target market
The existing customers of the company who have spent more than $ 1000 with the company
budget
This promotion is expected to run for six months and the estimated budget is $4800
metric
The evaluation of the project will be done according to timelines. The promotional plan will run for about six months with stated guidelines on how the company should complete its items. The interest on the renewed interest on the company’s new products, preference over our competitors and response to our mails will form the criteria for the company’s success. The expected outcome is an increase by 20% of our normal sales from the same customers.
Action 2
Action item
Conducting seasonal of special sales with prizes, gifts and discounts.
description
The General Cable Company will conduct a special sales seasons by inviting potential clients and existing clients. The invitation will encourage them to come with a friend. Special deals will be offered alongside the normal services and products of the company. This is the period whereby the company will dispose some of their products at low prices to attract more customers
objective
To increase sales and create customer loyalty.
Target market
Local users of our products, wholesalers and retailers. Approximately the company expects 1000 more clients
budget
$20,000 for prizes, gifts and staff motivation
metric
The company expects to reduce its stocks by 40% through sales and create additional clients through disposal of their products. The customer’s data base is also expected to rise by 10%.
Action 3
Action item
Conducting a one week trade show incorporating general hardware stores and dealers
Description
The company will plan to organize one splashy big international trade show where the company will display the new products in addition to the existing products of the company. Advertisements will be done in advance by inviting suppliers, customers, clients and other contacts to attend the show. During the trade show event, fliers, catalogs and banners with the full description of the company’s products and services will be given to people.
Objective
To launch a new refined copper cables expect to be known by a number of wholesale suppliers.
Target market
The target customers include the whole sale buyers, retail customers and other whole sale dealers.
Budget
The estimated budget is $3000 giving consideration to the amount of displays , attendance and the high traffic area of the venue
Metric
Evaluation of the trade show will be done by the number of potential customers in attendance, the quantity of the fine copper cable sold and the number of clients who signed contract deals to market during promotion times. Getting a cut off discount on a certain amount of purchase the items in the near future. The expected number of attendees is 800 people with sale quantified in $100,000.
Action 4
Action item
Conducting one year in internet marketing
description
This promotional strategy will use the internet in delivering the companies promotional and marketing messages to consumers. The platforms that will be used include social media marketing, search engine marketing, email marketing and different forms of display marketing. The display advertising that the company will also employ include the frame ads, web banner, pop ups or pop under, floating ads, expanding ads, interstitial ads, text ads and trick banners
objectives
To reach out to the potential markets of the internet users internationally, increase awareness of the company’s brand and increase the customer base.
Target market
The online merchants, general hardware dealers in other countries and different organizations and governments
Budget
$10,000
Metric
To assess the viability of the promotional plan, the number of clicks on out online adverts will be sampled. Online contacts through our contacts in the adverts will also be evaluated in addition to the quantity of orders purchased online through the internet promotion. The expected advert reach out are 3,000,000 million people per month through the sponsored adverts.
Action 5
Action item
Half page international Business Magazines advertisements in quarterly and semi annually issues distributed in different countries and regions
Description
The potential and identified magazines are the Forbes magazine, Harvard Business Review and the Washington Business Magazine. With their millions of copies produced and over three million subscribers with an estimated triple of readership, this magazine advertisement will be strategically placed at the top of all business adverts. This advert will the most distributed in this financial year.
Objectives
To promote company brand awareness and products and services to the middle class to upper economic class people
Target market
Readers interested in our hardware products, looking to install some appliances in their companies or looking to replace or repair their organizations facilities using our products and services. Most of these organizations and individuals have a subscription to these business magazines.
Budget
$115,000
Metric
For one year, the goal is to install power cables to companies and different organizations across different regions within the country and even internationally. Additional interests from potential clients from other regions will show the company of the worth of the magazine advert.
With a deep understanding of the student experience, I craft blog content that resonates with young learners. My articles offer practical advice and actionable strategies to help students achieve a healthy and successful academic life.
Lynch & Kaplan (1997) defined children health as the extent to which children are enabled or are able to undergo development and realization of their potential, satisfy their needs, and capacity build themselves for them to successfully interact with the social, physical and biological environments. Furthermore, the health of children encompasses social, emotional, mental and physical wellbeing of children. The health disparities between populations or groups are called health inequalities (Argyle 1994). By getting to understand how economic, social and environmental conditions affect our behavior and our lifestyles, and in turn understanding how they affect our health, we can try to find out means of reducing the inequalities in health, as well as improving the well being and health of the overall population. Inequality in health care provision is a major influence on the children’s health. The paper will give a discussion on psychiatric disorders as a health issue, and further discuss on how inequality in provision may affect on the child and family wellbeing.
