Optimizing Digital Communication for Noel Leeming

Optimizing Digital Communication for Noel Leeming

Introduction

As an electronics company that offers a wide range of electronic products to its varied market segments, Noel Leeming employs different strategies including both traditional (offline) and online approaches to promote and market its products and services (Noel Leeming Group Limited, 2019). The varied marketing communication approaches are crucial and attract lots of advantages to the organisation. Unfortunately, the company might not attain a satisfactory outcome by relying on a single marketing strategy while targeting its varied customers.

Existing Gaps and Challenges