Sourcing and Fostering Business Innovation

MODULE NAME: INNOVATION AND COMMERCIALIZATION
ASSIGNMENT: AN INNOVATIVE BUSINESS CASE
STUDENT NAME:
STUDENT ID:
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Executive Summary
The report consists of an evaluation of the methods and importance of business innovation to generate commercial value in the context of Mr Bose’s low sugar Indian Sweets business. It explains that innovation is sources and fostered through an encouraging culture of creativity along with research to identify incongruities and changing market needs. The report has recommended Mr Bose that he can focus on sustaining and disruptive innovation to meet his business objectives of growth and expansion. Accordingly, Mr Bose can source and foster innovation in his business by identifying changing customer needs to introduce a new Bose Aam Panna sweet drink. An…