According to Freeman & Stansfeld (2008), economic distress has large effects on indicators of health. Various explanations have been proposed to explain the health inequalities. The explanations can be classified into four categories; theory of social or natural selection, artifacts explanations, behavioral and cultural explanations and structuralism or materialist explanations.
Great Britain (2003) pointed out that the artifacts theory gives a suggestion that both health and class are artificial variable, and the existing relationship between them itself may be an artifact. The belief is that failure to reduce the difference between them, has been due to counterbalancing by the reduction in the size of the socio-economic groups themselves.
On the other hand Duncan & Brooks-Gunn (1997) suggested that the theory of social or natural selection gives a relegation to the occupational class to the dependent variable status, and health gets the greater causal significance degree. This explanation according to Duncan & Brooks-Gunn (1997) suggested that the social class one has the lowest premature mortality rate, because it consists of most robust and strongest women and men in the society, and social class five contains the weakest people. The explanation portrays the idea that poor health is associated with low economic reward of low social worth. However, all these factors do not result in high mortality.
The structuralists and the materialist explanations put more emphasis on economic role and the socio-structural associated factors in the health distribution. Meltzer (2000) observed that it is difficult to explain the premature mortality prevalent in lower socio- economic groups to subsistence poverty. Social class and the associated characteristics that belong to that class have implications of health. Because poverty is a concept that is relative, people categorized under low economic class may be disadvantage relatively in relation to the accident or illness risk, or to the factors that does promotion of healthy lifestyle.
The behavioral or cultural explanations of the health distribution as elaborated by Gunnell et al (2013), suggested that the result of lifestyles that are in cautious is due to unequal distribution of health in modern industrial society, where in people harm their children or themselves by their consumption of refined food and harmful commodities in excess. Furthermore, they under utilize the contraception and the preventive health care.
Hollingshead & Redlich (1998) implied that there exist sub cultural lifestyles that are rooted in level of education and personal characteristics that govern behavior. The culture of poverty as viewed by Holman (1978), states that the existence of any human in any environment involves social and biological adaptation process which gives rise to structure of behavior, ideas and norms elaboration. This poverty culture with time seems to assist individuals in coping with their environments. This view as observed by Holman (1978), firmly explains poor health to the people’s behavior, and by implication makes them responsible fully for the outcomes that are outward
Inequalities in child health
According to Brown & Harris (1978), the gap between the rich and the poor continue to widen globally. Within UK, Bruce & Hoff (1994) observed that the financial gap existing between the poor and the wealth continues to widen and the health difference between the social classes are also becoming greater. Social inequality and poverty have indirect and direct effect on the physical, mental and social wellbeing of children. It is of great importance to note that inequality and poverty are linked closely. Usser et al (2000) believed that inequality in income results to psychosocial stress that leads to health deterioration and even high rate of mortality with time.
However, the relation between life expectance and income inequality diminishing is no longer accepted universally. The children in communities that are deprived, where there exist under investment in physical and social infrastructure, have poor health and leads to high mortality to the lower socio- economic class population. Crawford & Prince (1999) found out that income inequality effects also spills over into the society, thus causing frustration, stress and disruptions of the family, which leads to crime rate increase, violence and homicide.
There are several threats, deficits and obstacles to health due to poverty. It is the poor populations who often have stress when employed, are exposed to harmful and dangerous environments, depersonalizing and unrewarding work, who lack the amenities and necessities of life, and who are isolated from support and information because they do not form part of the mainstream society. According to Great Britain (1999), one of the enduring and pervasive observations in public health is the inverse relation between risk of disease and socio economic level. It is known that the group that earns the lowest income has a higher likelihood of suffering risky health behaviors negative effects compared to the less poor people. These behaviors are not taken with intentions that are harmful, but may be termed as coping behaviors that provide relief and comfort from the stressful lives. Furthermore, lower socio- economic class people are exposed to more stressors by virtue of their circumstances in life, and with great stressors vulnerability and less resources to manage them, they are victimized doubly.
Brown, Susser, Jandorf & Bromet (2000) observed that poverty is associated with numerous long term problems, like school failure, increased mortality, poor health, substance misuse and crime among the children and the young people. The relationship between mortality and occupational class is evident from 1970s survey, which portrayed that the rate of mortality among the 20 to 64 years old men was almost twice for those of class v compared to those of class I. Furthermore, it was almost thrice as high in 1990s (Great Britain 2001).
Impact of poverty and inequality on children’s health
According to Kaplan et al (2011), childhood psychiatric disorders come about as a result of interplay between environmental and genetic factors. The link existing between childhood disorder and adverse experiences is complex and includes children’s reciprocal effects, because they are not passive experience recipients. Lynch & Kaplan (1997) observed that there is a large body mushrooming up relating to health and poverty indicating that disruptive factors of demographics combined with low income and poor support from outside generate life crises and stress that put children at a great risk, and may catalyze childhood psychiatric disorders.
