Strategic Analysis of LEGO Group Operations

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Strategic Analysis of LEGO Group Operations

The Strategic Analysis of LEGO Group

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1. Introduction

The LEGO Group was started as a family business in 1932. Originally, the company produced toys that were wooden in Denmark; however, the company adopted the creation of LEGO bricks that were plastic which the Forbes termed as the “Toy of the Century”. Even though the organization has been subjected to various financial difficulties in reference to the past, the company is presently the second on the ranking list in toy manufacturing across the world. The company’s product core has not undergone a change in the past…