Transcultural Communication Challenges in Global Business

Transcultural Communication Challenges in Global Business

Transcultural Communication

International Business Communications Challenges: Challenges and Sensitivities from a British Perspective of Doing Business with Germany

Introduction

Globalization has brought people from other cultures closer together. Their encounters with many beliefs, attitudes, and mindsets inspire, intrigue, and enrich everyone who participates on the world stage. The diversity, which cannot always be recognized let alone comprehended and interpreted (Antunes & Thomas, 2007; Moran, Harris, & Moran, 2007), contributes to an individual’s capacity for adaptation and survival. It is unsurprising that people seek to simplify their lives in an increasingly perplexing environment by forming simple stereotypes to interpret what is unfamiliar to them. Cultural variations can enhance the effectiveness of teamwork…