Optimizing Service Quality for Hospitality Success

Optimizing Service Quality for Hospitality Success

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Introduction

In the hospitality industry, service quality has become an important factor in gaining a sustainable competitive edge. With service quality, the customers gain confidence in a hospitality organization, therefore, the organization gets the chance to differentiate itself from the competition (Ali et al. 2021). Hence, service quality is regarded as a vital key concept and an important factor of success in the hospitality industry. A successful organization delivers an impeccable quality service to its customers and it can achieve many benefits such as customer satisfaction establishment, customer loyalty establishment, contribution to…