Proven Methods to Elevate Customer Service Excellence

The Most Effective Strategies for Elevating Customer Service

By [Student’s Name]

Course Code and Name

Professor’s Name

University

City and State

Chapter 1: Research Proposal And Introduction

Section I: Introduction to the Organization

1.1 Corporate name, founding date, founder leaders

Wal-Mart was started in 1962 by Sam Walton and has grown over the years to be the largest corporation globally (Wal-Mart, 2015).

1.2 Essential events and critical incidents in the history of Wal-Mart

The history of Wal-Mart is more than what the corporation has built, the partnerships they have made, and the consumers they have served. In the 1960s, Sam Walton’s strategy was to build an unshakeable foundation under the philosophy of the lowest price anywhere and anytime. Sam Walton created Wal-Mart and began operating in 1962. In 1969 Wal-Mart opened 24 stores. Through the 1970s, Wal-Mart was being traded on the stock exchange. In the…