Argyle (1994) pointed out that poorest households children are three times likely to suffer from mental problems compared to the well off households. Social disadvantage and poverty are associated strongly with deficits in educational achievements and cognitive skills of children. Moreover, in the domain of behavior, attention-deficit hyperactivity disorder and conduct disorder are linked to family poverty. Brown & Harris (1978) adds that this is phenomenal among children facing economic stress persistently. The relationship between childhood disorder and poverty appeared to be more remarkable in boys compared to girls, and also seems to be of much strength in childhood in comparison to the adolescents. Bruce & Hoff (1994) observed that childhood disorder rates vary in communities and neighborhoods. For instance, in the UK, early studies suggested that disorders risks in the areas of the inner city were twice of those in small town areas.
Usser et al (2000) found out that conduct disorder is more common in children three to four times who reside in families that are socio-economically deprived with low income, or who resides in poor neighborhoods. Crawford & Prince (1999) suggested that the mechanisms that put poor children at psychiatric disorder risk may have to do basically with increased parental rates and characteristics of family associated with psychiatric disorder of a child, rather than disadvantage in economy itself. Persistent poverty with regard to the economic advantage should be distinguished from the current poverty. Great Britain. (1999) explained that persistent poverty predicts significantly internalizing symptoms like childhood behavioral disorders. There is a likelihood of poverty imposing stress on parents and this prevents informal social control family processes, which consequently increases harsh parenting risks, and reduces emotional availability of parents to meet the needs of their children.
Brown, Susser, Jandorf & Bromet (2000) examined the position of childhood socio-economic and adulthood cognitive function, and came to a conclusion that socio- economic position that is high during childhood and greater attainment in education are both associated with adulthood cognitive function, with fathers and mothers each making a contribution to the formative cognitive development of their offspring, and cognitive ability in later life.
Great Britain (2001) pointed out that threatening, erratic and harsh discipline, weak attachments between parent and a child, and lack of supervision mediate the poverty effects and other factors on delinquency. National Confidential Inquiry into Suicide and Homicide by People with Mental Illness (2001) observed that one of the most import predictors of childhood delinquency in Cambridge Study in Delinquent Development is poverty. Furthermore, poverty was also associated to extreme delinquency and academic failure, when early childhood behavior and maternal education were controlled.
Freeman & Stansfeld (2008) also did a study on exposition of misuse and commonly used drugs on children, and came to a conclusion that drugs appeared to be more enshrined in children under poverty.
Description of psychiatric disorder and poverty
Great Britain (2003) observed that psychiatric disorders also show a powerful correlation of social- epidemiological apart from infectious diseases. Moreover, psychiatric disorders occur mostly in poorest areas in higher rates and cluster together and in most cases disintegrate in the communities of the inner city. Duncan & Brooks-Gunn (1997) elaborated that it is not a guarantee that absence of money will result to mental illness, but it is poverty that is conceded generally to both a consequence and a determinant of poor mental health.
The low economic status relationship and elevated prevalence and incidence of mental illness has become apparently been increasing. Meltzer (2000) pointed out a study body done in new haven 1958 and a few years later a study conducted in midtown Manhattan. From the studies, it was found that there existed a direct relationship between poverty experience and emotional disturbances of high rate, as well as use of treatment facilities and modes and differential availability by different classes. Gunnell et al (2013) further observed that it is an assumption of many peoples that socio- economic class gradient in relation to disease can be given an explanation by differences in access to healthcare.
The interrelatedness and complexity of factors such as employment, health and poverty makes it interesting to examine the prevailing relationship between them. Many epidemiological studies globally have shown inverse relationship between social class and mental illness. Psychiatric disorders according to Hollingshead et al (1998) have been shown consistently to be common among the lower social class people. The mental disorders can manifest inform of psychoses, suicide, mood disorders, alcohol, personality disorder and substance abuse.
According to Holman (1978), psychoses, a psychiatric disorder is mostly prevalent in both women and men of social class V. The relationship between psychoses and poverty is complex, and two hypotheses try to explain it-the social selection and social causation theories. Social causation model explains that the greater adversity of socio economic characteristics of the living conditions of the lower social class precipitates the vulnerability of psychosis to individuals. However, the model was challenged by Bruce & Hoff (1994) in a research which showed that the distribution of schizophrenic patients in the social class did not deviate from the population in general. The excess of status of the socio economic schizophrenic people was mainly attributed to people who have drifted from the social and occupational scale prior to the psychosis onset.
