Nakumatt Organizational Sustainability in a Global Market

Nakumatt Organizational sustainability

Nakumatt Organizational Sustainability in a Global Market

1.0 Introduction

NAKUMATT is one of the world’s leading household goods provider. It has expanded its business to many countries and implemented the hybrid strategy at the business level offering economic and innovative products to the global consumers. The standardization of production and the one-suit-for-all business model allows NAKUMATT to control its costs effectively and the global supply chain facilitates its implementation of the hybrid strategy. As the result, the company has achieved good financial performance and sustainability. Even impacted by the 2008 international financial crisis, NAKUMATT made good performance. Business success of NAKUMATT is due to a variety of reasons. Innovations, optimization of internal process, and customer orientation are…