Analyzing Suzuki Withdrawal from the American Market

Analyzing Suzuki Withdrawal from the American Market

The year 2012 was a drastic and surprising one for Suzuki stakeholders. The company chose to move out of the American market completely, a surprising move even for a large and struggling company. By all accounts Suzuki faced a challenging task, remaining in a market where profits continued to be elusive. After decades of operating in the American market, it is surprising that things seemed quite dismal. Not enough investments and partnerships were in the pipeline, patents on top selling brands such as Kizashi were not drawing enough customers. Despite several partnerships in the tunnels, the company was continuing to post dismal results.

There are critics that felt…