Mood disorder prevalence is associated with socio- economic status. Kaplan et al (2001) pointed out researches done in 1950s and 1960s which indicated that the depression prevalence was persistently high significantly in the population’s low socio economic status compared to other levels of socio economic status. This supported the hypothesis that poverty stress may be related to depression.
Lynch & Kaplan (1997) found out a positive relationship between the mood disorder vulnerability and socio economic status, with higher vulnerability rates among lower social educational achievement level as individuals. The hypothesis of social causation suggest that stress linked with lower social position, like social adversity exposure and lack of any resources to help in coping with the difficulties, might contribute to the mood disorder development, on the other hand, the hypothesis of the social selection suggest that individuals who are genetically predisposed fail to rise or drift down such position (Argyle 1994).
Statistics from the National Inquiry Into Suicide and Homicide as observed by Brown & Harris (1978), shows that mentally ill people who committed suicide either had long term illness or were unemployed. Moreover, people who attempted suicide in comparison to the general population were associated to social categories characterized by poverty and destabilization.
On the other hand, alcohol and substance abuse and misuse is high among the social class V and the unemployed group. Usser et al (2000) found out that high mortality rates related to alcohol are high in men of manual jobs than the non-manual jobs. Social class which is linked to social structural factors such as disadvantage, poverty and social is a risk factor for mortality that are alcohol related.
According to Great Britain (1999), personality disorders traits such as antisocial personality is prevalent among lower socio economic people.
Conclusion
In conclusion, poverty and social inequality have adverse demonstrable effects on health. The National Health Service in UK has many responsibilities that are linked in relation to inequalities of health, which includes equity of access provision to health care which is effective. As Crawford & Prince (1999) pointed out, of the recommendations of the inquiry into heath inequalities by an independent study, was that as health impact assessment part, all policies with a likelihood of having indirect or direct effect on health should be given evaluation in terms of their health inequalities impact. Formulation of these policies should be done in a manner that gives favor to the less well off people, and consequently reduce the inequalities. This way health provision to the children will be improved to serve all children in all social classes.
References
Lynch, J., & Kaplan, G. (1997) Understanding How Inequality in the Distribution of Income Affects Health. Journal of Health Psychology. 2, 297-314.
Argyle, M. (1994) The psychology of social class. London, Routledge.
Brown, G. W., & Harris, T. O. (1978) Social origins of depression: a study of psychiatric disorder in women. New York, Free Press.
Bruce Ml, & Hoff Ra. (1994) Social and physical health risk factors for first-onset major depressive disorder in a community sample. Social Psychiatry and Psychiatric Epidemiology. 29, 165-71.
Usser Es, Jandorf L, & Bromet Ej. (2000) Social class of origin and cardinal symptoms of schizophrenic disorders over the early illness course. Social Psychiatry and Psychiatric Epidemiology. 35, 53-60.
Crawford, M., & Prince, M. (1999) Increasing rates of suicide in young men in England during the 1980s: the importance of social context. Social Science & Medicine. 49, 1419-1423.
Great Britain. (1999) Saving lives: our healthier nation. London, Stationery Office.
National Confidential Inquiry into Suicide and Homicide by People with Mental Illness. (2001) Safety first: five-year report of the National Confidential Inquiry into Suicide and Homicide by People with Mental Illness. London, England, Dept. of Health Publications.
Brown As, Susser Es, Jandorf L, & Bromet Ej. (2000) Social class of origin and cardinal symptoms of schizophrenic disorders over the early illness course. Social Psychiatry and Psychiatric Epidemiology. 35, 53-60.
Great Britain. (2001) Tackling health inequalities: consultation on a plan for delivery. London, Dept. of Health.
Freeman, H. L., & Stansfeld, S. A. (2008) The impact of the environment on psychiatric disorder. London, Routledge.
Great Britain. (2003) Tackling health inequalities: a programme for action. London, Dept. of Health.
Duncan, G. J., & Brooks-Gunn, J. (1997) Consequences of growing up poor. New York, Russell Sage Foundation.
Meltzer, H. (2000) Mental health of children and adolescents in Great Britain. London, Stationery Office.
Gunnell, D. J., Peters, T. J., Kammerling, R. M., & Brooks, J. (N.D.) Relation between parasuicide, suicide, psychiatric admissions, and socioeconomic deprivation. BMJ Group. Retrieved on August 1, 2013 from http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2550279.
Hollingshead, A. D. B., & Redlich, F. C. (1998) Social class and mental illness; a community study. New York, Wiley.
Holman, R. (1978) Poverty: explanations of social deprivation. New York, St. Martin’s Press.
