Strategic Planning for Service Businesses

JOURNAL #1

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Strategic Planning for Service Businesses

01/A (LO#01 – Define service and identify how service businesses differ from manufacturing businesses)

Service is an activity offered by an individual, group, company, or any other party to help with intangible activities and does not change ownership of anything. Service is generally production that can be associated with or not with physical production. Services are commercial activities that add quality and help consumers at particular moments and places as a result of bringing about the needed outcome in – or on behalf of – the beneficiary (Angelo, 2017). However, service businesses significantly differ from manufacturing businesses following some of the unique characteristics of services. There are…