Analyzing Nike’s Marketing Campaign Strategies in China

Analyzing Nike’s Marketing Campaign Strategies in China

Nike is one of the leading multinational corporations dealing with the designing, developing, manufacturer, marketing, sale, and distribution of footwear. In one of its expansion strategies, the company has occupied the Chinese market, one that is very attractive to competitors including Chinese shoe companies and other multinationals such as Adidas and Puma (Roberts, Xu, Fan, & Zhang, 2012). As expected, competition is very high in China because of the attractiveness of the market, the high population, and the rising middle class in the country.

Image 1: Nike’s Hongbao Campaign

In the Nike campaign for its…