Kaplan Ga, Turrell G, Lynch Jw, Everson Sa, Helkala El, & Salonen Jt. (2001) Childhood socioeconomic position and cognitive function in adulthood. International Journal of Epidemiology. 30, 256-63.
With a deep understanding of the student experience, I craft blog content that resonates with young learners. My articles offer practical advice and actionable strategies to help students achieve a healthy and successful academic life.
REF: INTRODUCTION OF FARM PRODUCTS AND EVENTS PLANNING
The importance of this letter is to familiarize our Supermarket, XYZ Supermarket Ltd, which has been active in the investment since 1990. Here at XYZ, we have introduced a State of the Art Bakery and new methods of branding farm products. In our Bakery, we are we are manufacturing new range of products like breads, new designs of cakes that are customized to meet the customers needs, Dairy products and other meat products. More so, we believe that great businesses are not born, they are made, and this is why we have made XYZ as one of the best customer friendly venture that have received great reputation and connections to many customers needs and other organizations. We are happy to let you know we have established close relationship with leading clients distributed all across the cities and the neighboring countries. Since beginning, we have successfully provided customers with cost effective goods in our business that operates around the clock.
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XYZ also, offers other services like events planning and decorations such as wedding setups/parties , transport services to customers that purchases bulky goods while delivering these goods to any customers location at little fee. We are guaranteed that our investment strategies remain the leading in these business environments. Part of this letter, you will find enclosed information pamphlets, documents and brochures about us. Our services are offered after thorough considerations of our client’s needs by charging normal fee.
We are fully aware that you are interested in the same options of company’s goods and services, and you must need time to think about. Through our great pleasure, we have stocked new range of products that we believe might best suit your needs. After meticulous field research and surveys, we came up with new products directly from new business people from the agricultural market, whereby, other products are manufactured or blend within our business venture. As we are all aware, the Government has provided farms supplies, loan and other incentives to our farmers, and, therefore, agricultural production and improved greatly while new farm produce is getting to our existing markets. More so, new entrepreneurs are offering new products that we are stocking and, therefore, these products will be essential for you.
The new ranges of farm produce are produced in modern ways of farming especially the incorporation of technology in the farms. They are, therefore, of higher quality than the average ones already in other shelves. The new products are cost effective, fast moving goods that everyone is after, well packaged and more so, beneficial to our health especially in preventing and curing of common diseases. For instance, we are blending and manufacturing new range of breads from a wide variety of balanced protein, vitamin and vital fats’ collected from the new farm produce. These breads are so enriched “you might be tempted to skip some meals” for their balanced and satisfying characteristics. Their packaging is so modern and attractive that everyone will be interested in looking or tasting. Brochures furnishing the details of each product have been enclosed with this letter. Being our esteemed customer, we would like to offer you a range of free products in our shelves before the current stock runs out. We are working with highly qualified staffs that assures every customer detail is handled and taken care of physically or through our business contacts 24/7.
Please note that we are working with new top sales representative, Mr. George Brown, as a Business Manager and being a former sales staff from Amazon Ventures Ltd in Paris. Mr. George has 21 years of experience in sales and marketing and was formally working in other great business companies like Virginia Green Garden, one of the largest importer and manufacturer of farm Produce in Europe. He is a graduate from Oxford University and recently completed his management studies from Michigan University. Through the combined experiences and expertise within our staffs, we have been ranked one of the best business investments and that we have developed close ties with staffs (clients) from IBM. We sometimes ask ourselves, if IBM staffs are interested with the Farm Products in our shelves, who else can’t buy from us? We, therefore, introduce and welcome all of our esteemed customers including you to these new ranges of products.
Finally, we acknowledge your time and effort in reading this letter and hopeful that you may share our good news to your close colleagues especially by showing them some of the attached business brochures accompanying this letter.
Mr. George is available to ascertain the prior commitments and orders. Incase of any special arrangements or enquiries, our lines, are open and can also reach our Manager at 07-05-123456 anytime between 9 A.M to 8 P.M. Further contact details can be referenced from one of the brochures.
We are grateful for your concern in our Business.
Sincerely
……………………………
References
Communications and media. (1974). Sydney: London : Angus & Robertson.
With a deep understanding of the student experience, I craft blog content that resonates with young learners. My articles offer practical advice and actionable strategies to help students achieve a healthy and successful academic life.
Web 2.0 refers to how people use the internet today. Some scholars assert that there is no definite definition of web 2.0 and believe that the term is used for marketing. However, there is a definite distinction between web 1.0 and web 2.0. In web 2.0, people do not use with the internet but, instead interact with the internet. The key words used to describe web 2.0 are collaboration, community and user-driven. In the past, the use of web 1.0 was very linear. In the past, the Hackney, John. A History of Greek and Roman Philosophy. New York: Philosophical Library, 1966. internet applied in the as a business and utility tool. According to (Mitrović 2010), webmasters were responsible for creating the internet while the users visited and had a view of the websites. The communication was between the web users) and the webmaster. The pages of the webs were static, for instance, when the users wanted to enquire, the only option was to enquire from “Yahoo” or “ask Jeeves.” Today, the internet has the option of Google and Bing.
