Strategic Integration of Social Media and Public Health

Strategic Integration of Social Media and Public Health

Abstract

For social media to be successful and impact the chosen target population, it must be centered on participation. Social media, members engage, interact, and follow up on topics easily. Therefore, social media and public health together can be defined as the interaction of individuals through these platforms on various health care issues. The interaction is two-way rather than one-way. It does not just cover the healthcare professionals and the information they disseminate through social media platforms. It also covers the patients and healthcare organizations who share healthcare information, diagnosis, and treatment option on…