Rayovac Diversification and Sales Structure Assessment

Rayovac Diversification and Sales Structure Assessment

QUESTION ONE
Reasons behind the diversification of Rayovac

Rayovac has been dealing with two interlocking issues that informed the decision to consider the acquisitions, and these are: increased growth of competitors, thereby diminishing the presence of the company in the market, and saturation of the market. The rivalry with the c competitors has been a threatening force that managers of Rayovac are grappling with. The high level of competition has led to increased price…