The Evolution of Internet Communication: From ARPANET to Social Media
Web 2.0 sites permit interaction with the webmaster and site and other individuals who use the site. For instance, web 2.0 websites include internet social pages; MySpace and Facebook. Web 2.0 is about applications of the web that can allow users to interact with it as well as have control. Today, almost everyone is creating his or her own site and fill with contents that make them happy. However, in web 1.0, web creation was done by the web experts. Blogs
A blog is a website that encompasses personal journals online with the comments, reflections, and hyperlinks indicated by the writer or the owner. The contents of a blog incorporate the following; the blog verb, blog.ging noun and the blo.ger noun. The blogs are often frequently written and in chronological order written online for everyone to have a view. The common types of blogs include; artlog, photoblog, sketchblog, vlog and MP3 blog. Microblogs
Microblogs are server software that allows the internet users to post a small piece of any digital content in the website. The contents may be pictures, texts, links and short videos. Microblogs permit network of communication of low latency. The I2P network was designed largely to enhance anonymous communication portability mode with an organic or spontaneous feeling to the users. It assists friends to keep in touch, associates in business use for meeting coordination.
Wikis
Wikis refer to collaborative server software that consists of a collective work of many authors. Wikis are often similar to blogs in terms of logic and structure, however, wikis allow people to edit, delete or modify online graphic design because it can employ motion, light and audience interaction. My favorite part in designing websites are in creating the best themes, organizing the content that has been put on the website by use of the browser interface.
Social Networks
A social network is a dedicated website or any other website application that allows communication between the users by posting comments, information, images and messages. In social networks, the users gather and share fresh experiences and information about their all day activities (Partridge 2011). Networking
Networking refers to the act of information exchanging between two individuals. Networking incorporates relationship establishment with individuals who are important in one’s life. Social Collaboration
Social collaboration in business allows companies to use social media interactions and exchange information and business ideas in an integrated manner. When the companies use social media interactions, the customers become knowledgeable and collaborate in their work through mass media communication. With growing technology, new research reveals that the social collaboration can enable the business attain concrete benefits. In the business context, the increase in global business competitions and frequent innovative pressure has forced the companies to adapt to the changing conditions (Simone 2003). Social collaboration enables companies to innovatively raise awareness of their products and services hence attain a competitive advantage in the market. Web 2.0 websites that enable sharing of business information may include facebook, MySpace and blogs. Social Publishing
Social publishing is any form, emerging or new, creation of online contents. Social publishers are often interested in using the social publishing contents to come up with successful, honest and financially healthy careers. Social publishing can also be referred to as a logical progression of the new networking generation. Today, companies use social publishing to advertising their products and services on the internet. Companies own blogs as well as social networks that they use to raise product awareness. Social Intelligence
Social intelligence refers to the ability of the mind to understand emotions, motives, intentions and actions of other business opponents and partners. In the business context, companies recognize the fact that the use of social media can enable them understand the demands of their customers better. However, businesses often use social intelligence to have the right information about their customers’ demands that will assist in competition and revenue returns. Business experts analyze social conversations and the behavior of customers online. Crowdsourcing
Crowdsourcing is the use of collective intelligence gained from the public and applying the information to accomplish the tasks of a business. The tasks may be completed by a third party or a company. For example, facebook has of late used crowdsourcing to translate their website into various languages. Wikipedia is also another example of crowdsourcing, encyclopedia published by various people worldwide is also some examples of crowdsourcing. The most popular crowdsourcing websites include; freelancers and the elance. Benefits of using Crowdsourcing
There are various genuine advantages that result from the use of crowdsourcing to the companies and individual businesses with the aim of affordable competing prices. The use of crowdsourcing is fairly priced as compared to hiring of a professional. Additionally, crowdsourcing requires low prices and, therefore, there will be many people willing to work for the company anytime due to the fair pricing. Crowdsourcing is suitable for simple business tasks indicated ŽUpič (2013). For example, it can be a splendid option for people who are in the designing business because they can get the feedback about the usability of the product or service before making it public. Additionally, entrepreneurs developing huge photo or product libraries can exploit the features of crowdsourcing. Crowdsourcing permits the businesses to gain great insight to the consumers and their desires. For instance, a business may opt to build an online site for shopping by use of crowdsourcing and spend a little cash for people to describe and categorize their inventory.
PART B: Toulmin’s Model Theory of Argument
Stephen Toulmin was a modern rhetorician who believed that some arguments should follow the classical model of logic. He indicated three main parts and three optional parts that are necessary for an argument. The major parts include; the claim, warrant and support (Savolainen 2012). Claim- is a major point or the thesis of the idea in control. It may be stated directly or it may be implied. Claims are often derived from asking questions. Support- refers to the reasons one will give in relevance to claim. They are evidences, data, proof, grounds or arguments. Support of claims may originate from experts’ opinions, facts, statistics or logical reasoning. Warrants– these refer to presuppositions or assumptions underlying the argument. Warrants are accepted values, beliefs and common culture ways of viewing matters. Warrants are usually unstated and implied because they are compliance in most cases. The audience and the author may share the beliefs and values or the author and the audience may conflict one another (Hitchcock 2006). Warrants are usually important because they form the common ground of audience and author. However, when the warrants are shared, the audience is usually invited to unconsciously be part of the argument. Warrants also provide the underlying reasoning that links the claim and support. Qualifiers– are statements that assist in limiting the strength of the statement or argument and usually propose the circumstances for which the argument is true. Rebuttals- counter-arguments or statements that indicates the situations when the argument is not truth. Backing– statements that support warrants A Case Study of Jouhhen Animal Research Business
Jouhhen animal research institute has been using animals to conduct research used in the cosmetics industry for over two decades. The company I a certified research institute with worldwide recognition. The public, however, views this practice as a torture of animals that are considered to be adding more value in the economic growth of the society.
The public has of late raised claims that Animal research Institute should burn animal research (first claim). They assert that animals are labored in experiments that do not benefit the human beings such as cosmetic testing (data). However, the well- being of the animals supersede the profits the cosmetics industry gets and its contribution to the societal development (warrant). Only the public representatives have the authority to make and implement such law (warrant). This is because the corporations can move from one country to another to circumvent legal penalties (Backing). Indeed, the ban should not incorporate research in the medical industry (qualifier). A law to ban all research practices would go for as the bans are concerned (Rebuttal). Therefore, the law would probably (qualifier) have to be written with care to define a list of research intended (claim number two).
In this example, the claim is that the research institute should stop using the animals to conduct their cosmetic research. The public knows the importance of preserving animals and the value of the animals to the society. According to this model, however, the point is not to win or beat the involved counter arguments. But, the aim is to come close to the reasonable truth to find a feasible solution for the animals and the cosmetic industry. The Toulmin’s model of argument reminds the users that arguments are usually expressed with rebuttals and qualifiers rather than indicated as absolutes (Mali 2010). References
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HITCHCOCK, D., & VERHEIJ, B. (2006). Arguing on the Toulmin model new essays in argument analysis and evaluation. Dordrecht, Springer. http://public.eblib.com/EBLPublic/PublicView.do?ptiID=301361.
MALI, J. (2010). The sources of intergenerational collaboration within social work. Teorija in Praksa. -dec.
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With a deep understanding of the student experience, I craft blog content that resonates with young learners. My articles offer practical advice and actionable strategies to help students achieve a healthy and successful academic life.
The article will begin y providing a comprehensive understanding of what freedom is. The freedom in America Essay explores the freedoms and rights the American government has given Americans since the beginning of American History.
We can use the word free from the word freedom, which means you are no longer confined to certain boundaries. It can also mean that you can move without any limitations.
For instance, we required independence from our parents because they forced us to eat vegetables or go to school, among other things.
The word freedom has two meanings, or you can explain it differently.
You can explain the concept of freedom as the right of the people or the ability of an individual to say, think or act in a way they want.
You can also define freedom as the entitlement to being free.
We shall be able to tackle how the United States has given its people freedom despite the challenges of giving people freedom.
The Americans are in an advantageous position because not every part of the world has given its people freedom.
The US is one of the most populated places with immigrants.
Even though these people live in a country that is not their native country, they have been given the opportunity and the freedom to explore this country.
For example, they’ve been free to do business in the United States. They can express themselves politically, socially, and in many other ways.
This kindness and welcoming nature of America was not born yesterday. It is something that has been in existence for years back.
This could be why many people of any ethnic background opt to go to America despite small issues they may disagree with.
People will choose America and not any other country because they have been given the freedom to express themselves and be home.
The freedom in America essay example examines how the United States has granted this elusive right. Any freedom in America essay you see indicates Fear, which is because countries where gaining independence is considered an important challenge.
In this essay, we shall consider various areas where the Bill of rights, the universal symbol of freedom, has given us freedom.
The Bill of Rights in America
United States Constitution and Freedom Amendment is perhaps the most important part of the Bill of Rights. It protects five of the most basic liberties. They are freedom of religion, freedom of speech, freedom of the press, freedom of assembly, and freedom to petition the American government to right wrongs. However, the United States Constitution Limitations also limit freedom on such freedoms and rights.
The character of the US has been an ever-changing dynamic since the signing of the first reading of the Declaration of Independence. Since that time, the character of this great nation has been built upon, making it what it is today. Because of the many events in the History of the United States, it is characterized by independence, freedom, equality, innovation, and a nation of vast lands where people of all races live together.
Perhaps the best thing that defines America and makes it great is human rights. The bill of rights is a basic list of rights given to citizens. We can protest against things we disagree with. We can follow our religions and ideologies. We can meet on our terms to discuss any topic. Many of the rights in America are not universal, and many countries don’t even have access to basic rights.
Political freedom in the United States of America
You cannot avoid politics in a society full of people.
The fact that they are many political Aspects in society means that different people will hold different views on matters concerning politics.
Many countries worldwide do not allow individuals to have different views on politics or political freedom, and they will enforce a certain view for everyone to follow.
This is not the case in America because everyone has the right to different views concerning political matters.
The right of the people to pick whatever political party they aspire to and to select a leader of their choice is present.
Having a different view and opinion concerning politics does not mean you don’t love your country. It is just what you believe in.
This shows a democracy in America that you cannot find in other countries because they focus on dictatorship.
There are so many other examples that you can learn from to show how America has given its people political freedom.
A nation that has allowed its people to be politically free opens room for diversity, which may help its growth and development.
Freedom of speech
This is one of the most important freedoms that a person can give you.
Speaking your mind and giving your opinion on something openly is freedom of expression and is very important.
Having the freedom of speech in a country will break any boundaries of Fear that may be contemplated in your mind.
In America, you can easily express your thoughts; for example, you can consider the journalist allowed to speak about issues.
Journalists will have a right to write as the news is. That liberty is being able to express your feelings and ideas. There are many regions where women cannot even say a word, whereas men speak.
Freedom of speech is also in essay writing. A writer can write his thoughts concerning any issue in the country without being discriminated against.
You can imagine that there are places where women cannot speak when men are speaking in a gathering. This is not the case in America.
People in America are leaving and life of Liberty because they can express themselves on any platform, whether in social media, music, poetry, and other areas.
Being given freedom of speech does not necessarily mean misusing it. This is because as much as you’ve been given Freedom, there is that you will feel when you misuse the Freedom that you have been given.
Freedom of Religion
In many nations, you will find that religion is one of the most areas where people fight.
These differences have led to many deaths because a certain nation does not allow certain denominations within its boundaries or lacks religious freedom.
America has recognized that religion is a personal choice, religious freedom is guaranteed, and you have the freedom to be affiliated with any religion you choose.
America is freedom in all of its glory and ignominy. America is known for its freedom of religion. This country was founded on the principle that anyone may come and practice the religion of their people. Freedom of religion is the First Amendment to the Constitution.
America has allowed all faith practices to be in place for people to choose whatever faith they want to be associated with.
Therefore, this makes people worship in their way without any discrimination.
It doesn’t matter where you are coming from; whether you are a migrant or a native citizen, you can choose whatever faith you want to belong to.
This is one of the most significant characteristics of American independence. Unfortunately, it is the opposite of regions where several have been executed because of their faith beliefs.
Even immigrants are not denied the right to worship freely in America, unlike other nations where it leads to imprisonment and some executions for their religion. Why do we force one’s faith onto someone else when it’s just a human choice? Despite our religion, we have to coexist with one another without regard to religion.
But it is also believed that immigrants should not be allowed to break the laws based on their religious beliefs. Most will agree that moral and religious beliefs don’t mean much if they don’t influence how we live. In other words, we expect religious beliefs to influence how people behave, raise families, and treat others.
Freedom to dream
The former American president Barack Obama had the slogan “yes we can.”
This slogan applies to every individual who dares to dream.
Your dreams are valid no matter how far you are from them.
There’s a saying that says that dreams only come true in America.
If you are good at something in America, you can offer that to society without worries.
Americans are advised not to shy away from what they are good at because they can become whatever they aspire to be if they put their best foot forward.
This is because there are many doors and windows of opportunity in America, and a person who dares to open their eyes will realize them.
Conclusion
In conclusion, this essay tries to show us the freedom Americans have and how it looks on the ground.
Individuals can be able to hold different opinions on politics. They have the freedom to socially believe in religion and express themselves.
American freedom is an eye-opener to other Communities around the globe.
With a deep understanding of the student experience, I craft blog content that resonates with young learners. My articles offer practical advice and actionable strategies to help students achieve a healthy and successful academic life.
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